This week’s episode is three hours long — Jonah’s mic was moving in the first minute, but after that, it’s ok. There’s no news, just discussion of each of the press briefings that preceded E3, as well as some of the games that Jonah got hands-on time with. TJ is sad that he didn’t get to attend this year, while Scott is getting E3 swag.
Next week, back to news items!
The game industry is doing “okay” in this bad economic time compared to other industries. Primarily, Nintendo is rocking the house with their games, hand-held’s and consoles while mobile developers are showing some great successes in the industry. Many success stories in our industry are based on small titles, downloadable games of the more “casual” style while a few larger titles are experiencing slower than expected sales trends.
We’ve mentioned this in the past, but the tough economy gives many smaller developers great opportunities for success. While big publishers struggle to look good in the eyes of the investor, tiny developers can produce quality titles for minimal cash investment and time to market. Ten years ago, smaller developers tried to compete with the big boys making larger titles, cloning successful titles or simply asking investors to put it on the line for their game. Today, developers can create a small iphone app, a cute WiiWare title or exploit the XNA efforts of Microsoft for Xbox Live Arcade and actually have a chance.
There are still challenges with these smaller developers when working in the WiiWare and XBLA publishing channels, your game marketing and promotion becomes highly reliant on Nintendo, Microsoft or Sony for PSN. Tom Prata, senior director of Nintendo of America talked to Gamespot about this issue:
“Finally, there’s the problem of promotion. It’s not enough to make a great game if nobody notices it. Prata specifically said Nintendo will be devoting more resources to support the promotion and development of WiiWare games in the future.” (gamespot)
Of course, in the world of smaller game titles and downloadable casual games, you’re going to be at risk of finding a lot of “shovelware” — products that are only released to make a quick dime, often based on some license or popular theme/character. The great game titles will, hopefully, rise to the top and show themselves off amongst all the wanna-be money makers.
Those smaller developers putting a huge passion into their titles actually have a chance in this new industry trend. Game makers, internationally, now have a chance to grasp a small piece of the industry and make their dreams come true. The core audience may see this as a trend of noisly low quality titles, but I believe the industry needs this change to grow a new generation of developers based on niche interests.
While many can wait for their next release of Madden the rest of us will continue to spend a little money to see what the future innovators are going to be bringing to the table.
In this episode, Paul arrives in time for the letters, with some audio issues on his phone.
In the meantime, Jordan and Jonah cover some of the week’s news including:
All this and Listener Feedback.
After four years of development, Popcap lit up Seattle Monday night with the launch of Bejeweled Twist sparing no expense to show off their new casual game. It took four years to complete but Popcap isn’t going to release a game until it’s perfect. You won’t play it until they believe it is a game their mom would love.
“Popcap builds games for people, not demographics,” says CEO David Roberts. At the launch the founders, John Vechey, Brian Fiete and Jason Kapalka talked about the casual game market while the “Gem Girls” walked around looking sexy and flashy. Roberts talked about the casual game industry and forecasts it growing to become an $8 billion market — not too shabby for USD $19.99 games.
Downloads of Bejeweled, of course, show no signs of stopping and Popcap explained that 40% of their revenue comes from the old concepts of “Diamond Mine.” Phil Spencer, Microsoft Game Studios’ General Manager, hopped on stage and explained how Microsoft saw Popcap’s vision in their Diamond Mine flash game and suggested a rename to Bejeweled, the founders hated the name but took the big companies suggestion on the change.
Since then, we’ve had many folks attempt to clone and replicate the success in Popcap’s flagship product. Complete with open bar, Gem Girls, camera flashes and glitter this game launch shows the growing casual games industry the great power and momentum of “simple” casual games.
Nothing about Bejeweled Twist is simple. The game play of Bejeweled Twist aggregates all the knowledge Popcap has acquired over the last seven years to design one blockbuster title. From classic Bejeweled to Chuzzle to Peggle, the game takes pieces of each successful title and combines the game play, sounds, graphics and modes into a product that will bring casual gaming to a new level. Bejeweled Twist is going to be the new bar to reach in the industry in terms of addictive game play and a unified casual vision.
Stay tuned for the full review as we get deep into the full features of Bejeweled Twist. Special thanks to Dale North from Destructoid for hanging out for some drinks during the after party.
Great podcast! Talk about information overload. I learned a lot, but liked it anyway.
CyberPunk 2077 looks pretty awesome, but now that you guys all gave it the seal of approval I’m extra psyched. https://www.youtube.com/watch?v=8X2kIfS6fb8
Thanks for the heads up about the free trial of Unreal Champions. That offer was extended through this weekend so there’s still time to pick it up on Steam. It is a ton of fun. plus cool NIN music.
Keep up the good work, cyberpunks.
HI guys.
Thanks a lot for this huge episode! was a little bit work to listen to it, but was very informative 🙂
I want to look at all the shows from every single publisher and figure out, which game i will spectate (is this the right word?). I pre-ordered BF5, becausei want to play it with my friends. In addition i will pre-order Kingdom Hearts 3. My friends want me to pre order Cyberpunk as well, but i did not even play Witcher 3 to know if i like the engine and graphics .. but i love cyberpunk / steampunk 🙂 …. let´s see …i will have some months before the games come out 🙂
My friends also backed this Star Citizen game 2 years ago …. so their decisions are not always the best ones 😀
So, thanks again for this huge work on this episode 🙂
Your loyal listener,
Ralf