After four years of development, Popcap lit up Seattle Monday night with the launch of Bejeweled Twist sparing no expense to show off their new casual game. It took four years to complete but Popcap isn’t going to release a game until it’s perfect. You won’t play it until they believe it is a game their mom would love.
“Popcap builds games for people, not demographics,” says CEO David Roberts. At the launch the founders, John Vechey, Brian Fiete and Jason Kapalka talked about the casual game market while the “Gem Girls” walked around looking sexy and flashy. Roberts talked about the casual game industry and forecasts it growing to become an $8 billion market — not too shabby for USD $19.99 games.
Downloads of Bejeweled, of course, show no signs of stopping and Popcap explained that 40% of their revenue comes from the old concepts of “Diamond Mine.” Phil Spencer, Microsoft Game Studios’ General Manager, hopped on stage and explained how Microsoft saw Popcap’s vision in their Diamond Mine flash game and suggested a rename to Bejeweled, the founders hated the name but took the big companies suggestion on the change.

Since then, we’ve had many folks attempt to clone and replicate the success in Popcap’s flagship product. Complete with open bar, Gem Girls, camera flashes and glitter this game launch shows the growing casual games industry the great power and momentum of “simple” casual games.
Nothing about Bejeweled Twist is simple. The game play of Bejeweled Twist aggregates all the knowledge Popcap has acquired over the last seven years to design one blockbuster title. From classic Bejeweled to Chuzzle to Peggle, the game takes pieces of each successful title and combines the game play, sounds, graphics and modes into a product that will bring casual gaming to a new level. Bejeweled Twist is going to be the new bar to reach in the industry in terms of addictive game play and a unified casual vision.

Stay tuned for the full review as we get deep into the full features of Bejeweled Twist. Special thanks to Dale North from Destructoid for hanging out for some drinks during the after party.
Hi guys.
Thanks, as always, for the entertaining episode. Regarding PUBG: i like their approach to increase the performance, but they should have the player decide, if he wants this or if he wants to play on a server of “another” country. And for the mobile version (same as for the Fortnite mobile game): no! just no 🙂 FPS are PC only games for me … i even dont play FPS on a console .. i prefer mouse + keyboard … and for sure not on a 4 inch touchscreen 🙂
I loved playing WOW (and still will play it with the next expansion) but fishing was .. nar .. i did it to get some special fish or some achievments .. but not for fun 🙂
The fishing game for Dreamcast (Sega Bass Fishing) with the “real” fishing rod was fun 🙂
Thanks for the infos on Ys, i think i will give it a try.
@Jonah: a “Let´s play” of mass effect would be nice. A friend recommended me the series, and i bought all the games, but did not get into it so far 🙂
The easter offtopic: We have “kinder eggs” in germany. They are called “kid´s surprise” (dont know if it is tranlated correctly). The yellow plastic “egg” around the toy has changed, its “one” part right now … i think so that kids are not able to swallow one part of it? Don´t know 🙂 Never swallowd one of them as a kid and i had a lot of them, because my mum got me one, everytime she went shopping 🙂
And that you mentioned April fool: did you fell for one? 🙂
Have a nice week guys and hope to have a new episode soon 🙂
Greetings from germany,
Ralf