Once upon a time, Activision Blizzards CEO Bobby Kotick kicked a few franchises to the curb: Riddick and Ghostbusters. No doubt, this was a result of the Activision and Blizzard merger requiring some resources to the merged together while others were cut from the lineup. Phil Harrison, the new big suit at Atari/Infogrames has raised these little birds from the ashes with a dream to build them into 100-million dollar franchises.
While Bobby Kotick said the titles, “don’t have the potential to be exploited every year on every platform with clear sequel potential and have the potential to become $100 million dollar franchises,” Phil Harrision sees it as a personal challenge to prove him wrong.
“What Bobby, perhaps unhelpfully said, was that those games were franchises which wouldn’t make $100m of revenue and generate sequels. If that’s his benchmark, then fine — and we’d love to aspire to the same benchmarks. But you know what? I would love to turn Ghostbusters into a $100m franchise, just to prove him wrong.” (1up)
In many ways, this is the difference in attitudes from a large firm compared to a smaller firm with strong goals and a vision for success. Activision Blizzard is big now, perhaps the biggest publisher in the industry, they can’t be bothered with minuscule 80-million dollar franchises. Others, like Atari, strive to take a title from nothing to something of greatness. Granted, Atari’s failed in a lot of franchises, but with their new ex-Sony executive behind the helm things could turn around and this might be the first step.
Most of the best game franchises in existance today started from nothing but a dream. Big publishers don’t have time to dream, they’re too busy making money off the fanboys of their current franchises.
@Black&White
It was the first PC game I played properly. I was surprised at how complex the game was compared to console games. I enjoyed it but it got tedious real quick. One thing that annoyed me about that game was the difference in effort you had to put to be good or bad. If you wanted to be good, you had to feed the villagers, build them houses, protect them and look for their sheep. Being bad was so much easier. Just pick up a bunch of kids and chuck them in the sea. And their parents. And animals. Just chuck everything in the see. That took care of everything and you were on your way to becoming an Elite Omnipotent Asshole.
@Steambox
I for one would love to have a console that runs steam games. For many out there high system requirements are a barrier to PC games. And they just keep getting higher and higher each year. I bet Johna’s new rig already can’t run the latest releases on highest specs. And I find buying PC games to run them in shitty resolution not worth my money. The Steambox would be a good thing. A gaming dedicated PC with decent specs and a powerful cooling system for a sensible price. Although the idea does sound too ambitious. PC games are not uniform. Fitting them all on one hardware if bound to have issues.
@World of Rockcraft
I think they will do it. But for next gen hardware. Wouldn’t want them to make an MMO out of it because I don’t want some twats ruining my criminal empire.
@QOTW
I am with Paul on this one. I get deep into a single-player game storyline. I read books in Elder Scrolls games. I talk to every villager in Final Fantasy games. I do every available side quest in Mass Effect. But when it comes to MMOs, I tend to avoid stories. Mostly because they are crap. 90% are set in a medieval setting where some Dark Lord has been revived and now there is like 3 million warriors that try to stop him. But you are the specialiest one here. Also, because I only play MMOs with friends and it’s difficult to read stuff when others are not interested in the story. I am really into the DC Universe story but that’s because I already have a large knowledge of DC Comics.