Activision has decided to take Guitar Hero to the next level: Action Figures. This is a great move for the company, striking the iron while it’s hot! The Guitar Hero and Rock Band franchises are growing in intensity while big blockbuster titles like GTA IV are waning in sales and profit.
Pretty soon you and your children can purchase action figures in the liking of Guitar Hero, would you consider this or is it just a gimmick?
McFARLANE TOYS ANNOUNCES PARTNERSHIP WITH ACTIVISION
TO PRODUCE GUITAR HERO(tm) ACTION FIGURES
TEMPE, Ariz. ~ McFarlane Toys announces a partnership with Activision, Inc. (Nasdaq: ATVI) to produce action figures from the hit video game franchise, Guitar Hero®. The first line is expected to hit store shelves this fall.
The hugely popular Guitar Hero franchise delivers the ultimate guitar-bending experience and enabling aspiring axe-shredders everywhere the chance to Unleash Their Inner Rock Star. Featuring a wide variety of music spanning five decades, the franchise is highlighted by countless original recordings from many of the most beloved artists of all time.
Represented in the first line of action figures are four of the Guitar Hero game’s most popular characters:
JOHNNY NAPALM
AXEL STEEL
LARS ÜMLAUT
GOD OF ROCK
“We have very recently begun creating toys based on video games,” says McFarlane Toys CEO Todd McFarlane. “With Activision, we get to work on arguably one of the biggest video game franchises out there, and capitalize on the wide-ranging demographic that encompasses this game.”
Each figure has 15-18 moving parts. Additionally, a unique guitar is included with each character that is removable and interchangeable with the other figures. Each figure also comes with a sculpted Guitar Hero logo base.
McFarlane Toys’ 6-inch action figures retail for $10-$15.
Visit www.SPAWN.com for updates and the all the latest and to-the-minute news.
About McFarlane Toys
Grammy-and Emmy-winning producer/director Todd McFarlane, creator of Spawn and the founder of SPAWN.com, is the force behind McFarlane Toys, one of America’s top action figure manufacturers. With an eclectic array of movie, TV and music licensing tie-ins – as well as the officially licensed teams of the NFL, NBA, MLB and NHL, McFarlane Toys has become a leader and redefined the standards within the action figure industry. For complete information on this pop-culture powerhouse, visit SPAWN.com.
About Activision, Inc.
Headquartered in Santa Monica, California, Activision, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products. Founded in 1979, Activision posted net revenues of $2.9 billion for the fiscal year ended March 31, 2008.
Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, the Netherlands, Australia, Japan and South Korea. More information about Activision and its products can be found on the company’s website, www.activision.com.
@PS4 did have always on DRM, camera, but Sony changed it at E3
😀 If this is true, then damn it, the customer still has some power. I guess not being the first to present the product is not entirely bad.
@ Xbox One’s capabilities
It’s easy to mess up specs. I mean the sales guy don’t know tech mumbo jumbo. So yeah …
Now, I’d go and say that even at the initial estimated bandwidth the difference should not be that big.
Read – write simultaneously? That’s a pretty good thing. In theory that can double the effectiveness of the hardware (at least in some instances), as opposed when having to do them sequentially.
Still … PS4 looks a bit more attractive. Dunno why, maybe because of the initial fiasco of the XBox one.
Now, on compatibility: wasn’t supposed Win 8 to play also XBox 360 games? Does this mean that XBOne will play 360 games?
@Xbox One getting Unity support to aid indie developers
Hmm … interesting. Still, XBLA was not all sunshine and rainbows:
http://www.xblafans.com/jon-blow-and-team-meat-done-with-xbox-64672.html
So what gives? Ok, the link above is from March, but still. If this isn’t confusing, I don’t know what is. Team Meat? Your reply on this recent development?
@Star Citizen asset cost for ships “anywhere from $35,000 to $150,000”
Holly f*ckin’ shit! No, just … no. Jonah has a very good point, it could be that those polygons won’t be visible at lower settings.
Further more, I think that in the heat of the action, you probably won’t notice the extra details anyway.
Hey! I missed last week’s episode so let’s get going now!
First of all, Insomniac did not develop Infamous. It was Sucker Punch and they’re also doing Infamous: Second Son now. They’re still with Sony.
@PS4 DRM – This is highly doubtful to me. Am I supposed to believe that a multi-billion dollar company changes their policy and the entire E3 presentation within a couple of hours because of what the competitor did? No way. Jack Tretton of Sony was a guest on Up At Noon on IGN this week and that’s basically what he said. That the presentation we saw at E3 was what it was always supposed to be. There were no changes made after Microsoft’s conference. The game sharing Youtube video, that’s a different story 😉
@XBone capabilities – that’s a funny mistake to made but still might have happened. I don’t think all the technical stuff really matters to an ordinary customer. I still believe that the price and the unfavorable media coverage that Microsoft got after E3 will be the deciding factor. Those people who show more interest, like you and me, already decided which console they will go with. I’m not starting my Xbox adventure with this one.
@XBone running Win8 apps – I wonder how long this will hold up. I can see people developing apps that somehow hack the console the way people accessed the OS on PS3 in the early days. The more closed the system is, the safer it is. That’s why I’m not a huge fan of all the social interaction that the new generation brings. We’ll see how this develops.
@QWOP – Jonah! Play QWOP now! This game is what hell is all about. This could be an instrument of torture – “if you don’t run at least 10 meters you’re not getting your food!”. Parenting tip #436
@E3 impressions – I’ve been going through the list of games and it’s really hard to choose. I’m going to focus on Sony games, since that’s the console I’m going for. Can I still say The Last of Us? 🙂 Technically, it was release AFTER E3 so it should count. I love this game and I’m afraid to read Jordan’s review… You OBVIOUSLY don’t get it 😛
If I have to choose something in the future, I’m still very intrigued by Beyond: Two Souls. They showed some new stuff about this game and now I have no idea how it will pan out. I’m a little worried that Mr. Cage & co. want to do too much with this title. I loved Heavy Rain and I want to go back to this game some day and if the storytelling is as good in Beyond, it will be amazing.
Most intriguing next-gen game? I think I’ll go for Infamous: Second Son. I really enjoyed the first two games, I platinumed both of them and it’s going to be interesting do see what they do with the franchise post-Cole.
And also, in case you missed it, Jordan especially, since he has a Vita, Dead Nation is coming to the handheld! The game was an amazing PSN title. Sure, it’s another zombie apocalypse game, but it was so much fun. It had a co-op mode and you could go through the whole game in 2-3 hours if you made a speed run. I recommend it wholeheartedly.
Now I’m wondering whether I should cash in my Bioshock Infinite contest victory to get a T-shirt or should I wait for some next-gen games since they will be region-free… 😉