Many game studios are being dropped following a bit of an economic downturn in the United States and globally. Activision has to deal with being agile enough to survive the economic times like anyone else and has dropped a few games that had great potential.
Gamers continue to ask the question, “why?” when some of their highest potential games were dropped to the floor. Ghostbusters and Brütal Legend are a couple examples of games with eager fans already salivating prior to its launch. Some of these fans are a bit ticked off that Activision named them as dropped franchise opportunities.
People ask why a company holds one “mediocre” title while getting rid of other potentially awesome ones. Don’t forget, this is a business and a good studio/publisher is going to make good business decisions without emotional attachments – those that bring emotions into play may end up with a highly valued product (to them) with no additional potential and lower revenue. This isn’t to say developers cannot be passionate about their games and their industry, they just have to build games gamers will buy and continue to fall in love with release after release.
Activision CEO Bobby Kotick is one of these business savvy individuals who knows where investors will find profits for the future, and he also know how to manage employees, with the use of software like this sample pay stub for payments and more.
“[Those games] don’t have the potential to be exploited every year on every platform with clear sequel potential and have the potential to become $100 million dollar franchises. … I think, generally, our strategy has been to focus… on the products that have those attributes and characteristics, the products that we know [that] if we release them today, we’ll be working on them 10 years from now.” (1up)
Ghostbusters is a great example of a title which could be well received and fun to play but probably wouldn’t be an exploitable franchise. The game, based on a popular movie, has limited potential for yearly releases and huge franchise success. Ghostbusters fans would probably disagree, but that’s when emotion comes into play. Think dollars and cents, not awesome fun gaming.
Oddly enough many of these business decisions from Activision, Electronic Arts and other big publishers arrive when the economy is in free fall and investors are eying your revenue potential. People make their most important and, usually, unfriendly business decisions when their company is at risk.
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It’s sad to think money comes first and entertainment value comes second but we’re not the ones trying to make a profitable living in the industry. Put yourself in Kotick’s shoes as he walks into a board meeting to discuss future plans, road maps and profitability – you’d do what you have to do to keep your job, right?
@ Black Friday 2012
I was pretty disappointed in how “Black Friday” was handled in Romania. Plenty of retailers increased the price a week before, so that they could do a 40% slash to get the price back to the old value.
@Nintendo Power’s last issue released
It also depends how many people want it. Here’s an example: our major cable provider decided to not renew the contract it had with Discovery Channel. Why? Because just 0.9% of the people watched it.
How many people read “Nintendo Power”?
@Blizzard acquired ‘Project Blackstone‘ domain
It could be a preventive buy, I guess. Still, not really hyped about it, Blizzard lost me since always-online DRM; last game I played from them was Warcraft III and Frozen Throne.
@Dead Island: Riptide banned in Germany
Funny though, there are plenty of games (not just Gears of War) where players blow other human-like character to bits, and those are still available in Germany.
But hey, what do I know, perhaps the baddies in those games bleed green goo …
@QOTW: No.
Not interested to comment on any of the news articles, I just came to ask: “Guess who has two thumbs and got the Wii U before Paul did?”. I did.
@QOTW: Never
Just found out about this podcast and was amused that there was a topic discussed, I just held a speech on in school. Censoring, banning etc. in Germany.
The USK is all right, they just rate the games like any other institue that rates games. The problem is the BPjM (the young protection thing you translated). They decide what gets banned and lands on the index etc. They’re not only after games, but after media in general. They just recently banned Steel Panther’s 1 year old album “Balls Out” for no reason given. Wrote them a mail (respectful, of course) and got no answer whatsoever. So did the German Metal Hammer-magazine. Same answer.
They ban whatever they want to. Sometimes there’s no system behind it. Dishonored came out here completely uncensored, this means I, as Corvo, can decapitate enemies and throw their heads around. Kinda humiliating to the corpse, isn’t it?
If anyone is interested in how cuts on games look like, I recommend http://www.schnittberichte.com
especially the Bulletstorm one.
QOTW: Never.
@QOTW:
Yeah… Nintendo World yes, Nintendo Power NO.
Nintendo World had the “Approved By Nintendo” seal, so, i bought them for a couple of years…