After four years of development, Popcap lit up Seattle Monday night with the launch of Bejeweled Twist sparing no expense to show off their new casual game. It took four years to complete but Popcap isn’t going to release a game until it’s perfect. You won’t play it until they believe it is a game their mom would love.
“Popcap builds games for people, not demographics,” says CEO David Roberts. At the launch the founders, John Vechey, Brian Fiete and Jason Kapalka talked about the casual game market while the “Gem Girls” walked around looking sexy and flashy. Roberts talked about the casual game industry and forecasts it growing to become an $8 billion market — not too shabby for USD $19.99 games.
Downloads of Bejeweled, of course, show no signs of stopping and Popcap explained that 40% of their revenue comes from the old concepts of “Diamond Mine.” Phil Spencer, Microsoft Game Studios’ General Manager, hopped on stage and explained how Microsoft saw Popcap’s vision in their Diamond Mine flash game and suggested a rename to Bejeweled, the founders hated the name but took the big companies suggestion on the change.
Since then, we’ve had many folks attempt to clone and replicate the success in Popcap’s flagship product. Complete with open bar, Gem Girls, camera flashes and glitter this game launch shows the growing casual games industry the great power and momentum of “simple” casual games.
Nothing about Bejeweled Twist is simple. The game play of Bejeweled Twist aggregates all the knowledge Popcap has acquired over the last seven years to design one blockbuster title. From classic Bejeweled to Chuzzle to Peggle, the game takes pieces of each successful title and combines the game play, sounds, graphics and modes into a product that will bring casual gaming to a new level. Bejeweled Twist is going to be the new bar to reach in the industry in terms of addictive game play and a unified casual vision.
Stay tuned for the full review as we get deep into the full features of Bejeweled Twist. Special thanks to Dale North from Destructoid for hanging out for some drinks during the after party.
@Deus Ex: Human Revolution film director tabbed:
“I didn’t ask for this” – Deus Ex guy (sue me, i forgot the guy’s name)
“But i’ll take it… gladly” – Me
@QOTW:
I have a list…
Cthulhu Saves the world (epic fun awesome RPG)
Terraria (bought for 2.50)
Space Pirates and Zombies (2.50 as well – all hail Ganben)
I could go on, but these are the high awesomeness ones!
Have not yet listened to the podcast, but I thank you very much for the games. Made my crappy day a lot better =D.
Jordan, glad to hear about the job.
@Star Citizen hits $4.5M stretch goal
Jonah, good point on stretch goals. If I ever ever come up with a project that requires funding, and if I put it on Kickstarter, it’ll have all the requirements mentioned, no stretch goals.
@Black Ops 2 1.03 patch doesn’t fix server issues
Ah, EA’s way of pushing Origin … just kidding!
Still, gotta hand it to them the way they do their testing :P. You can test for server outages, bad network conditions, you can test that.
What can I say, COD lost me at Modern Warfare 2. It became just waay too action movie like. Now, Medal Of Honor, that’s a modern warfare game that I liked!
@Deus Ex: Human Revolution film director tabbed
Meh … i liked Mortal Kombat, but that’s pretty much it on games turned into movies.
@QOTW:
Ib. Free game, no microtransactions. It went waaay above my expectations, becoming a point of reference for “story and characters beat graphics”.
Black Ops 2 is Activision, not Electronic Arts.
@Deus Ex: Human Revolution film director tabbed: Seriously, how many video game movies have been announced and then they run into problems? Just wait until you actually have finished something, and just announce it with a trailer because I’m getting sick of this. Halo, Uncharted, God of War, Castlevania, World of Warcraft, Devil May Cry, Shadow of the Colossus, Bioshock and Gears of War are just a few of the many that will probably never see the light of day.
@Epic Mickey 2: Seeing as the sequel got pretty much the same reviews as the 1st one which I loved, I will probably end up playing this. Would be pretty excited to play it if I hadn’t like 6 new games which I would like to play.
Epic Mickey 2 is getting worse reviews, actually.
@Kickstarting the Party
As fun as Kickstarter sounds, I stay away from it. I am very conservative about how my games are made and frown upon the Rise of Communism in gaming. I still think that Kickstarter is just a passing fad and will eventually wither away.
@Patchy Black Ops
Haven’t played multiplayer. Although I own the Xbox 360 version so I should be safe. People expect Xbox games to run well on-line because we pay the Gold Tax and are entitled on it. Maybe PS3 should have had a payed subscription. It’s on-line is a mess compared to Xbox 360. It’s not just Black Ops that runs bad.
@Deus Ex
At least it wasn’t Uwe Boll…
@Taking the Mickey
Jonah’s right. Epic Mickey 2 is taking a critical beating. It doesn’t matter how many endings you have if your AI partner puts all effort ensuring that you never make it to the end.
@QOTW
GunZ Online. I played it back in 2006 before it went freemium. Back then there weren’t that many free on-line games. Especially action games that weren’t MMORPGs. That made GunZ stand out and I sunk a good few life-times into that game. Occasionally I come back there but the smell of nostalgia is not enough to keep me interested for long. Better games to play these days.