When we invest in a new video game we want to feel satisfied by the content supplied in the game, we want to know we’re getting our moneys worth in the investment. Publishers, on the other hand, want us to keep our old games so they stay out of the used market. A publisher does not make a dime on used game sales. Their primary weapon to stop game sales? Downloadable Content (DLC).
1. Publishers Spend Lots on Marketing
A great example being GTA IV, hardcore gamers have a short attention span and live on hype more than physical games. Today, games live in press releases, demos, cinematic and live gameplay footage at conferences and on the web. Then, a game hits the shelves and sells millions of copies for a week or two before it’s forgotten. Publishers have marketed their game well, spent thousands on conference booths, streaming video bandwidth and rushing game demos through development and testing cycles early to get eyes on their titles.
Let’s face it, gamers that scrambled to buy Grant Theft Auto IV have moved onto the next big title or have decided to go outside for some fresh air (probably the former). Hardcore gamers consumes games like candy, sells them off for store credit and works towards their next purchase.
2. Publishers Want Loyalty
DLC breaths new life into old games, making them remain valuable for months after the hype and excitement has died. We’re now spending USD $60.00 for some of these new “current generation” game titles for a few days or weeks of excitement. Free downloadable content brings new reasons to play our “old stale” games and allows us to feel comfortable about our 60 bucks spent on a title.
Rainbow Six Vegas 2 is receiving a new “Fan Pack” for gamers to re-energize themselves about the “old” sequel to Rainbox Six Vegas. A game released in March is considered old by gamers, probably rarely played on Xbox Live anymore and needs something to keep the fans interested. This helps build loyalty to your product so the next franchise title which is released has a better chance of being purchased by your fan base because they can look forward to additional free content in the future.
3. Publishers Hate Used Games
Publishers are helping stick those games in the hands of the gamers for a longer period of time by supplying free add-on packs. Why would you re-sell your precious title back to the store when you could hold it and wait for potential DLC?
Publishers receive no revenue from the resale of a video game so it’s in their best interest to keep it out of the used markets. If there is a chance your beloved game will receive new features, at no cost to you, wouldn’t you hold off from selling it to see what’s coming?
Once a gamer has sold their title to a retail chain for pennies they’re unlikely to re-buy the title with the typical 80% markup when DLC arrives. They may opt to borrow a friends copy or rent the title rather than re-purchase it; neither fair well for the publisher in terms of revenue.
Games are expensive. Consumers must be wise to the best value in their video game titles and publishers want you to choose them for your gaming entertainment. Competition is high, profit margins are low and the market is all about sales volume. Publishers want repeat customers, people who feel their games are valuable before and after the purchase and are willing to share their loyalties with others.
Do you collect old console games, or do you sell them off to game stores and/or eBay? Would you consider holding off a sale if there was a great chance of new downloadable content?
First I’d like to offer sincere condolences on the passing of Andrew, that was very sad to hear, just proof that life is very short.
@LoL; I read this story as well before it was on here and I couldn’t fathom why or how any LGBT would have any kind of advantage. More over how anyone would know or why they would even care? The whole story is completely baffling.
As for any slight advantage due to genders, there was a Mythbusters episode where they tested gender biases; like “throwing like a girl”. First they had untrained kids pitch balls, they had a pattern of boys throwing harder/faster and girls being more accurate. Then when they brought in the professional players they found the differences very negligible. With training and practice any weakness or disadvantage can be overcome.
@Nintendo lower prices: Yes please, I’m all for cheaper games. Also being able to get the back log on DS that was on Wii!
@EA games too hard to learn: I agree Jonah read the manual, read forums, wiki guides, etc. There’s a ton of resources, I have several GoG and Steam games that actually do have their manuals. As for EA games I have never found them hard to learn, their games seemed to have been focusing on being as streamlined as possible.
I also find it very odd if as Jonah says that Grim Fandango isn’t that much different, aside from the sound cues, that it doesn’t work for Paul. There has got to be a way to get that game to work.
@QotW: The list is so long I’ll start with a yes there are games I get emotional with. When ever I hear the sad songs from Final Fantasy 4, 6, or 7; the music of Suikoden I and II. They bring back so many fond memories.
My condolences to family and friends of Andrew Yoon. It is a terrible misfortune to die so young. Especially following completion of a project. He sounded like a real fun guy.
@Too much kohones
I will now clean my eyes and read that again. Nope. It’s still there. What part of human logic created that idea. It’s f**king LoL, not Olympics. If they are so afraid of superior mouse clicking ability, they should also ban Michael J Fox (Parkinson’s). To be honest I was always against e-sports. We are starting to forget that video games are primarily a source of fun, not funding. But some people take it too seriously, resulting in those exiting propositions. If we could instead concentrate on banning antisocial twats from the gaming industry that would be better. Oh no wait. Then there would be no one to run the tournaments…
@Ninendo’s peasant strategy
As much as I love Nintendo games, I hate paying for them. As opposed to Xbox/PS titles which gradually fall in price, good Nintendo games stay at release price for years in UK. I am yet to find a copy of Lego City Undercover that won’t bankrupt me. However, when they re-released the Metroid Prime Trilogy for cheap, I snapped it up without a second thought. I would gladly pay for cheaper Nintendo software.
@QOTW
Mirror’s Edge Still Alive ending. Beautiful.