Tech Cruch is reporting that Electronic Arts is about to acquire casual games giant Popcap Games for a cool $1 billion, which would exceed EA’s market cap by over 13%. If true, this would be EA’s definitive entry into the casual games market, a field they broke into 7 years ago.
Despite consuming a significant chunk of EA’s reserves. buying Popcap would bring them IPs such as Bejeweled, Plants Vs. Zombies, Peggle, Zuma and Bookworm.
We’ll keep an eye on this deal as it happens.
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We’re already looking at the results of an Activision Vivendi union and now Electronic Arts is slowly working towards taking over Take-Two. Activision Blizzard is larger than that of EA but would the Take-Two buy-out grow EA into the number one publisher once again?
For gamers, it’s changing the map of the industry. We grew up with many of these seemingly big companies but their all clamoring together to make the next big mega-power. While they struggle for ultimate domination we, the gamers, are going to either benefit from the competition or become victims, or perhaps a little of both.
Let’s assume EA and Take-Two form one entity, similar to the the Destructicons forming “Devastator,” they can reign hell upon the earth and anyone under their mighty fist shall perish! That might be a bit of an exaggeration but it’s safe to assume they’ll wield mighty power, more than ever before and their epic foe will be Activision Blizzard and, perhaps, Ubisoft. In a battle for sales and consumer acceptance the companies will be willing to out do each other at every step with huge funds at their disposal.
As a consumer, competition is a great way to produce innovation, technological advancements and excitement in the industry. These giant development houses are only this large because we’ve given them our hard earned money in return for entertaining video game titles. World of Warcraft is a major player in sucking money from our wallets in a consistent, addictive, manner while Guitar Hero explores new possibilities in music and rhythm gaming and controller accessories.
Wedbush Morgan Securities analyst Michael Pachter is “absolutely convinced” we’ll see a Nintendo Wii HD by 2011. What makes him so sure? In short, Nintendo will start to look bad if their console is said to be “for your mom” instead of for gamers.
What they’ve done, so far, is show the industry there is more market than just hardcore gamers. They’ve also convinced many of us that only hardcore gamers actually buy games. Nintendo says they’re selling games, we’ve just not seen any real evidence of that outside of their own first party titles.
“Nintendo has to overcome that [lack of graphics power],” said Pachter. “A Wii HD would really position Nintendo well, which is why I’m absolutely convinced there is a Wii HD coming. Businesswise, they can’t have people saying that their machine is a toy for my mom.” (gamedaily)
Nintendo obviously doesn’t to be the focus of a “your mom” joke outside of being able to boast huge sales figures. Selling the console into homes has definitely raised the awareness of their brand to gamers and non-gamers alike. Now, it seems, Nintendo is going to have to “grow up” and get with the high definition graphics crowd… by 2011.
Would you re-buy a Wii if it was in HD? It’s also important to note Prachter believed Take-Two would become EA and was “convinced” of it. That didn’t happen. Will this?
