Tech Cruch is reporting that Electronic Arts is about to acquire casual games giant Popcap Games for a cool $1 billion, which would exceed EA’s market cap by over 13%. If true, this would be EA’s definitive entry into the casual games market, a field they broke into 7 years ago.
Despite consuming a significant chunk of EA’s reserves. buying Popcap would bring them IPs such as Bejeweled, Plants Vs. Zombies, Peggle, Zuma and Bookworm.
We’ll keep an eye on this deal as it happens.
If you’ve ever been through an acquisition or merger you’d have expected this news to come, but for those new to the concept it’s simple: you can’t keep everyone. After a complete merger you end up with two sales departments, two IT departments, etc.
Do you really need them all? No, not really. You’ll need to keep some on board in order to “brain dump” your job onto others and hopefully stick around for the long hall. Some employees will probably be shuffled to other job responsibilities while some get packages and a thank you card.
These are some of the growing pains when working towards a successful merger, so don’t be surprised or start spreading rumors when a few people are let go. As someone who’s gone through it in two big mergers I can say that certain departments already know their fate ahead of time. Many IT and sales folk start looking for new jobs the minute the merger is announced.
Unfortunately, Skype decided that since Jonah’s webcam was connected, he wanted to use the webcam’s mic instead of the actual mic Jonah uses, making it sound like he’s in the next room talking to the others. It’s unfortunate, since this was the 350th episode of the Videogame Roundtable and longtime co-host Paul Nowak took the time from his busy schedule to join in the landmark episode.
This week’s news includes:
Let us know what you think.
The famous Michael Pachter, industry analyst has been drawing some strong connections between Xbox 360 gamers and the Netflix subscriber base since 360 launched their Netflix addition. Our family has seen the same thing, we signed up for Netflix a few days after it arrived on the Xbox 360 firmware launch.
Oddly enough, we’ve not used the Netflix addition to the Xbox 360 much after subscribing for Netflix. We’ve utilized the DVD shipment feature and we’re using the Tivo version of Netflix for the living room. Although we’ve found the Xbox 360 Netflix version is much more user friendly and fast.
“Pachter estimates that roughly one million Xbox Live Gold members are also Netflix subscribers, and that 200,000 or so of them signed up for Netflix after the debut of the New Xbox Experience in late November, 2008.” (joystiq)
Prachter believes 35% of all new Xbox 360 purchasers will sign up for an Xbox Live Gold account. He expects “as many as 1 million [XBL Gold members] join as Netflix members in the next year.” We’re fairly certain the Netflix and Microsoft Xbox 360 partnership was a well thought out plan to expand their domination in the industry.
Of course, as we’ve seen, Netflix didn’t just stop at Xbox 360, their Tivo solution is another great way to leverage your downloadable video content. Now, we just have to hope we don’t blow through the 250GB cap Comcast supposedly contains.
