The Internet has given us a communication mechanism which allows developers to better understand their audience. You can use community sites to market your content and your brand but you can also use them to better understand your market and bring your strageties and progress to your fans.
Valve Software has taken their latest successful franchise title Team Fortress 2 and followed it up with a website or “blog” which can keep their fans “in the loop.” Teamfortress.com will, no doubt, be the launch pad for much hype, community offerings and up-to-date news about the TF2 game and any updates.
“Now that we’ve settled into regular releases of content, we’ve found ourselves wanting a better way to talk directly to the TF2 community about the state of the game and some of the reasoning behind the choices we’re making. Our hope is that this blog will accomplish that, and give everyone some better insight into our development process as well.” (teamfortress.com)
Now, there is a great chance Valve will use their new launch pad to talk about upcoming games and lead you to demo’s and downloads to the TF2 title; they already link to the valve store to purchase the game. But, blogs bring in users searching for fresh content about the game and give official word to kill any bad rumors.
Call it marketing, call it journalism or developers notes, there is nothing wrong with having one more resource which represents the voice of Valves TF2 development team. Congradulations guys!
Red Dead Redemption 2, baby. Can’t wait for it!
Hi guys.
Thanks for this big long episode. I really enjoyed it, i like long ones …. you get more from the same source 🙂
I hope all of you had a nice Christmas and a good start in the new year.
The games i am waiting for in 2018 are:
Last of us 2
Bloodstained
Magic The Gathering – Arena
Nu no kuni 2
Dead stranding (or maybe 2019?)
Seasons of heaven
Mega man 11
Soul Calibur 6
Magic the Gathering Arena is “only” a card game, and is nearly the same game as already available as MTGO, but it has a different look, more like Hearthstone and i am totally in to card games 🙂
Most of the titles are also not “new” but i really hope that these new parts of the series (can i call it that way, even if its only the second title?) are as good, as the ones before.
I really like your podcast and hope you will do this for a long time in the future 🙂
Greetings from Germany.
Ralf