Activision has decided to take Guitar Hero to the next level: Action Figures. This is a great move for the company, striking the iron while it’s hot! The Guitar Hero and Rock Band franchises are growing in intensity while big blockbuster titles like GTA IV are waning in sales and profit.
Pretty soon you and your children can purchase action figures in the liking of Guitar Hero, would you consider this or is it just a gimmick?
McFARLANE TOYS ANNOUNCES PARTNERSHIP WITH ACTIVISION
TO PRODUCE GUITAR HERO(tm) ACTION FIGURES
TEMPE, Ariz. ~ McFarlane Toys announces a partnership with Activision, Inc. (Nasdaq: ATVI) to produce action figures from the hit video game franchise, Guitar Hero®. The first line is expected to hit store shelves this fall.
The hugely popular Guitar Hero franchise delivers the ultimate guitar-bending experience and enabling aspiring axe-shredders everywhere the chance to Unleash Their Inner Rock Star. Featuring a wide variety of music spanning five decades, the franchise is highlighted by countless original recordings from many of the most beloved artists of all time.
Represented in the first line of action figures are four of the Guitar Hero game’s most popular characters:
JOHNNY NAPALM
AXEL STEEL
LARS ÜMLAUT
GOD OF ROCK
“We have very recently begun creating toys based on video games,” says McFarlane Toys CEO Todd McFarlane. “With Activision, we get to work on arguably one of the biggest video game franchises out there, and capitalize on the wide-ranging demographic that encompasses this game.”
Each figure has 15-18 moving parts. Additionally, a unique guitar is included with each character that is removable and interchangeable with the other figures. Each figure also comes with a sculpted Guitar Hero logo base.
McFarlane Toys’ 6-inch action figures retail for $10-$15.
Visit www.SPAWN.com for updates and the all the latest and to-the-minute news.
About McFarlane Toys
Grammy-and Emmy-winning producer/director Todd McFarlane, creator of Spawn and the founder of SPAWN.com, is the force behind McFarlane Toys, one of America’s top action figure manufacturers. With an eclectic array of movie, TV and music licensing tie-ins – as well as the officially licensed teams of the NFL, NBA, MLB and NHL, McFarlane Toys has become a leader and redefined the standards within the action figure industry. For complete information on this pop-culture powerhouse, visit SPAWN.com.
About Activision, Inc.
Headquartered in Santa Monica, California, Activision, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products. Founded in 1979, Activision posted net revenues of $2.9 billion for the fiscal year ended March 31, 2008.
Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, the Netherlands, Australia, Japan and South Korea. More information about Activision and its products can be found on the company’s website, www.activision.com.
The Japanese government has not allowed PlayStation Network to be activated for Japanese gamers yet due to security concerns, and now an expert is advising Australia to follow suit.
Erm, it’s a … different … intro 🙂
I guess this is due to Mass Effect?
In the hospital?! Diabetes?! Man … Jonah, I think you’re now avoiding the doctor just so that you don’t get diagnosed with God knows what.
@Microsoft: Xbox Live Arcade will be phased out eventually
Erm, dunno. I don’t think that an established digital distribution channel will be removed on a whim. You don’t back out from a market unless it generates losses, and I doubt this is the case for XBLA.
Ok, change the name, don’t care. But I think Microsoft will keep providing the service.
@Leaked images “nothing to do with” Doom 4
Doom 2 was set on Earth however. Dunno. From my point of view, anything goes.
The engine is idTech 5, that powered the Rage game.
@SimCity 5 coming in 2013:
never played, never cared.
@GAME drops 5% in shares after Mass Effect 3 no-show
Tough times for retailers. A lot of publishers either use Steam, or have developed their own digital distribution channels. So now they can afford to place heavier conditions to the retailers.
Now if you also add bad management in the mix, well, that’s a recipe for bankruptcy.
@Rumor: PlayStation 4 ditches Cell processor tech
To be honest, as long as you manage to create a nice API for the game developer, it doesn’t really matter if it’s a cell processor or 2-4 80×86 compatible cores.
I still can’t forget what they said at one point, that the cell processor was intentionally made hard to work with, so that the PS3 has a longer life.
Who thinks like that?!
Thanks Paul for sending my PD, my lil 5 yo bro will love this game (i’m 21 btw)
jordan, watch out for that C6H12O6!!! they are evil! deliciously evil!
paul, bronkitis sucks, i have it too.
jonah, go get a check up ASAP!
i hope you know that i am very glad all 3 of you are fine =]
@xbla no more eventually
it is a money maker, they will not give that away, its a name change for sure.
@sim city 5 comming 2013
meh… never liked the sims series very much (all sims, not only THE sims). i like destruction games more.
@ps4 changes processor
as long as it works with quality, I mean, as long as sony doesn’t screw up more stuff ¬¬
get well guys (be careful jonah, u might be next)
mwa hahahahaha (evil laugh if u dont get it)
take care
Can you guys make it a bit shorter? Some guys like me don’t have internet at home so we download it thru a phone. I can’t download it when its over 50M. I hope you take it to your attention, Cheers!
My god, that was the best intro ever! I’m pretty busy right now with my pre-GCSE exams, so don’t expect any long comments for now. You should be honored that you’re one of the things I will still be doing between studying.
Oh and Paul, I never got to hear your thoughts on Skyward Sword. Have you finished it, and if so, what did you think?
Hey guys, first time listener. I enjoyed the show, but I cringed at the narration of the news headlines. I’m by no means a good public reader, so I know how hard it is to vocally string together a poorly written sentence. Slow it down a little and you should be just fine.
Keep up the good work, and thanks for the listen!