Tech Cruch is reporting that Electronic Arts is about to acquire casual games giant Popcap Games for a cool $1 billion, which would exceed EA’s market cap by over 13%. If true, this would be EA’s definitive entry into the casual games market, a field they broke into 7 years ago.
Despite consuming a significant chunk of EA’s reserves. buying Popcap would bring them IPs such as Bejeweled, Plants Vs. Zombies, Peggle, Zuma and Bookworm.
We’ll keep an eye on this deal as it happens.
Since Paul is not in this week’s episode, Jonah and Jordan do the podcast completely nude, to help boost ratings. While being naked, rather than a Gaming Flashback, this week is a Gaming Preview, and Jonah and Jordan discuss the recently announced South Park: The Game, developed by Obsidian.
The other news covered includes:
There’s also some Reader Feedback and the Question of the Week is “Have you ever taken a console with you on vacation (not handheld)?”
This week’s edition has Jonah being really down on the Legendary Edition of the Mass Effect Trilogy, and it has nothing to do with any sort of bugs. TJ empathizes, recalling his frustration with the remaster of Demon’s Souls.
In other news:
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I arrived at home tonight to find the most peculiar yet creative marketing message from Popcap. Not knowing what it was, I tore it open to examine the contents. It’s a secret message made of pastry. Yes, it’s a box of cookies! Holiday treats made of bejeweled pieces.
How cool, now this is marketing we can eat up! A poster, a press release paper or even plastic figures cannot compare to edible treats. We’re guessing this is all about Popcap’s Bejeweled Twist which arrives soon. Excuse me, but I think I’m hungry….
Read on for Bejeweled Twist press release information
