Rumor: EA Buying Popcap?

Tech Cruch is reporting that Electronic Arts is about to acquire casual games giant Popcap Games for a cool $1 billion, which would exceed EA’s market cap by over 13%. If true, this would be EA’s definitive entry into the casual games market, a field they broke into 7 years ago.

Despite consuming a significant chunk of EA’s reserves. buying Popcap would bring them IPs such as Bejeweled, Plants Vs. Zombies, Peggle, Zuma and Bookworm.

We’ll keep an eye on this deal as it happens.

Leave a Reply

Your email address will not be published. Required fields are marked *

Related Post

Episode 259: Happy Happy Joy JoyEpisode 259: Happy Happy Joy Joy

This week, there’s only one news item, but that’s because Jonah Falcon returns from PAX East 2012 to discuss the games he managed to check out and even play, including Assassin’s Creed 3, XCOM: Enemy Unknown, Civilization V: Gods & Kings, Max Payne 3, Spec Ops: The Line, Steel Battalion: Heavy Armor, Borderlands 2, Penny Arcade Adventures Episode 3, Orcs Must Die! 2, Tera, Solitaire Blitz, Aliens: Colonial Marines, Mark of the Ninja and Code Hero.

The show does cover one news item:

  • Zelnick regrets predicting THQ’s demise in six months

Finally, a new contest: win a free copy of Civilization V Special Edition on Steam. To win it, just state what your favorite civilization in history is and why. All that and Reader Feedback and a special surprise at the end!

Final Fantasy XIII – Xbox 360Final Fantasy XIII – Xbox 360

Yoichi Wada of Square Enix has let the cat out of the bag. The cat is Final Fantasy XIII for the Xbox 360 and it will be simultaneously released with the PlayStation 3 version. This may be an end to an exclusive era for Sony as all their big brands jump to non-exclusion.

This is probably a result of gamers slow adoption of the PlayStation 3 hardware for various issues, one being cost. Personally I think Sony’s move to say “no price cut” in our near future is a grand mistake. It is well understood that they want profitability over quantity but you’re losing your exclusives to a broader audience.

Each generation of consoles brings new industry trends and, for now, exclusive games from third party developers is too risky when you look at overall cost to produce a block buster title like Final Fantasy XIII. Consider the sales of GTA IV, although they were in the millions, imagine how low it would have been if they only released on the PS3. They’d might have actually lost money on the game.

Square Enix can see the writing on the wall, that writing says “ship on as many mediums as possible.” Gamers are split between consoles with a huge segment on Wii and Xbox 360, if you can at least ship on one of those consoles along with the PS3 you’ll do better financially.

(Thanks, Kotaku)