After four years of development, Popcap lit up Seattle Monday night with the launch of Bejeweled Twist sparing no expense to show off their new casual game. It took four years to complete but Popcap isn’t going to release a game until it’s perfect. You won’t play it until they believe it is a game their mom would love.
“Popcap builds games for people, not demographics,” says CEO David Roberts. At the launch the founders, John Vechey, Brian Fiete and Jason Kapalka talked about the casual game market while the “Gem Girls” walked around looking sexy and flashy. Roberts talked about the casual game industry and forecasts it growing to become an $8 billion market — not too shabby for USD $19.99 games.
Downloads of Bejeweled, of course, show no signs of stopping and Popcap explained that 40% of their revenue comes from the old concepts of “Diamond Mine.” Phil Spencer, Microsoft Game Studios’ General Manager, hopped on stage and explained how Microsoft saw Popcap’s vision in their Diamond Mine flash game and suggested a rename to Bejeweled, the founders hated the name but took the big companies suggestion on the change.
Since then, we’ve had many folks attempt to clone and replicate the success in Popcap’s flagship product. Complete with open bar, Gem Girls, camera flashes and glitter this game launch shows the growing casual games industry the great power and momentum of “simple” casual games.
Nothing about Bejeweled Twist is simple. The game play of Bejeweled Twist aggregates all the knowledge Popcap has acquired over the last seven years to design one blockbuster title. From classic Bejeweled to Chuzzle to Peggle, the game takes pieces of each successful title and combines the game play, sounds, graphics and modes into a product that will bring casual gaming to a new level. Bejeweled Twist is going to be the new bar to reach in the industry in terms of addictive game play and a unified casual vision.
Stay tuned for the full review as we get deep into the full features of Bejeweled Twist. Special thanks to Dale North from Destructoid for hanging out for some drinks during the after party.
It seems Miyamoto let it slide that there will be a Pikmin game arriving in the future, for which systems? Probably the Wii if we had to guess, but it wouldn’t be surpising to see it on both their hit product lines.
Excellent episode guys!
@UK threatens to report parents for kids playing 18 rated games: I think Paul got side tracked with other points because this story had nothing to do with Religious zealots, home schooling or bringing games to school.
I don’t know why kids wouldn’t be allowed to talk about the games in school, I certainly did when I was in elementary. I agree with Jonah on this if you know what your kids are playing and watching and not just using them as babysitters it’s fine. I know every game my daughter plays and tv show she watches, yes I let her play Skyrim which apparently has a 15 and an 18 rating from UK. I know that game and what is in it, I feel she can handle it
@Zelda and Nintendo: I would love if Nintendo would package a game with their system again. It’s been too long since they’ve done that.
@Swatting is a terrible thing that needs to stop, so yes try the kid as an adult, they need to learn that there are consequences for this type of behavior.
@QotW: I am so glad you guys enjoyed the question, and also glad that you mentioned Abandonware. I think that is going to be part of the solution there, if companies that no longer wish to hold on to the legal rights for games that aren’t earning them money than it can be given over to those that will upkeep a emulator for it, there are XP emulators for example which I think is another part to keeping some games around for the next generation to play.