Like a washed up superstar, Grand Theft Auto IV continues to drop in NPD figures. This Axl Rose of video games came on strong and sputtered out into oblivion with barely a notice, leaving the spotlight and all hype behind it. This drastic fall may hurt any negotiations “behind closed doors” with Electronic Arts and their constant attempts to take over Take-Two.
Prior to the release of GTA IV we, in our gaming podcast, predicted a huge launch would up the anti against the bids on Take-Two from EA but things didn’t work out exactly as we expected. Although the game has sold 8.5-million units, it might not add any new bargaining power to the back door negotiations.
A game company is only as good as their games. A hit title which dies out quick helps financially guide the future of the company; technically the future isn’t so bright. With the title quickly falling off the top game sales charts we may never see it hit record sales figures to match that of smaller titles. Having one hot title every four years that “breaks records” for a week isn’t a strong weapon against a low bid from a larger publisher.
While EA may not have any record setting “one week” sales titles yet, they do have a consistently strong set of titles which stick on the charts for months with newer titles arriving to take their spot when they fade. The same can be said for a few other notable publishers, Activision and Ubisoft. To survive in the hot game industry, especially with market downturns, one must have a cycle of great games to publish throughout the year consistently year-over-year in order to provide evidence of their financial stability.
Assuming the bid won’t raise for GTA IV, where does that leave Take-Two? Perhaps Take-Two is better off under the umbrella of Electronic Arts after all. The waters are getting more hostile in the industry as companies compete for gamers attention with 100-million dollar titles and casual games and game consoles (read: Wii) start to build a whole new none-gamer-style momentum.
Is Take-Two better off under the EA brand?
@Do it like it’s 2013
It’s good to see Nintendo finally getting it’s stuff together. But I still say they missed their chance. They had a large release advantage over Xbox One and PS4 and they wasted it. They are now forever cursed to play catch up.
@All your videos are belong to us
I kick this right into the lawyer’s ball park. I remember the days of the Xbox and PS2, when I gave developers money for their game and that was the end of our interaction. But the modern game industry spawned this horrible mutation of gaming, where developers still have a considerable impact on my gaming experience post release. After Xbox 360 I got used to continuous updates. But it keeps getting worse. The gaming industry is nurturing it’s own Big Brother, which is largely controlled by non-gaming people. No good will come of this.
@Cell Games
I agree with Jonah. I was impressed with the inFamous games. But I didn’t see any differences between multiplatform titles. Cell was a poor choice for Sony; much like HD DVD was for Xbox 360. I am eager to pick up a PS4 and see what Sony’s new hardware is capable off.
@Plus one Paul!
Earlist thing I remember. How long has it been since then? I will miss Paul. He brought a very unique and interestig point of view to the gaming industry. I learned a lot about game development from him. I also realised that I never want to be a game developer. Good luck to you Paul. And get a proper job. It’s time you started puling your weight for the economy (mandatory hate mail).