Microsoft recently announced their price cuts on the Xbox 360, effective today, but what is motivating them? Microsoft’s not going to make much additional money by passing off the savings to the customer but they will, more than likely, sell a bunch of great new Xbox 360‘s to a new crowd of gamer.
Motivation? Sony.
“I’m not at a point where I can say we’re going to beat Nintendo,” says Don Mattrick, senior vice-president of Microsoft’s Interactive Entertainment Business. Indeed, Nintendo is likely to run away with the lead in the current generation of console gaming, leaving Microsoft and Sony to battle for second place. (businessweek)
Who would have thought Sony and Microsoft would be battling out this generation for second place while Nintendo breezes through with their Wii console and a handful of games with mediocre game reviews? Don’t answer that, it’s a rhetorical question. If you saw this coming and you’re not on the marketing or project planning for one of these console makers you better prep your resume!
The battle isn’t cooling, Microsoft drops their price to compete with their big competitor Sony which also brings it closer to the price tag on the Wii getting two bird with one stone. The reason Wii is winning is clearly due to its broad demographic of grandpa and grandma non-gamers along with hardcore gamers who have to collect all the consoles and younger gamers that want to fit the trend.
Microsoft’s clearly shooting for second place by installing more units into the consumers home as possible. They’ve got a great library of first person shooter titles, a few RPG’s and RTS titles and the typical contraversial titles like GTA and Saints Row with more hot blockbusters (read: Gears of War 2) arriving soon.
I see this as a great opportunity for casual game developers to get into the Xbox Live Arcade market and start making themselves (and Microsoft) some money off the new gamers that will buy their first Xbox 360 for $199 and up. Microsoft’s getting closer to the low-budget gamer crowd with their price cuts so it would be great if they can take advantage of that market with lower cost titles as well.
If you’re a game developer looking for console stick time and you want to grab the attention of a large pool of gamers, the Xbox 360 isn’t a bad start!
While Microsoft isn’t aiming at Nintendo just yet, there is no doubt Nintendo will be in their sights if they can smoke the pants off Sony in the near future (by this holiday).
@Kinect: I’m glad this gimmick seems to be fading I rather use a remote or get up if I have to. The whole system felt clumsy and as Jonah demonstrated annoying when doing things that have nothing to do with the system. I’m quite content with using controllers, it just feels quicker and more precise.
@Windows open source: It seems to be little more then speculation if they are actually going to do this or if all that has happened is they talked about it. There are people that barely seem to be able to even use a computer let alone meddle with it under the hood.
@Kickstarter: I think this would be a great topic for an episode, I know Paul feels burned out on it but there are successes. Pillar’s of Eternity is just one of many, their’s is probably the best example of it being done right. I looked for games that I wanted to play and this was one of them, and yes I also looked at who was making it so yes choosing “famous” or those already previously successful is exactly what one should take into consideration.
Also a game’s difficulty rating I don’t think deters from the fact that a company that said they would deliver a game did so. I found it hard too but that doesn’t make it a failure of a game or a kickstarter investment. Like with this topic and the previous Windows open source people need to exercise some common sense with these things. Kickstater or crowd funding isn’t a bad idea when it is helping those with good ideas, and knowledge on how to do make it happen but just lack the funds to execute it.
You don’t have to back anything but I don’t think it deserves condemnation as a failure either.
QotW: Back to a topic Paul does like, I think I mentioned that Abadonware would be a good policy to help preserve these old games. You guys are right that we do more to preserve records and history than we have before and it’s a shame that games are facing trouble because of outdated software, license holders, hardware advancements, copyright laws etc.
I love you guys. I listen to you. But I work like a horse for the good of the public. Being an adult sucks.
@QOTW
Not sure. I didn’t get into heavy gaming until 2005 sadly. Eastern Europe had limited access to video games. So a lot of the classics I am playing first time. People fuelled with nostalgia tell me how good Goldenye, Zelda and WoW were. But when I play them I feel they are dated and clunky and not half as fun as modern games. Playing Twilight Princess ruined Ocarina of Time for me. Ocarina didn’t have a lot of modern features that I would expect from a modern game. And I won’t even start on Kingdom Hearts.
Only a few games contain a formula that endures over time. Smash Bros, Mario Kart, Halo are all still good games. But because of that they are re-released a lot, and I would rather play their modern descendants. So I would say on the future, Retro gaming will become a niche part of gaming, much like a genre. You will play it if you like it. Wider gaming public will ignore it and those games that have good gameplay would be updated every other year. Wait up for Mario Kart 15 and Ultimate Super Smash Bros Tussle.