After four years of development, Popcap lit up Seattle Monday night with the launch of Bejeweled Twist sparing no expense to show off their new casual game. It took four years to complete but Popcap isn’t going to release a game until it’s perfect. You won’t play it until they believe it is a game their mom would love.
“Popcap builds games for people, not demographics,” says CEO David Roberts. At the launch the founders, John Vechey, Brian Fiete and Jason Kapalka talked about the casual game market while the “Gem Girls” walked around looking sexy and flashy. Roberts talked about the casual game industry and forecasts it growing to become an $8 billion market — not too shabby for USD $19.99 games.
Downloads of Bejeweled, of course, show no signs of stopping and Popcap explained that 40% of their revenue comes from the old concepts of “Diamond Mine.” Phil Spencer, Microsoft Game Studios’ General Manager, hopped on stage and explained how Microsoft saw Popcap’s vision in their Diamond Mine flash game and suggested a rename to Bejeweled, the founders hated the name but took the big companies suggestion on the change.
Since then, we’ve had many folks attempt to clone and replicate the success in Popcap’s flagship product. Complete with open bar, Gem Girls, camera flashes and glitter this game launch shows the growing casual games industry the great power and momentum of “simple” casual games.
Nothing about Bejeweled Twist is simple. The game play of Bejeweled Twist aggregates all the knowledge Popcap has acquired over the last seven years to design one blockbuster title. From classic Bejeweled to Chuzzle to Peggle, the game takes pieces of each successful title and combines the game play, sounds, graphics and modes into a product that will bring casual gaming to a new level. Bejeweled Twist is going to be the new bar to reach in the industry in terms of addictive game play and a unified casual vision.
Stay tuned for the full review as we get deep into the full features of Bejeweled Twist. Special thanks to Dale North from Destructoid for hanging out for some drinks during the after party.
Great show guys!
@Final Fantasy: This was one of my favorite series growing up I started with the very first game when it came out! So imagine having spent hours playing that first game, then when FFIV(2 in USA) came out it looked like leaps and bounds in improvement. To me FF6 was an improvement in graphics, story and characters over FF4. Hearing Paul having trouble differentiating between 4 and 6 got me thinking that the characters may have been a bit bland in comparison. As there is no other “green summoner girl” besides Rydia and no other Dragon Knight other than Kain. I haven’t played those games in years and I still remember their names. The characters in FF6 were very different than in FF4. Also bad Paul getting my hopes up that I had perhaps missed a sequel to FF6 when he had been thinking of FF4 sequel.
@Backwards compatibility: The problem for me is that the old hardware breaks down and they stop making the older systems so it’s not as easy or cheap to get a hold of. I looked on Ebay for fully backwards compatible PS3 and most were very expensive AND had “Yellow light of death”.
@Kinect: If they want me to buy a next gen system they SHOULD make a Star Wars Lightsaber or some sword dueling game. There was a Red Katana or something for Wii but that was a FPS with a few sword fights peppered in there. If either the Xbox or PS4 came out with a sword fighting game, especially one I could play with friends I would buy it in a heart beat. Obviously they don’t want me as customer.
QorW: I think Animal Crossing: New Leaf counts right? I’m having fun playing this with my wife and daughter we go on the island tours. I am like Jordan though I don’t play many portable games I’m mostly a PC guy.
Oh and sorry for spelling errors in last weeks comments. I think I had a dyslexic moment myself and I always think Indy when I see Indie. It’s hard not to when he was a childhood hero of mine.
I forgot to mention I loved hearing the Clue reference to Mrs White’s bit. That’s one of my all time favorite movies.
I never understood being a Final Fantasy person VS a Phantasy Star person, can’t one enjoy both series? I particularly enjoyed Phantasy Star 3 with it’s Family generational story, I don’t think there is any other game that has you going down the line of a family tree while trying to save the world. I thought it was a pretty great concept that I would love to see more of.