After four years of development, Popcap lit up Seattle Monday night with the launch of Bejeweled Twist sparing no expense to show off their new casual game. It took four years to complete but Popcap isn’t going to release a game until it’s perfect. You won’t play it until they believe it is a game their mom would love.
“Popcap builds games for people, not demographics,” says CEO David Roberts. At the launch the founders, John Vechey, Brian Fiete and Jason Kapalka talked about the casual game market while the “Gem Girls” walked around looking sexy and flashy. Roberts talked about the casual game industry and forecasts it growing to become an $8 billion market — not too shabby for USD $19.99 games.
Downloads of Bejeweled, of course, show no signs of stopping and Popcap explained that 40% of their revenue comes from the old concepts of “Diamond Mine.” Phil Spencer, Microsoft Game Studios’ General Manager, hopped on stage and explained how Microsoft saw Popcap’s vision in their Diamond Mine flash game and suggested a rename to Bejeweled, the founders hated the name but took the big companies suggestion on the change.
Since then, we’ve had many folks attempt to clone and replicate the success in Popcap’s flagship product. Complete with open bar, Gem Girls, camera flashes and glitter this game launch shows the growing casual games industry the great power and momentum of “simple” casual games.
Nothing about Bejeweled Twist is simple. The game play of Bejeweled Twist aggregates all the knowledge Popcap has acquired over the last seven years to design one blockbuster title. From classic Bejeweled to Chuzzle to Peggle, the game takes pieces of each successful title and combines the game play, sounds, graphics and modes into a product that will bring casual gaming to a new level. Bejeweled Twist is going to be the new bar to reach in the industry in terms of addictive game play and a unified casual vision.
Stay tuned for the full review as we get deep into the full features of Bejeweled Twist. Special thanks to Dale North from Destructoid for hanging out for some drinks during the after party.
The TD Gaming Podcast and Videogame Roundtable merge, as Jonah Falcon introduces VGRT regular Jordan Lund to his new listeners, as the VGRT Gaming Podcast is born.
Jonah, you can simply skip the iOS and Facebook games 🙂
@NGP to be called the PlayStation Vita: … I liked more the NGP … Now I could be biased, I never saw the ad you guys mentioned.
@PS4 in development .. oops, no it’s not: Now, if we ignore the PSN security issues, I would consider this kind of inconsistencies funny. Now, what if they’d do the same with PSN? I can imagine the dialog:
Q: Is PSN secure?
A1: PSN is air tight secure.
(a few weeks later)
A2: PSN is not that secure.
@Dungeon Empires out of beta: I see this becoming a pretty big game. It blends some sort of ‘Farmville’ and WoW. It’s … nice!
@Dead or Alive 3DS = child porn?
Besides the age of the characters, proper rating would make this easily avoided.
@Call of Duty: Elite announced: good point, Jonah. They didn’t handle the information properly, and that can turn against them, with or without a real reason.
Jordan, the game you mentioned, ‘Eternal Darkness’, I am following a ‘Lets play’ for it.
@QOTW: none, unfortunately. Well, maybe Rage. While id’s games are not the most cinematic ones, I have to admit I liked most of what they released.
I have not listened to this episode yet, but I’m sure it will be good. I’m glad to see that you are keeping it going. Listening to the show since last November and I’m happy that its not going to die.
Hey fellas, glad to see the TD Gaming Podcast is still alive! I’ve been a fan since episode #118. Just a heads-up – the Schommers used to use a program called “Levelator” to even out their audio. I don’t know if you guys do as well, but if not it might help your output.
http://en.wikipedia.org/wiki/Levelator
I’m keeping the Schommer family in my prayers and wishing you all the best as I continue listening faithfully 🙂
Just listened to the podcast, really enjoyed it, but thats what I expected.
About the “Vita”, I’ve been hearing complaints about the naming , but it seems like no matter what they name it, people are still going to complain.
PS4 – I’m glad that they aren’t working on a new console, they need to work on getting the PS3 back to where it was before all the hacking, but again, it seems like no matter what Sony does, people will still complain. They just can’t win.
Bungie – I can’t wait to see this game. Bungie has really only been known for Halo, and I’m very curious to see what they are going to be able to follow it up with. This game will really show what Bungie can do now that they aren’t tied down to one franchise. Also, saw the trailer for Halo 4, seems unnecessary, I thought the trilogy was fine, but 343 seems capable of making a solid Halo without the help of Bungie.
Call of Duty Elite – I am one of the many that watch Call of Duty commentaries on Youtube, and it was clear to see that the majority weren’t happy about the announcement that you will have to pay. That was before it was announced that you would get most features free. Patience certainly isn’t too common in this community. It sucks that that was the way it had to be revealed.
QOTW – I am really excited for Bioshock: Infinite. Have been waiting to see more on it since the first trailer came out. I love this series and to see that they are taking it to the sky makes it seem like the series is being reborn.
@Will, PS4 issue:
It’s more complicated, the ugly way I’m afraid.
The issue with PS3 is that (1) the root key, the one that validates if the DVD is legal or not, was ‘coded’ in the silicon chip, and (2) that key was discovered.
This means that anyone can build custom software (or pirate games) and ‘stamp’ them as legal.
One way to ‘fix’ this is to change the key.
This means that future PS3 have encoded in them the new key, and all games that follow will also use that key. The issue is that the new PS3s won’t be able to play the older PS3 games (different keys), and that the old PS3s cannot play the new games.
The PS3’s root key issue was using a sloppy “security by obscurity” strategy.
The PSN case is strikingly similar: once the hackers discovered the what (old) version of software PSN used, they could then use a list of known security exploits for them.
If you’re wondering where the podcast is, it’s coming soon. We will be adopting a regular schedule once things settle down post-E3.