After four years of development, Popcap lit up Seattle Monday night with the launch of Bejeweled Twist sparing no expense to show off their new casual game. It took four years to complete but Popcap isn’t going to release a game until it’s perfect. You won’t play it until they believe it is a game their mom would love.
“Popcap builds games for people, not demographics,” says CEO David Roberts. At the launch the founders, John Vechey, Brian Fiete and Jason Kapalka talked about the casual game market while the “Gem Girls” walked around looking sexy and flashy. Roberts talked about the casual game industry and forecasts it growing to become an $8 billion market — not too shabby for USD $19.99 games.
Downloads of Bejeweled, of course, show no signs of stopping and Popcap explained that 40% of their revenue comes from the old concepts of “Diamond Mine.” Phil Spencer, Microsoft Game Studios’ General Manager, hopped on stage and explained how Microsoft saw Popcap’s vision in their Diamond Mine flash game and suggested a rename to Bejeweled, the founders hated the name but took the big companies suggestion on the change.
Since then, we’ve had many folks attempt to clone and replicate the success in Popcap’s flagship product. Complete with open bar, Gem Girls, camera flashes and glitter this game launch shows the growing casual games industry the great power and momentum of “simple” casual games.
Nothing about Bejeweled Twist is simple. The game play of Bejeweled Twist aggregates all the knowledge Popcap has acquired over the last seven years to design one blockbuster title. From classic Bejeweled to Chuzzle to Peggle, the game takes pieces of each successful title and combines the game play, sounds, graphics and modes into a product that will bring casual gaming to a new level. Bejeweled Twist is going to be the new bar to reach in the industry in terms of addictive game play and a unified casual vision.
Stay tuned for the full review as we get deep into the full features of Bejeweled Twist. Special thanks to Dale North from Destructoid for hanging out for some drinks during the after party.
@Sony patents tech to stop used games and rentals
So basically both the medium and the console will carry unique IDs. Those get sent to Sony where they get associated, then if the game gets played on a different console, with a different ID, what then? What happens to people who bought new consoles?
Digital only is not a guarantee. In case of Steam, for example, you can create an account for one game, then share the account info. And if you also create an e-mail account specifically for it, then the game/Steam account/e-mail account can be re-sold easily.
Backward compatibility is important. Heck, I still play games older than 10 years.
@PvP mode for Diablo III delayed yet again
Meh, who cares; I’m with Paul on this one.
From all the games that I saw in 2012, it’s actually World of Tanks that still stays on my radar. Too bad I have a crappy connection and I can’t play it.
Back to Diablo 3, even if I had a good connection, I wouldn’t buy it because of the DRM system. Just because I hate that kind of DRM.
@Telltale is in the very early stages of The Walking Dead Season 2
Didn’t play the first one, but during the night watches when the dog was recovering from surgery I watched some lets plays, and it looked very good. I mean people cried over it.
If the second one is just as good, then the devs and publishers will make quite some money.
Shooters being dead: dunno. Sure, you get more and more RPG games that use the first person perspective, but I wouldn’t call FPS-es dead. Not after Serious Sam 3.
@QOTW:
Man :), besides regular chores (cleaning up the place, help out with cooking for Christmas and New Years Eve meals), I got to make cakes: brownies, cheese rolls, and the New Years Eve cake … mmm, yummy …
I also got to play board games with the close family, got to play Serious Sam 3 BFE (damn, I missed you Sam!) and Rush for Berlin. The second one actually caught me by surprise, it’s quite a fun and yet challenging game.
Shortly, I enjoyed my holiday a lot.
@It’s time to go to the A-O-E-O
A bit stupid to offer premium content for free. Anyone who cares enough about extra content will play the game long enough to get it for free. People who don’t care won’t pay. Kind of defeats the purpose of freemium games.
@Turning PS4 into a software prison
They might as well sell PS4 with a slot for a modchip. This tech won’t stop people buying PS4 but they will crack it on purchase. I don’t think SONY will go through. Simply because any of it’s competitors (i.e. XBOX or WiiU) will gain all SONY looses if they stay DRM free. This will only work if everyone does it.
@E3
Can’t wait for E3. I too think that the current gen has burned out. The gaming industry needs something fresh.
@PVP in Diablo 3
Oh wait. Diablo 3 was out?
@Walking Dead
Picked up the entire series during the Xbox 360 christmas sales. For 800 points. Sale purchase of the year. I enjoyed it. Although I did find it to be more talk less action. Very basic point and click style. But great value for money.