Microsoft recently announced their price cuts on the Xbox 360, effective today, but what is motivating them? Microsoft’s not going to make much additional money by passing off the savings to the customer but they will, more than likely, sell a bunch of great new Xbox 360‘s to a new crowd of gamer.
Motivation? Sony.
“I’m not at a point where I can say we’re going to beat Nintendo,” says Don Mattrick, senior vice-president of Microsoft’s Interactive Entertainment Business. Indeed, Nintendo is likely to run away with the lead in the current generation of console gaming, leaving Microsoft and Sony to battle for second place. (businessweek)
Who would have thought Sony and Microsoft would be battling out this generation for second place while Nintendo breezes through with their Wii console and a handful of games with mediocre game reviews? Don’t answer that, it’s a rhetorical question. If you saw this coming and you’re not on the marketing or project planning for one of these console makers you better prep your resume!
The battle isn’t cooling, Microsoft drops their price to compete with their big competitor Sony which also brings it closer to the price tag on the Wii getting two bird with one stone. The reason Wii is winning is clearly due to its broad demographic of grandpa and grandma non-gamers along with hardcore gamers who have to collect all the consoles and younger gamers that want to fit the trend.
Microsoft’s clearly shooting for second place by installing more units into the consumers home as possible. They’ve got a great library of first person shooter titles, a few RPG’s and RTS titles and the typical contraversial titles like GTA and Saints Row with more hot blockbusters (read: Gears of War 2) arriving soon.
I see this as a great opportunity for casual game developers to get into the Xbox Live Arcade market and start making themselves (and Microsoft) some money off the new gamers that will buy their first Xbox 360 for $199 and up. Microsoft’s getting closer to the low-budget gamer crowd with their price cuts so it would be great if they can take advantage of that market with lower cost titles as well.
If you’re a game developer looking for console stick time and you want to grab the attention of a large pool of gamers, the Xbox 360 isn’t a bad start!
While Microsoft isn’t aiming at Nintendo just yet, there is no doubt Nintendo will be in their sights if they can smoke the pants off Sony in the near future (by this holiday).
Hi guys.
Thanks, as always, for the entertaining episode. Regarding PUBG: i like their approach to increase the performance, but they should have the player decide, if he wants this or if he wants to play on a server of “another” country. And for the mobile version (same as for the Fortnite mobile game): no! just no 🙂 FPS are PC only games for me … i even dont play FPS on a console .. i prefer mouse + keyboard … and for sure not on a 4 inch touchscreen 🙂
I loved playing WOW (and still will play it with the next expansion) but fishing was .. nar .. i did it to get some special fish or some achievments .. but not for fun 🙂
The fishing game for Dreamcast (Sega Bass Fishing) with the “real” fishing rod was fun 🙂
Thanks for the infos on Ys, i think i will give it a try.
@Jonah: a “Let´s play” of mass effect would be nice. A friend recommended me the series, and i bought all the games, but did not get into it so far 🙂
The easter offtopic: We have “kinder eggs” in germany. They are called “kid´s surprise” (dont know if it is tranlated correctly). The yellow plastic “egg” around the toy has changed, its “one” part right now … i think so that kids are not able to swallow one part of it? Don´t know 🙂 Never swallowd one of them as a kid and i had a lot of them, because my mum got me one, everytime she went shopping 🙂
And that you mentioned April fool: did you fell for one? 🙂
Have a nice week guys and hope to have a new episode soon 🙂
Greetings from germany,
Ralf