Rumor: EA Buying Popcap?

Tech Cruch is reporting that Electronic Arts is about to acquire casual games giant Popcap Games for a cool $1 billion, which would exceed EA’s market cap by over 13%. If true, this would be EA’s definitive entry into the casual games market, a field they broke into 7 years ago.

Despite consuming a significant chunk of EA’s reserves. buying Popcap would bring them IPs such as Bejeweled, Plants Vs. Zombies, Peggle, Zuma and Bookworm.

We’ll keep an eye on this deal as it happens.

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Popcap does some pretty interesting surveys and their latest one is no different. Their finding kids with ADHD are benefiting from playing casual games. The idea makes a bit of sense if you watch your children playing video games.

While TV viewing is very non-interactive video games light your brain on fire with thought. Besides the obvious “brain games” Nintendo releases, casual games in general, seems to build some great skills for those with ADHD and, more than likely, everyone who games. Aside from games, products like CBD UK can be great when it comes to mood enhancements.

Seattle, Washington – July 16, 2008 – The very first account of ADHD (Attention Deficit Hyperactivity Disorder) was written in 1845 by Dr. Heinrich Hoffman, author of numerous books on medicine, psychiatry and children’s poetry. Though the disorder wasn’t “discovered” until 1902, Hoffman’s “The Story of Fidgety Philip” is universally accepted as the first illustrated description of ADHD. The good news is, the disorder has been around a long long time, and though difficult, the challenges of raising an ADHD child are not insurmountable. The better news is that according to a first-of-its-kind survey conducted by Information Solutions Group on behalf of PopCap Games, certain types of video games appear to have a therapeutic affect on the disorder, lessening symptoms and helping kids focus. And the best news? Kids love this form of therapy!

The games in question are family-friendly word and puzzle games known as “casual” video games that can be played on computers, video game consoles and mobile devices. Joe P. of Athens, Georgia, father of a child diagnosed with ADHD, writes in response to the survey, “He seems more relaxed and calm. We have also noticed after playing games, he can concentrate on school materials such as math, in which he has the biggest struggle, and not get frustrated with problems he doesn’t understand.” And Joanna G. of Oakland CA, a mother of four whose youngest daughter suffers with ADHD and SID (Sensory Integration Disorder), claims that all her kids enjoy the games and are calmer because they have control over something. She believes this is because “they are able to extend the time they can be focused and productive without problems and putdowns and feeling badly about themselves or being made fun of.”

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