Tech Cruch is reporting that Electronic Arts is about to acquire casual games giant Popcap Games for a cool $1 billion, which would exceed EA’s market cap by over 13%. If true, this would be EA’s definitive entry into the casual games market, a field they broke into 7 years ago.
Despite consuming a significant chunk of EA’s reserves. buying Popcap would bring them IPs such as Bejeweled, Plants Vs. Zombies, Peggle, Zuma and Bookworm.
We’ll keep an eye on this deal as it happens.
Last year Popcap developed Peggle, a title which received 2007 casual game of the year and dozens of media and industry accolades. Now, Popcap has produced the next game in the Peggle series called Peggle Nights. If you’ve never played Peggle, you can read a full review of the game as it will apply to Peggle Nights as well.
It’s tough to think Popcap can improve upon a sleeper success but it just might be possible. Peggle Nights brings back the famous Peggle masters with their classic power-up moves and increases the master count by one with a new Squid Peggle master known as “Marina.” In this installment, you’ll experience another 60 newly designed levels with five stages per Peggle master, this time with a “dream world” theme.
Peggle Nights is as close to an expansion as you can get without directly calling it an expansion. At first glance, you’ll probably say to yourself “this is Peggle with new levels” and, for the most part, you’re on the right track. Popcap stuck to the magic that made the first title a hit, including the same characters, the same game play elements and the same addictive quality.
Our first impressions were a bit lack luster as we spent time looking for how the game differs from the original. Six or so stages into the the game it started to grab our attention much like the original title did, causing everything from addictive shakes and strong desires to continue playing. Peggle Nights matures the level design greatly, stages are crisp artwork backgrounds with many animated pegs and bricks which you’d only find in later tough stages in the original game.
Head over to CasualGamerChick.com to read the full review!
Read on for full press release details.
This week’s episode is the final episode before E3, and next week, an outtakes episode filled with Dr. Who and Game of Thrones discussion will run. After that, we’ll have some serious E3 2013 discussion, especially about what happens with Microsoft and Sony in particular.
No Gaming Flashback, but news includes:
All that and Listener Feedback.
The Xbox 360 price drop rumors flow like water and it’s all but officially been announced at this point. What about PlayStation 3 and their price? No.
Nobuyuki Oneda, the Sony’s chief financial officer said, “our plan is not to reduce the price. Our strategy is not to sell more quantity for PS3 but to concentrate on profitability.” (gamespot) This makes complete sense coming from their chief financial officer, as their motivation is to make money, not lose it.
The question remains, how will they actually make money if they’re no longer in the race for competitive market prices? Considering game licensing must Net them some amount of profit Sony’s idea seems to be the exact opposite of their original PlayStation method: saturate the market and sell them all games.
So far we’ve seen very few “need to have” games for the PlayStation 3 console while Xbox 360 continues to build a substantial library and Wii continues to break sales records for apparently no reason. When a game publisher has to decide on a platform to launch a new game, why would they choose the one that doesn’t care to be competitively priced in the market? The one that doesn’t care about quantity of sales?
Sony intends to reverse the entire razor blade philosophy where one sells a cheap razor and charges users for the blades over and over again. Their take on this concept is to sell really expensive razors and put out small half-quality blades. Is that a good market strategy at this point?
