Rumor: EA Buying Popcap?

Tech Cruch is reporting that Electronic Arts is about to acquire casual games giant Popcap Games for a cool $1 billion, which would exceed EA’s market cap by over 13%. If true, this would be EA’s definitive entry into the casual games market, a field they broke into 7 years ago.

Despite consuming a significant chunk of EA’s reserves. buying Popcap would bring them IPs such as Bejeweled, Plants Vs. Zombies, Peggle, Zuma and Bookworm.

We’ll keep an eye on this deal as it happens.

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This November console gamers will be able to purchase a new Track Pack for Rock Band and Rock Band 2. While Activision’s Guitar Hero: Aerosmith sells over 1-million copies, MTV and Harmonix look to prove they too can push big numbers on exclusive artist packs.

Unlike Guitar Hero: Aerosmith, Rock Band and Rock Band 2 are the core game engine and the track packs extend out the game with a bunch of new songs, in this case, AC/DC. Gamers who opt not to purchase the latest Rock Band 2 game still have access to AC/DC’s new tracks if they go to the store and buy them.

The trick? This is a Wal-Mart (and Sams Club) exclusive deal; you won’t find this track pack at another retailer.

“If you want to be a physical band, you better make an alliance with a strong physical retailer,” Columbia Records chairman Steve Barnett told the Times. “It’s a great way to sell the new album, the catalog, the game, merchandise and DVDs.”(gamespot)

This Track Pack contains 99 minutes of songs, the tracks include:

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  • “Fire Your Guns”
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Will AC/DC do as well as Aerosmith? I’ve never been a big AC/DC fan, but then again, I didn’t buy into the Aerosmith product either, however, Guitar Hero: Aerosmith doesn’t include drumming…

(Thanks, GameSpot)