Many game studios are being dropped following a bit of an economic downturn in the United States and globally. Activision has to deal with being agile enough to survive the economic times like anyone else and has dropped a few games that had great potential.
Gamers continue to ask the question, “why?” when some of their highest potential games were dropped to the floor. Ghostbusters and Brütal Legend are a couple examples of games with eager fans already salivating prior to its launch. Some of these fans are a bit ticked off that Activision named them as dropped franchise opportunities.
People ask why a company holds one “mediocre” title while getting rid of other potentially awesome ones. Don’t forget, this is a business and a good studio/publisher is going to make good business decisions without emotional attachments – those that bring emotions into play may end up with a highly valued product (to them) with no additional potential and lower revenue. This isn’t to say developers cannot be passionate about their games and their industry, they just have to build games gamers will buy and continue to fall in love with release after release.
Activision CEO Bobby Kotick is one of these business savvy individuals who knows where investors will find profits for the future, and he also know how to manage employees, with the use of software like this sample pay stub for payments and more.
“[Those games] don’t have the potential to be exploited every year on every platform with clear sequel potential and have the potential to become $100 million dollar franchises. … I think, generally, our strategy has been to focus… on the products that have those attributes and characteristics, the products that we know [that] if we release them today, we’ll be working on them 10 years from now.” (1up)
Ghostbusters is a great example of a title which could be well received and fun to play but probably wouldn’t be an exploitable franchise. The game, based on a popular movie, has limited potential for yearly releases and huge franchise success. Ghostbusters fans would probably disagree, but that’s when emotion comes into play. Think dollars and cents, not awesome fun gaming.
Oddly enough many of these business decisions from Activision, Electronic Arts and other big publishers arrive when the economy is in free fall and investors are eying your revenue potential. People make their most important and, usually, unfriendly business decisions when their company is at risk.
It’s sad to think money comes first and entertainment value comes second but we’re not the ones trying to make a profitable living in the industry. Put yourself in Kotick’s shoes as he walks into a board meeting to discuss future plans, road maps and profitability – you’d do what you have to do to keep your job, right?
Voice Actor ‘Michael Hollick’ won’t be the focus of
Excellent episode guys!
@UK threatens to report parents for kids playing 18 rated games: I think Paul got side tracked with other points because this story had nothing to do with Religious zealots, home schooling or bringing games to school.
I don’t know why kids wouldn’t be allowed to talk about the games in school, I certainly did when I was in elementary. I agree with Jonah on this if you know what your kids are playing and watching and not just using them as babysitters it’s fine. I know every game my daughter plays and tv show she watches, yes I let her play Skyrim which apparently has a 15 and an 18 rating from UK. I know that game and what is in it, I feel she can handle it
@Zelda and Nintendo: I would love if Nintendo would package a game with their system again. It’s been too long since they’ve done that.
@Swatting is a terrible thing that needs to stop, so yes try the kid as an adult, they need to learn that there are consequences for this type of behavior.
@QotW: I am so glad you guys enjoyed the question, and also glad that you mentioned Abandonware. I think that is going to be part of the solution there, if companies that no longer wish to hold on to the legal rights for games that aren’t earning them money than it can be given over to those that will upkeep a emulator for it, there are XP emulators for example which I think is another part to keeping some games around for the next generation to play.