Rumors float around the Internet questioning when Microsoft will ship a Blu-ray enabled Xbox 360 or add-on device like they did with the, now failed, HD-DVD. At CES 09 Robbie Bach, president of Microsoft’s Entertainment & Devices division, says this request is “way down the list.”
Mr. Bach had some great selling points as to why a Blu-ray player has little value in the world of Xbox 360. The primary reason, of course, being the Xbox 360 developers cannot take advantage of Blu-ray as a development platform for games. This was the price Sony, or the consumer, paid to own a PlayStation 3 since all games are printed on the media and are, in effect, Blu-ray “capable.”
We say capable because not all (any?) PlayStation 3 games currently make full use of the Blu-ray media. Many games will reprint the game on the media for optimization purposes, fill the game with international voice overs for all countries or, otherwise, stuff the media with something that will serve a useful purpose. Sony has near-future-proofed their device by giving game developers years of growth in terms of utilizing the Blu-ray capacity.
Microsoft chose to take the smaller old-style DVD format for games and media. Adding the HD-DVD didn’t add a large deal of risk because, as we saw, they can discontinue the model and not change their core gaming demographic. We still laughed a bit at them, but that was where it ended. Bach also said that it’s not really a great economic time to push a new 360 SKU on potential customers with additional cost just for Blu-ray movies playback.
They could add Blu-ray game development support as well but that would just alienate the “28 million Xboxes” they have already shipped.
“OK, let me get this straight: I’m going to add something to the product that’s going to raise the cost, which means the price goes up, consumers aren’t asking for it, and by the way, my game developers can’t use it.” (gamespot)
Of course, the first thing that came to our mind was “well, you did it for HD-DVD, how is Blu-ray different?” The key areas we can think of really come down to Blu-ray is a Sony technology and they are a direct competitor and, to top it off, HD-DVD allowed them to fight against the PS3 at the media level of the industry. They minimized the risk by making the product a secondary add-on device and, if HD-DVD had won, they’d have the winning format already under production (still not for games).
It seems Microsoft has changed their battle plans a little. They started out talking up the media aspects of the 360, using Media Center, renting movies and TV shows and had the HD-DVD as a subproduct. Today, they’re investing in Netflix for media and everything else favors the games.
Which is fine, we like games.
@Nintendo announces XL version of Nintendo 3DS: No surprises there. It’s kind of a given that they make new versions of their handhelds after it has been proven very profitable for them.
@New users must now pass “review process” to unlock full Diablo III: All this makes me wonder is, how much higher would the number of sales be if there hadn’t been all this stupid DRM on the game? Don’t know why they feel the need to punish their customers. It seems that only Valve knows that the way to being a loved company is by being loyal to its customers.
@Valve and Cartoon Network collaboration hints at Team Fortress 2 show: After I’ve seen what can be done with the “Meet” shorts, I can say that I’m interested to see what they come up with.
@QOTW: Nope, not really. Apart from making sure I have proper lighting and heating/cooling, I don’t do anything special.
Jonah, no rush on Mission Impossible. I can come up with other weird NES games 🙂
@Nintendo announces XL version of Nintendo 3DS
I’m curious if this has to do with the pixel size as well. When the console was announced (display size and resolution) I crunched some numbers to find out the view distance to fully use that resolution. It came up as about 8 inches. That’s too close.
A bigger screen would also mean a bigger view distance.
@Dev claims Microsoft killed XBLA version of Stranger’s Wrath
This is so odd. What’s it to MSFT if the game gets distributed or not on XBLA? Normally a publisher would not care that much as long as some quality standards are met.
I mean it’s not like they’re worried about shelf space, we’re talking about a digital distribution channel.
@New users must now pass “review process” to unlock full Diablo III
*clears throat* Ahem!
Bwa ha ha ha ha 😀 😀 😀
And I thought that online DRM was the worst thing that could happen to a single player game. Boy, was I wrong!
And if this doesn’t ramp up piracy, then I don’t know what will.
@Valve and Cartoon Network collaboration hints at Team Fortress 2 show
Dunno … they’ll have to move outside of the game in order to make it happen.
We’ll see.
@steel battalion poor reviews:
well to be fair the problem doesn’t seem to be its complexity its that as per usual with kinect it just doesn’t interpret your commands correctly 75% of the time.
and hey ubisoft press conference had more than watchdogs ….rayman legends looks amazing. =p
What is this place? Why am I writing this? Who are you people? Must…save…Skyrim. VAMPIRES ARE EVERYWHERE!!! THE DAWNGUA OK I am back in the real world now.
@3DS XL
Enjoy not having any games to play in greater resolution. Good point made by Paul: it’s not the size that matter’s. It’s the way you use it.I bought a DSi because it was a massive improvement over the original DS in terms of hardware and software. 3DS XL is just a bigger brick with bigger screens. A premium brick is still a brick.
@Oddworld: Strangers Wraith
I loved the game. It was a very interesting twist on a first person shooter. An adventure FPS with an interesting story and fun gameplay. As far as I remember, EA killed it by not advertising it. When it came out there was not a single mention of the game in media. And you had FIFA 2006 adverts posted on every bus, wall and toilet roll in London. Thanks a lot, EA.
@Diablo 3:
Que Blizzard: “No you can’t play the game offline. No, you can’t play it online either. Just give us your money, sit down and shutup. We made the game. We decide who deserves to play it and you clearly don’t unless we perform a full criminal record check and ensure that your credit card is American Express Mega Gold Platinum X”
To follow up a point made last week, just out of quriosity, if you have an opportunity to customize your game(i.e. create a character or change his name) do you personalize them and give them your name (or nickname) and your likeness? Or do you leave default settings? I tend to try and represent myself as much as I can in an MMO or Skyrim, but usually leave default settings in games where they are definitive of the series. All of my Zelda characters are called Link and my main Mass Effect character is the front cover Shepherd as he is on every media advert on the planet.