Microsoft recently announced their price cuts on the Xbox 360, effective today, but what is motivating them? Microsoft’s not going to make much additional money by passing off the savings to the customer but they will, more than likely, sell a bunch of great new Xbox 360‘s to a new crowd of gamer.
Motivation? Sony.
“I’m not at a point where I can say we’re going to beat Nintendo,” says Don Mattrick, senior vice-president of Microsoft’s Interactive Entertainment Business. Indeed, Nintendo is likely to run away with the lead in the current generation of console gaming, leaving Microsoft and Sony to battle for second place. (businessweek)
Who would have thought Sony and Microsoft would be battling out this generation for second place while Nintendo breezes through with their Wii console and a handful of games with mediocre game reviews? Don’t answer that, it’s a rhetorical question. If you saw this coming and you’re not on the marketing or project planning for one of these console makers you better prep your resume!
The battle isn’t cooling, Microsoft drops their price to compete with their big competitor Sony which also brings it closer to the price tag on the Wii getting two bird with one stone. The reason Wii is winning is clearly due to its broad demographic of grandpa and grandma non-gamers along with hardcore gamers who have to collect all the consoles and younger gamers that want to fit the trend.
Microsoft’s clearly shooting for second place by installing more units into the consumers home as possible. They’ve got a great library of first person shooter titles, a few RPG’s and RTS titles and the typical contraversial titles like GTA and Saints Row with more hot blockbusters (read: Gears of War 2) arriving soon.
I see this as a great opportunity for casual game developers to get into the Xbox Live Arcade market and start making themselves (and Microsoft) some money off the new gamers that will buy their first Xbox 360 for $199 and up. Microsoft’s getting closer to the low-budget gamer crowd with their price cuts so it would be great if they can take advantage of that market with lower cost titles as well.
If you’re a game developer looking for console stick time and you want to grab the attention of a large pool of gamers, the Xbox 360 isn’t a bad start!
While Microsoft isn’t aiming at Nintendo just yet, there is no doubt Nintendo will be in their sights if they can smoke the pants off Sony in the near future (by this holiday).
Jonah,
I have to say I am a bit offended at your blanket statement about The Sims fans all being a bunch of 14 year old girl Bieber fans. I’ll have you know we are 30 something old bieber fans, j/k. There really are a wide age range of Sims fans. While the game as Paul said was made to be easier and accessible to a broader range of fans doesn’t mean the game is simple. People have made Machinama’s, Legacy families, build challenges, etc. Proof is also in some sites catering to the more Adult things you can do with the Sims, I won’t list the sites to keep this clean but Google around and I’m sure you’ll find what I mean.
I’d like to answer both this week’s question and last weeks since they both interest me:
This Weeks: I was going to first say Facebook Games but they seem to be dying nicely on their own. Instead I wouldn’t mind to see all FPS games die in a fire, I wouldn’t miss any of them. The last one I really played was Doom I. After that they all pretty much seem the same and very boring. Listening to you guys talk about Halo and MasterChef I couldn’t see what was the appeal about the game or MC as a Iconic character. When I play a game I want to be Indiana Jones or Bond, I don’t want to be me in the game.
Last Week’s: For me the golden age would be like Paul’s with the SNES and it’s plethora of RPG games. Jordan is in for a real treat playing CT for the first time, I wish I could do that as well. The SNES was a time when I felt that I belonged to the gaming community. I loved CT, FF4 and FF6 games. After release of N64 I felt like FPS was taking over and becoming the game genre to make. Adventure seemed to die after that era. I later felt solace with the PS1 and DS games for my adventure and RPG needs.
To sum up I feel like FPS has displaced me as market for games because I am too old and slow to “get” FPS games and Adventure/RPG doesn’t make enough money by comparison.
Re: Blizzard not rolling back Diablo III game data.
I like that they have chosen not to punish everyone who didn’t use the exploit. It makes me think that Blizzard actually cares about its customers.
Re: Obsidian desires to make Star Wars Rpg.
The question is will they be allowed to and can they afford the price that EA will probably charge for the rights to make it?
Hey guys,
I missed last week’s QOTW so maybe I’ll give my answer as Alphasard did.
Golden era of games: It’s so hard to choose. I’ve been playing games on and off for the most part of my life. I played a lot of Atari, C64, then (S)NES but I think I became aware of what I was really playing and I started actively looking for particular games in the late 90’s, earliy 2000’s. I already mentioned my love of adventure games and that’s when I found Broken Sword, the Monkey Island series, Jack Orlando, Syberia, etc. I also loved Heroes of Might and Magic III and I played a lot of NFS: Hot Pursuit. Somewhere around 2002 I stopped upgrading my PC and I didn’t really play any new stuff… Until I bought a PS3 3 years ago and I can play all the new releases without having to worry about hardware which is great. This is my gaming renaissance, so to speak.
Genre I’m burnt out on: I would have to say sports games. I’m an NHL fan and I played the EA Sports games since 1998. I bought NHL11 for my PS3, I played a while but I found many better games to play. I think I haven’t played a single game in over a year. I enjoyed FIFA and NBA games back in the day as well but I’m not drawn to them anymore.
Question from the reader: Do you think that the E3 this year is going to be a big event? Could it be too damn big with the new generation consoles playing a huge part in it? (Sorry Jonah, couldn’t resist 😉 )