Rumors float around the Internet questioning when Microsoft will ship a Blu-ray enabled Xbox 360 or add-on device like they did with the, now failed, HD-DVD. At CES 09 Robbie Bach, president of Microsoft’s Entertainment & Devices division, says this request is “way down the list.”
Mr. Bach had some great selling points as to why a Blu-ray player has little value in the world of Xbox 360. The primary reason, of course, being the Xbox 360 developers cannot take advantage of Blu-ray as a development platform for games. This was the price Sony, or the consumer, paid to own a PlayStation 3 since all games are printed on the media and are, in effect, Blu-ray “capable.”
We say capable because not all (any?) PlayStation 3 games currently make full use of the Blu-ray media. Many games will reprint the game on the media for optimization purposes, fill the game with international voice overs for all countries or, otherwise, stuff the media with something that will serve a useful purpose. Sony has near-future-proofed their device by giving game developers years of growth in terms of utilizing the Blu-ray capacity.
Microsoft chose to take the smaller old-style DVD format for games and media. Adding the HD-DVD didn’t add a large deal of risk because, as we saw, they can discontinue the model and not change their core gaming demographic. We still laughed a bit at them, but that was where it ended. Bach also said that it’s not really a great economic time to push a new 360 SKU on potential customers with additional cost just for Blu-ray movies playback.
They could add Blu-ray game development support as well but that would just alienate the “28 million Xboxes” they have already shipped.
“OK, let me get this straight: I’m going to add something to the product that’s going to raise the cost, which means the price goes up, consumers aren’t asking for it, and by the way, my game developers can’t use it.” (gamespot)
Of course, the first thing that came to our mind was “well, you did it for HD-DVD, how is Blu-ray different?” The key areas we can think of really come down to Blu-ray is a Sony technology and they are a direct competitor and, to top it off, HD-DVD allowed them to fight against the PS3 at the media level of the industry. They minimized the risk by making the product a secondary add-on device and, if HD-DVD had won, they’d have the winning format already under production (still not for games).
It seems Microsoft has changed their battle plans a little. They started out talking up the media aspects of the 360, using Media Center, renting movies and TV shows and had the HD-DVD as a subproduct. Today, they’re investing in Netflix for media and everything else favors the games.
Which is fine, we like games.
@Sony patents tech to stop used games and rentals
So basically both the medium and the console will carry unique IDs. Those get sent to Sony where they get associated, then if the game gets played on a different console, with a different ID, what then? What happens to people who bought new consoles?
Digital only is not a guarantee. In case of Steam, for example, you can create an account for one game, then share the account info. And if you also create an e-mail account specifically for it, then the game/Steam account/e-mail account can be re-sold easily.
Backward compatibility is important. Heck, I still play games older than 10 years.
@PvP mode for Diablo III delayed yet again
Meh, who cares; I’m with Paul on this one.
From all the games that I saw in 2012, it’s actually World of Tanks that still stays on my radar. Too bad I have a crappy connection and I can’t play it.
Back to Diablo 3, even if I had a good connection, I wouldn’t buy it because of the DRM system. Just because I hate that kind of DRM.
@Telltale is in the very early stages of The Walking Dead Season 2
Didn’t play the first one, but during the night watches when the dog was recovering from surgery I watched some lets plays, and it looked very good. I mean people cried over it.
If the second one is just as good, then the devs and publishers will make quite some money.
Shooters being dead: dunno. Sure, you get more and more RPG games that use the first person perspective, but I wouldn’t call FPS-es dead. Not after Serious Sam 3.
@QOTW:
Man :), besides regular chores (cleaning up the place, help out with cooking for Christmas and New Years Eve meals), I got to make cakes: brownies, cheese rolls, and the New Years Eve cake … mmm, yummy …
I also got to play board games with the close family, got to play Serious Sam 3 BFE (damn, I missed you Sam!) and Rush for Berlin. The second one actually caught me by surprise, it’s quite a fun and yet challenging game.
Shortly, I enjoyed my holiday a lot.
@It’s time to go to the A-O-E-O
A bit stupid to offer premium content for free. Anyone who cares enough about extra content will play the game long enough to get it for free. People who don’t care won’t pay. Kind of defeats the purpose of freemium games.
@Turning PS4 into a software prison
They might as well sell PS4 with a slot for a modchip. This tech won’t stop people buying PS4 but they will crack it on purchase. I don’t think SONY will go through. Simply because any of it’s competitors (i.e. XBOX or WiiU) will gain all SONY looses if they stay DRM free. This will only work if everyone does it.
@E3
Can’t wait for E3. I too think that the current gen has burned out. The gaming industry needs something fresh.
@PVP in Diablo 3
Oh wait. Diablo 3 was out?
@Walking Dead
Picked up the entire series during the Xbox 360 christmas sales. For 800 points. Sale purchase of the year. I enjoyed it. Although I did find it to be more talk less action. Very basic point and click style. But great value for money.