Activision has decided to take Guitar Hero to the next level: Action Figures. This is a great move for the company, striking the iron while it’s hot! The Guitar Hero and Rock Band franchises are growing in intensity while big blockbuster titles like GTA IV are waning in sales and profit.
Pretty soon you and your children can purchase action figures in the liking of Guitar Hero, would you consider this or is it just a gimmick?
McFARLANE TOYS ANNOUNCES PARTNERSHIP WITH ACTIVISION
TO PRODUCE GUITAR HERO(tm) ACTION FIGURES
TEMPE, Ariz. ~ McFarlane Toys announces a partnership with Activision, Inc. (Nasdaq: ATVI) to produce action figures from the hit video game franchise, Guitar Hero®. The first line is expected to hit store shelves this fall.
The hugely popular Guitar Hero franchise delivers the ultimate guitar-bending experience and enabling aspiring axe-shredders everywhere the chance to Unleash Their Inner Rock Star. Featuring a wide variety of music spanning five decades, the franchise is highlighted by countless original recordings from many of the most beloved artists of all time.
Represented in the first line of action figures are four of the Guitar Hero game’s most popular characters:
JOHNNY NAPALM
AXEL STEEL
LARS ÜMLAUT
GOD OF ROCK
“We have very recently begun creating toys based on video games,” says McFarlane Toys CEO Todd McFarlane. “With Activision, we get to work on arguably one of the biggest video game franchises out there, and capitalize on the wide-ranging demographic that encompasses this game.”
Each figure has 15-18 moving parts. Additionally, a unique guitar is included with each character that is removable and interchangeable with the other figures. Each figure also comes with a sculpted Guitar Hero logo base.
McFarlane Toys’ 6-inch action figures retail for $10-$15.
Visit www.SPAWN.com for updates and the all the latest and to-the-minute news.
About McFarlane Toys
Grammy-and Emmy-winning producer/director Todd McFarlane, creator of Spawn and the founder of SPAWN.com, is the force behind McFarlane Toys, one of America’s top action figure manufacturers. With an eclectic array of movie, TV and music licensing tie-ins – as well as the officially licensed teams of the NFL, NBA, MLB and NHL, McFarlane Toys has become a leader and redefined the standards within the action figure industry. For complete information on this pop-culture powerhouse, visit SPAWN.com.
About Activision, Inc.
Headquartered in Santa Monica, California, Activision, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products. Founded in 1979, Activision posted net revenues of $2.9 billion for the fiscal year ended March 31, 2008.
Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, the Netherlands, Australia, Japan and South Korea. More information about Activision and its products can be found on the company’s website, www.activision.com.
@Sony patents tech to stop used games and rentals
So basically both the medium and the console will carry unique IDs. Those get sent to Sony where they get associated, then if the game gets played on a different console, with a different ID, what then? What happens to people who bought new consoles?
Digital only is not a guarantee. In case of Steam, for example, you can create an account for one game, then share the account info. And if you also create an e-mail account specifically for it, then the game/Steam account/e-mail account can be re-sold easily.
Backward compatibility is important. Heck, I still play games older than 10 years.
@PvP mode for Diablo III delayed yet again
Meh, who cares; I’m with Paul on this one.
From all the games that I saw in 2012, it’s actually World of Tanks that still stays on my radar. Too bad I have a crappy connection and I can’t play it.
Back to Diablo 3, even if I had a good connection, I wouldn’t buy it because of the DRM system. Just because I hate that kind of DRM.
@Telltale is in the very early stages of The Walking Dead Season 2
Didn’t play the first one, but during the night watches when the dog was recovering from surgery I watched some lets plays, and it looked very good. I mean people cried over it.
If the second one is just as good, then the devs and publishers will make quite some money.
Shooters being dead: dunno. Sure, you get more and more RPG games that use the first person perspective, but I wouldn’t call FPS-es dead. Not after Serious Sam 3.
@QOTW:
Man :), besides regular chores (cleaning up the place, help out with cooking for Christmas and New Years Eve meals), I got to make cakes: brownies, cheese rolls, and the New Years Eve cake … mmm, yummy …
I also got to play board games with the close family, got to play Serious Sam 3 BFE (damn, I missed you Sam!) and Rush for Berlin. The second one actually caught me by surprise, it’s quite a fun and yet challenging game.
Shortly, I enjoyed my holiday a lot.
@It’s time to go to the A-O-E-O
A bit stupid to offer premium content for free. Anyone who cares enough about extra content will play the game long enough to get it for free. People who don’t care won’t pay. Kind of defeats the purpose of freemium games.
@Turning PS4 into a software prison
They might as well sell PS4 with a slot for a modchip. This tech won’t stop people buying PS4 but they will crack it on purchase. I don’t think SONY will go through. Simply because any of it’s competitors (i.e. XBOX or WiiU) will gain all SONY looses if they stay DRM free. This will only work if everyone does it.
@E3
Can’t wait for E3. I too think that the current gen has burned out. The gaming industry needs something fresh.
@PVP in Diablo 3
Oh wait. Diablo 3 was out?
@Walking Dead
Picked up the entire series during the Xbox 360 christmas sales. For 800 points. Sale purchase of the year. I enjoyed it. Although I did find it to be more talk less action. Very basic point and click style. But great value for money.