Many game studios are being dropped following a bit of an economic downturn in the United States and globally. Activision has to deal with being agile enough to survive the economic times like anyone else and has dropped a few games that had great potential.
Gamers continue to ask the question, “why?” when some of their highest potential games were dropped to the floor. Ghostbusters and BrĂźtal Legend are a couple examples of games with eager fans already salivating prior to its launch. Some of these fans are a bit ticked off that Activision named them as dropped franchise opportunities.
People ask why a company holds one “mediocre” title while getting rid of other potentially awesome ones. Don’t forget, this is a business and a good studio/publisher is going to make good business decisions without emotional attachments – those that bring emotions into play may end up with a highly valued product (to them) with no additional potential and lower revenue. This isn’t to say developers cannot be passionate about their games and their industry, they just have to build games gamers will buy and continue to fall in love with release after release.
Activision CEO Bobby Kotick is one of these business savvy individuals who knows where investors will find profits for the future, and he also know how to manage employees, with the use of software like this sample pay stub for payments and more.
“[Those games] don’t have the potential to be exploited every year on every platform with clear sequel potential and have the potential to become $100 million dollar franchises. … I think, generally, our strategy has been to focus… on the products that have those attributes and characteristics, the products that we know [that] if we release them today, we’ll be working on them 10 years from now.” (1up)
Ghostbusters is a great example of a title which could be well received and fun to play but probably wouldn’t be an exploitable franchise. The game, based on a popular movie, has limited potential for yearly releases and huge franchise success. Ghostbusters fans would probably disagree, but that’s when emotion comes into play. Think dollars and cents, not awesome fun gaming.
Oddly enough many of these business decisions from Activision, Electronic Arts and other big publishers arrive when the economy is in free fall and investors are eying your revenue potential. People make their most important and, usually, unfriendly business decisions when their company is at risk.
It’s sad to think money comes first and entertainment value comes second but we’re not the ones trying to make a profitable living in the industry. Put yourself in Kotick’s shoes as he walks into a board meeting to discuss future plans, road maps and profitability – you’d do what you have to do to keep your job, right?
This leaves Sony with some hard decisions. Restructuring can mean drastic changes that effect all their product lines. The PlayStation 3 isn’t currently a shining example of high profit margins. The console needs time to reduce its overall cost, chip sizes and bring profitability. Is it in danger?
Had to re-write the message … lesson learned: don’t rush into rebooting your computer.
I also noticed that I skipped an episode đ …
@EA gets exclusive license to publish Star Wars games, powered by Frostbite 3 engine
Yay, quick profits, here we go! Sure, it’s easier to license an IP rather then keep a studio. There is however the issue of quality: would people like “Call of X-Wings”?
Jonah, the name of the studio was Westwood. They did all C&C games up to and including Renegade. Not sure how many of the devs remained with EA though, after the studio was aquired.
@The Sims 4 officially announced by Electronic Arts
The time of CD key for EA has passed :P. This time they’ll be putting DRM first, but drop the MMO-like requirements. I expect an on-line DRM, but with much less bandwidth requirements. Think of Assasin’s Creed as opposed to Diablo III.
Don’t you dare edit the “fucking seasons”!
@Michael Biehn hints at Far Cry 3 Blood Dragon sequel
Could be a lot of wishful thinking, if you ask me.
@Spiritual successor to Eternal Darkness hitting crowdfunding on May 6
Is there a success story that involves an old IP that the publishers forgot about and crowd funding? So far everything I heard of are just projects in development, so I’m asking: was something similar to this released?
@Gearbox dismisses Aliens: Colonial Marines lawsuit as âbeyond meritlessâ
The lawsuit is meritless. Unless there’s a written document, signed by all parts involved, that the game will not contain human opponents, it won’t stick.
Yes, what they did is bad. Yes, we don’t learn the lesson. We never do. Yes, we’ll most likely still pre-order games.
@QOTW:
Hard to name a particular generation. I liked the ’90s in Romania, with their NES clones and pirated cartridges. The whole experience was new, and there were so many games to play!
I also liked the 2001-2005 period. It’s then when I turned to the PC.