Rumors float around the Internet questioning when Microsoft will ship a Blu-ray enabled Xbox 360 or add-on device like they did with the, now failed, HD-DVD. At CES 09 Robbie Bach, president of Microsoft’s Entertainment & Devices division, says this request is “way down the list.”
Mr. Bach had some great selling points as to why a Blu-ray player has little value in the world of Xbox 360. The primary reason, of course, being the Xbox 360 developers cannot take advantage of Blu-ray as a development platform for games. This was the price Sony, or the consumer, paid to own a PlayStation 3 since all games are printed on the media and are, in effect, Blu-ray “capable.”
We say capable because not all (any?) PlayStation 3 games currently make full use of the Blu-ray media. Many games will reprint the game on the media for optimization purposes, fill the game with international voice overs for all countries or, otherwise, stuff the media with something that will serve a useful purpose. Sony has near-future-proofed their device by giving game developers years of growth in terms of utilizing the Blu-ray capacity.
Microsoft chose to take the smaller old-style DVD format for games and media. Adding the HD-DVD didn’t add a large deal of risk because, as we saw, they can discontinue the model and not change their core gaming demographic. We still laughed a bit at them, but that was where it ended. Bach also said that it’s not really a great economic time to push a new 360 SKU on potential customers with additional cost just for Blu-ray movies playback.
They could add Blu-ray game development support as well but that would just alienate the “28 million Xboxes” they have already shipped.
“OK, let me get this straight: I’m going to add something to the product that’s going to raise the cost, which means the price goes up, consumers aren’t asking for it, and by the way, my game developers can’t use it.” (gamespot)
Of course, the first thing that came to our mind was “well, you did it for HD-DVD, how is Blu-ray different?” The key areas we can think of really come down to Blu-ray is a Sony technology and they are a direct competitor and, to top it off, HD-DVD allowed them to fight against the PS3 at the media level of the industry. They minimized the risk by making the product a secondary add-on device and, if HD-DVD had won, they’d have the winning format already under production (still not for games).
It seems Microsoft has changed their battle plans a little. They started out talking up the media aspects of the 360, using Media Center, renting movies and TV shows and had the HD-DVD as a subproduct. Today, they’re investing in Netflix for media and everything else favors the games.
Which is fine, we like games.
7-11 getting into the 
I like to think of myself as a provider of counterbalance between Jonah’s XBox bias (yes, it’s there 🙂 ) and Jordan’s pessimism as far as it comes to Sony products. Look here and tell me again that there are no Vita games, I dare ya! 🙂 https://en.wikipedia.org/wiki/List_of_PlayStation_Vita_games
Sure, it is very possible that there will be few Vita-only games when PS4 comes out but we don’t know it for sure now and there really are games to play on the system now and there have been a steady flow of titles since it came out. There hasn’t been a moment when I didn’t have anything interesting to do with the system. Maybe I’m the perfect target for it but I really believe that when people get their hands on a Vita they see that it’s a great platform.
@Diablo III – yaaawn. They’re gonna milk it till the cows come home, pardon the pun. Diablo never got me excited, I find it too repetitive and ultimately boring. Putting tens or hundreds of hours into it, hoping some amazing piece of loot pops up. No, that’s not for me. I enjoyed Borderlands much more because of it’s FPP nature although the basic idea is very similar. The humor and graphical style helped too. In short, I won’t be getting Diablo III on any of the platforms.
@LoL
@LoL – I was a semi-professional bridge player so I know a thing or two about unconventional sports 🙂 I don’t mind it becoming a professional sport although it may seem a bit silly. However, if prize money in the range of $1 000 000 is at stake, I see what the fuss is about. Let them at it. I don’t really know how the labor and tax regulations play into this but if it makes it easier for people to compete it’s even better.
As far as the game itself goes, I tried playing the LOTR MOBA but I didn’t like the gameplay one and that’s how my adventure with the genre ended. Don’t really care (see Diablo III comments).
@Sony appeal – It’s probably better to pay and let the stink finally disappear. It is strange it took them so long but better late than never. Hopefully, this doesn’t happen again and if it does, they handle it better next time.
@MS family sharing – this is a great feature if it really works the way you described it. You buy one game and can share it between 10 accounts? Fantastic. It makes my wonder why Playstation now allows only two accounts to share a downloadable title and it used to be 5. Didn’t the publishers push Sony to decrease the limit because it resulted in less copies being sold? Did MS confirm that it applies to all games? Maybe it’s just 1st part downloadable titles?
@Police Quest – I mentioned already that I love adventure games. However, I was a little too late for the Sierra title and only played some Leisure Suit Larry. By the time I discovered the Quest series, the graphics scared me away from them and I don’t think it makes sense to go back and play them now.
@QOTW – There’s no other answer than Fallout! Is it a cop-out if I pick the whole series? I got the first Fallout for free with a video game magazine a long time ago. At first, I had no idea how to play it but once I figured it out it consumed me completely. I beat the first two games several times, several ways. I got Platinum trophies with F3 and New Vegas and I wasn’t bored for one minute. Amazing stories, fantastic character system. Perfection.
I loved your gaming flashback to an old classic Sierra game. I played almost all of the various Quest games. They are a sorely missed company and am glad that some of them have gone to kickstarter to make their adventure games again.
I will also be one of those that doesn’t buy a launch console I’m sticking with PC gaming.
Yay at Jordan mentioning Suikoden! I loved this series with its epic world story telling. Also Sazh from Ff13 is not the only game character to sport a bird in his hair. There is also Faylon from suikoden 5 who had one as well.
http://www.suikosource.com/chars/list/imageviewnojs.php?img=f/faylon01.png&char_id=617
I don’t know why either of these characters has a bird in his hair. A google search brings up Nicholas cage with a bird hair too. It just seems like one of those strange random things and how appropriate to have ended the last show with White Rabbit to get to thinkin about why such strangeness exists.
Qotw- even though I love Suikoden series I have to say my all time favorite is Baldurs Gate series. I loved having a group of characters I got to know. I also loved the iosometeric view I agreed with the computerized minis reference.
Oh an Shadowrun was on Snes and Genesis. I remember playing the heck out of it on Snes and can’t wait to play the new version.