Once upon a time, Activision Blizzards CEO Bobby Kotick kicked a few franchises to the curb: Riddick and Ghostbusters. No doubt, this was a result of the Activision and Blizzard merger requiring some resources to the merged together while others were cut from the lineup. Phil Harrison, the new big suit at Atari/Infogrames has raised these little birds from the ashes with a dream to build them into 100-million dollar franchises.
While Bobby Kotick said the titles, “don’t have the potential to be exploited every year on every platform with clear sequel potential and have the potential to become $100 million dollar franchises,” Phil Harrision sees it as a personal challenge to prove him wrong.
“What Bobby, perhaps unhelpfully said, was that those games were franchises which wouldn’t make $100m of revenue and generate sequels. If that’s his benchmark, then fine — and we’d love to aspire to the same benchmarks. But you know what? I would love to turn Ghostbusters into a $100m franchise, just to prove him wrong.” (1up)
In many ways, this is the difference in attitudes from a large firm compared to a smaller firm with strong goals and a vision for success. Activision Blizzard is big now, perhaps the biggest publisher in the industry, they can’t be bothered with minuscule 80-million dollar franchises. Others, like Atari, strive to take a title from nothing to something of greatness. Granted, Atari’s failed in a lot of franchises, but with their new ex-Sony executive behind the helm things could turn around and this might be the first step.
Most of the best game franchises in existance today started from nothing but a dream. Big publishers don’t have time to dream, they’re too busy making money off the fanboys of their current franchises.
Hi all.
Thanks for this episode! I really enjoy your podcast … already several years 🙂
I have a question, what I wanted to ask since several episodes: @Jonah: why do you start nearly every sentence with „Here is the thing“? Maybebi don’t get it, because I am not a native speaker, but it sounds „strange“ 🙂 no offense!!! *hug*
I would love, if you (all of you) could talk more about old games (gaming flashback) especially games you played during your youth. Which games fascinated you? Which games do you hate? Which games did you not finish because they are too difficult?
Did you ever think about playing games on twitch? Something like „let’s plays“?
Or do you sometimes play online games with your fans? Maybe a discord channel and play song Ames together?
I know you have family, and fans like me, who live in a different time zone, are nearly not able to participate, but in case of twitch, it would be possible to watch it afterwards 🙂
So far: please go on and do a lot more episodes! Thank you!
Greetings from Germany
Ralf