Episode 491: January Blues

Aside from cardboard products by Nintendo, there wasn’t much to talk about this week, thanks to the January slog. However, the guys did play games and there was some news to talk about.

This week’s headlines include:

  • NIS America admits it has no idea when Ys VIII will launch on PC
  • New Fortnite: Battle Royale update available now
  • Final Fantasy 12: The Zodiac Age releases in just a few weeks on PC

All this and Listener Feedback, too.

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Episode 289: Princess PodcastEpisode 289: Princess Podcast

In this episode of Gaming Podcast, Jonah states he got to see Wreck It Ralph, while Paul still can’t find a black Wii U. This week’s Gaming Flashback is the 2002 Gamecube launch title Super Mario Sunshine.

This week’s news includes:

  • The Lund Report: Black Friday 2012 NPD
  • Nintendo Power’s last issue released
  • Blizzard acquiredProject Blackstone‘ domain November 26th
  • Rumor: Next gen Xbox coming Holiday 2013
  • Dead Island: Riptide banned in Germany

All this and Reader Feedback, and the Question of the Week is, “Did you read many issues of Nintendo Power?”

Wallets Shrink, Used Game Market GrowsWallets Shrink, Used Game Market Grows

Over the last year we’ve seen developers scrambling to find “value add” features to new game purchases. Their goal is to convince the customer to buy new instead of used because developers don’t see a penny from a used game sale. While GameStop sees 48% profit margins from the used game market developers struggle to stay floating in the industry.

for-saleThis is not the fault of GameStop and their 48% profit margins because they’re only getting 7% to 20% profit margins (say analysts) on new game sales. As someone that’s run a game store online, if you’re getting 15%+ on a new game you’ve got some great hookups in the distribution channel or are buying in huge quantities.

Buying games in huge quantities to build profit margins can be a huge mistake in this industry. Gamers are fickle little creatures and they’re going to buy their top tier games for a few weeks and then sales will drop significantly. No retail chain wants to purchase a thousand copies of GTA IV (only as an example) and sell seven hundred over the first few week to be stuck holding onto a few hundred copies when the dust settles. Now you’ll have to put them on sale to get them out of the store because the hardcore gamer have already done their shopping and you’re not going to get any price protection if you’re not a major player in the industry.

Why take 7% profit margins when you can get 48% on a used game? The gamers don’t seem to mind because they’ll trade in a used copy of a sports title like Madden to save $5.00 on the latest franchise release. Gamers will buy Fable 2, beat it in a week and rush to the store to get the “most for their dollar” before the game gets stale and buy-back prices drop like a stone. Why not rent Fable 2 and save yourself $50.00? Of course, renting pisses off developers as well because they see no additional revenue.

While the economy struggles and consumers fight for their jobs, the entertainment side of life continues to grow. People would rather “cocoon” in their homes playing video games and watching movies on their brand new HD television because it takes them away from the low points of the economy if only for a few hours. History has shown us trends in entertainment during the down points of economies, it’s natural to want to get away for a bit.

But, consumers want to play these games on the cheap because their job may not be there tomorrow. Saving $5.00 knowing the store just took the title in for half the price doesn’t bother you; $5.00 in your pocket is better than in their pocket right? The fact that they just pocketed upward of 40% on the game doesn’t matter to you — it’s all about your bottom line!

While we’re bargain hunting during the recession developers are going to try and up sell you to a new copy of the game. If that means giving you special game items and features with a “one time code” upon purchase, it will be up to you to decide if it’s valuable. All the while GameStop will lock out the game industry from selling used games because 42% of their overall gross profit is from used game sales.

You, the consumer, benefits from a slightly cheaper game, bargain bin fire sales and additional game features if you do choose to buy new. The economic down turn is a great time to be a gamer, as long as you remain employed.

TD Gaming Podcast 99: When Black Friday ComesTD Gaming Podcast 99: When Black Friday Comes

The TD Gaming Podcast brings you the news and some economic questions about the gaming industry. We’re also taking a look back at Cannon Fodder and the developer Sensible Software. This weeks gaming news includes:

Our gaming podcast crew reflects on the game industry, the economy and the insane day we call Black Friday here in the United States.