Tech Cruch is reporting that Electronic Arts is about to acquire casual games giant Popcap Games for a cool $1 billion, which would exceed EA’s market cap by over 13%. If true, this would be EA’s definitive entry into the casual games market, a field they broke into 7 years ago.
Despite consuming a significant chunk of EA’s reserves. buying Popcap would bring them IPs such as Bejeweled, Plants Vs. Zombies, Peggle, Zuma and Bookworm.
We’ll keep an eye on this deal as it happens.
Congratulations to PopCap for showing why casual games will always be a viable market. Let’s put this in perspective, investors believe GTA IV will push 13-million sales by the end of 2008 and, as of January 2008, Halo 3 had sold 8 million copies. PopCap’s little casual game has hit 25 million units sold, that’s fairly impressive considering these blockbuster titles haven’t achieved such numbers.
You may say “well, these titles sold 3+ million in the first week, what about Bejeweled?” True, Bejeweled probably didn’t hit 3 million in a week, but which game will still be played in 2010? Bejeweled or GTA IV and Halo 3?
Casual games age well, they’re not competitive on the graphic space and, instead, focus on fun value. Fun value is a lasting appeal and is immortal in the time line of video games. The same reason people still find fun in Pac-Man gamers still find cash to pickup their copies of Bejeweled.
Which game had the smallest budget? Bejeweled or GTA IV? We’re pretty sure PopCap did not give the bejeweled team $100-million to make it! Investors take notice, casual games have a long lasting appeal.
Read on for full press release details.
This week is another short one as the news is pretty light. However, there is another Gaming History as The Super Mario Bros. Super Show! is examined.
This week’s news includes:
The Question of the Week: “What is your favorite giant monster?”
Last week, we recorded a show with Jonah on the E3 show floor, while Paul made a cameo to discuss Zelda and Lego Dimensions before leaving with the Nerd Flu.
But better yet, we have a E3 LOOT SWAG CONTEST, with a crapton of stuff to give away, including a T-shirt and an ACTUAL Loot Crate, as well as an NBA 2K17 gold Kobe Bryant coin complete with exclusive DLC for NBA 2K16.
How do you enter? Be in the continental US and listen to the podcast to learn how to win a bunch of E3 goodies.
