Rumor: EA Buying Popcap?

Tech Cruch is reporting that Electronic Arts is about to acquire casual games giant Popcap Games for a cool $1 billion, which would exceed EA’s market cap by over 13%. If true, this would be EA’s definitive entry into the casual games market, a field they broke into 7 years ago.

Despite consuming a significant chunk of EA’s reserves. buying Popcap would bring them IPs such as Bejeweled, Plants Vs. Zombies, Peggle, Zuma and Bookworm.

We’ll keep an eye on this deal as it happens.

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The undeniable rumor, as expected, has come to be true and Microsoft’s Major Nelson has revealed September 5th as the day the Xbox 360 shall drop in price. Although not surprising, this is really the first good price drop for the 360 hardware which does not involve phasing out an old product line.

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This is a US price cut, Japan had their price cut last week. We’re not sure about how the rest of the 360 regions will shake out, but they’ll probably end up with a price line much like the one above.

Anyone surprised? Anyone going to run out and buy a 360?

(Thanks, Gamestooge)