Microsoft recently announced their price cuts on the Xbox 360, effective today, but what is motivating them? Microsoft’s not going to make much additional money by passing off the savings to the customer but they will, more than likely, sell a bunch of great new Xbox 360‘s to a new crowd of gamer.
Motivation? Sony.
“I’m not at a point where I can say we’re going to beat Nintendo,” says Don Mattrick, senior vice-president of Microsoft’s Interactive Entertainment Business. Indeed, Nintendo is likely to run away with the lead in the current generation of console gaming, leaving Microsoft and Sony to battle for second place. (businessweek)
Who would have thought Sony and Microsoft would be battling out this generation for second place while Nintendo breezes through with their Wii console and a handful of games with mediocre game reviews? Don’t answer that, it’s a rhetorical question. If you saw this coming and you’re not on the marketing or project planning for one of these console makers you better prep your resume!
The battle isn’t cooling, Microsoft drops their price to compete with their big competitor Sony which also brings it closer to the price tag on the Wii getting two bird with one stone. The reason Wii is winning is clearly due to its broad demographic of grandpa and grandma non-gamers along with hardcore gamers who have to collect all the consoles and younger gamers that want to fit the trend.
Microsoft’s clearly shooting for second place by installing more units into the consumers home as possible. They’ve got a great library of first person shooter titles, a few RPG’s and RTS titles and the typical contraversial titles like GTA and Saints Row with more hot blockbusters (read: Gears of War 2) arriving soon.
I see this as a great opportunity for casual game developers to get into the Xbox Live Arcade market and start making themselves (and Microsoft) some money off the new gamers that will buy their first Xbox 360 for $199 and up. Microsoft’s getting closer to the low-budget gamer crowd with their price cuts so it would be great if they can take advantage of that market with lower cost titles as well.
If you’re a game developer looking for console stick time and you want to grab the attention of a large pool of gamers, the Xbox 360 isn’t a bad start!
While Microsoft isn’t aiming at Nintendo just yet, there is no doubt Nintendo will be in their sights if they can smoke the pants off Sony in the near future (by this holiday).
Square Enix, like many developers today, look to combine their efforts with like-minded individuals making video games for our industry. Recently they put out a bid to pickup Tecmo and expand their development archive to new heights by jumping into a few more genre’s without starting at the ground floor.
Great show guys!
@Final Fantasy: This was one of my favorite series growing up I started with the very first game when it came out! So imagine having spent hours playing that first game, then when FFIV(2 in USA) came out it looked like leaps and bounds in improvement. To me FF6 was an improvement in graphics, story and characters over FF4. Hearing Paul having trouble differentiating between 4 and 6 got me thinking that the characters may have been a bit bland in comparison. As there is no other “green summoner girl” besides Rydia and no other Dragon Knight other than Kain. I haven’t played those games in years and I still remember their names. The characters in FF6 were very different than in FF4. Also bad Paul getting my hopes up that I had perhaps missed a sequel to FF6 when he had been thinking of FF4 sequel.
@Backwards compatibility: The problem for me is that the old hardware breaks down and they stop making the older systems so it’s not as easy or cheap to get a hold of. I looked on Ebay for fully backwards compatible PS3 and most were very expensive AND had “Yellow light of death”.
@Kinect: If they want me to buy a next gen system they SHOULD make a Star Wars Lightsaber or some sword dueling game. There was a Red Katana or something for Wii but that was a FPS with a few sword fights peppered in there. If either the Xbox or PS4 came out with a sword fighting game, especially one I could play with friends I would buy it in a heart beat. Obviously they don’t want me as customer.
QorW: I think Animal Crossing: New Leaf counts right? I’m having fun playing this with my wife and daughter we go on the island tours. I am like Jordan though I don’t play many portable games I’m mostly a PC guy.
Oh and sorry for spelling errors in last weeks comments. I think I had a dyslexic moment myself and I always think Indy when I see Indie. It’s hard not to when he was a childhood hero of mine.
I forgot to mention I loved hearing the Clue reference to Mrs White’s bit. That’s one of my all time favorite movies.
I never understood being a Final Fantasy person VS a Phantasy Star person, can’t one enjoy both series? I particularly enjoyed Phantasy Star 3 with it’s Family generational story, I don’t think there is any other game that has you going down the line of a family tree while trying to save the world. I thought it was a pretty great concept that I would love to see more of.