Microsoft recently announced their price cuts on the Xbox 360, effective today, but what is motivating them? Microsoft’s not going to make much additional money by passing off the savings to the customer but they will, more than likely, sell a bunch of great new Xbox 360‘s to a new crowd of gamer.
Motivation? Sony.
“I’m not at a point where I can say we’re going to beat Nintendo,” says Don Mattrick, senior vice-president of Microsoft’s Interactive Entertainment Business. Indeed, Nintendo is likely to run away with the lead in the current generation of console gaming, leaving Microsoft and Sony to battle for second place. (businessweek)
Who would have thought Sony and Microsoft would be battling out this generation for second place while Nintendo breezes through with their Wii console and a handful of games with mediocre game reviews? Don’t answer that, it’s a rhetorical question. If you saw this coming and you’re not on the marketing or project planning for one of these console makers you better prep your resume!
The battle isn’t cooling, Microsoft drops their price to compete with their big competitor Sony which also brings it closer to the price tag on the Wii getting two bird with one stone. The reason Wii is winning is clearly due to its broad demographic of grandpa and grandma non-gamers along with hardcore gamers who have to collect all the consoles and younger gamers that want to fit the trend.
Microsoft’s clearly shooting for second place by installing more units into the consumers home as possible. They’ve got a great library of first person shooter titles, a few RPG’s and RTS titles and the typical contraversial titles like GTA and Saints Row with more hot blockbusters (read: Gears of War 2) arriving soon.
I see this as a great opportunity for casual game developers to get into the Xbox Live Arcade market and start making themselves (and Microsoft) some money off the new gamers that will buy their first Xbox 360 for $199 and up. Microsoft’s getting closer to the low-budget gamer crowd with their price cuts so it would be great if they can take advantage of that market with lower cost titles as well.
If you’re a game developer looking for console stick time and you want to grab the attention of a large pool of gamers, the Xbox 360 isn’t a bad start!
While Microsoft isn’t aiming at Nintendo just yet, there is no doubt Nintendo will be in their sights if they can smoke the pants off Sony in the near future (by this holiday).
@Sony patents tech to stop used games and rentals
So basically both the medium and the console will carry unique IDs. Those get sent to Sony where they get associated, then if the game gets played on a different console, with a different ID, what then? What happens to people who bought new consoles?
Digital only is not a guarantee. In case of Steam, for example, you can create an account for one game, then share the account info. And if you also create an e-mail account specifically for it, then the game/Steam account/e-mail account can be re-sold easily.
Backward compatibility is important. Heck, I still play games older than 10 years.
@PvP mode for Diablo III delayed yet again
Meh, who cares; I’m with Paul on this one.
From all the games that I saw in 2012, it’s actually World of Tanks that still stays on my radar. Too bad I have a crappy connection and I can’t play it.
Back to Diablo 3, even if I had a good connection, I wouldn’t buy it because of the DRM system. Just because I hate that kind of DRM.
@Telltale is in the very early stages of The Walking Dead Season 2
Didn’t play the first one, but during the night watches when the dog was recovering from surgery I watched some lets plays, and it looked very good. I mean people cried over it.
If the second one is just as good, then the devs and publishers will make quite some money.
Shooters being dead: dunno. Sure, you get more and more RPG games that use the first person perspective, but I wouldn’t call FPS-es dead. Not after Serious Sam 3.
@QOTW:
Man :), besides regular chores (cleaning up the place, help out with cooking for Christmas and New Years Eve meals), I got to make cakes: brownies, cheese rolls, and the New Years Eve cake … mmm, yummy …
I also got to play board games with the close family, got to play Serious Sam 3 BFE (damn, I missed you Sam!) and Rush for Berlin. The second one actually caught me by surprise, it’s quite a fun and yet challenging game.
Shortly, I enjoyed my holiday a lot.
@It’s time to go to the A-O-E-O
A bit stupid to offer premium content for free. Anyone who cares enough about extra content will play the game long enough to get it for free. People who don’t care won’t pay. Kind of defeats the purpose of freemium games.
@Turning PS4 into a software prison
They might as well sell PS4 with a slot for a modchip. This tech won’t stop people buying PS4 but they will crack it on purchase. I don’t think SONY will go through. Simply because any of it’s competitors (i.e. XBOX or WiiU) will gain all SONY looses if they stay DRM free. This will only work if everyone does it.
@E3
Can’t wait for E3. I too think that the current gen has burned out. The gaming industry needs something fresh.
@PVP in Diablo 3
Oh wait. Diablo 3 was out?
@Walking Dead
Picked up the entire series during the Xbox 360 christmas sales. For 800 points. Sale purchase of the year. I enjoyed it. Although I did find it to be more talk less action. Very basic point and click style. But great value for money.