After four years of development, Popcap lit up Seattle Monday night with the launch of Bejeweled Twist sparing no expense to show off their new casual game. It took four years to complete but Popcap isn’t going to release a game until it’s perfect. You won’t play it until they believe it is a game their mom would love.
“Popcap builds games for people, not demographics,” says CEO David Roberts. At the launch the founders, John Vechey, Brian Fiete and Jason Kapalka talked about the casual game market while the “Gem Girls” walked around looking sexy and flashy. Roberts talked about the casual game industry and forecasts it growing to become an $8 billion market — not too shabby for USD $19.99 games.
Downloads of Bejeweled, of course, show no signs of stopping and Popcap explained that 40% of their revenue comes from the old concepts of “Diamond Mine.” Phil Spencer, Microsoft Game Studios’ General Manager, hopped on stage and explained how Microsoft saw Popcap’s vision in their Diamond Mine flash game and suggested a rename to Bejeweled, the founders hated the name but took the big companies suggestion on the change.

Since then, we’ve had many folks attempt to clone and replicate the success in Popcap’s flagship product. Complete with open bar, Gem Girls, camera flashes and glitter this game launch shows the growing casual games industry the great power and momentum of “simple” casual games.
Nothing about Bejeweled Twist is simple. The game play of Bejeweled Twist aggregates all the knowledge Popcap has acquired over the last seven years to design one blockbuster title. From classic Bejeweled to Chuzzle to Peggle, the game takes pieces of each successful title and combines the game play, sounds, graphics and modes into a product that will bring casual gaming to a new level. Bejeweled Twist is going to be the new bar to reach in the industry in terms of addictive game play and a unified casual vision.

Stay tuned for the full review as we get deep into the full features of Bejeweled Twist. Special thanks to Dale North from Destructoid for hanging out for some drinks during the after party.
Hi guys.
Thanks for this (and the few last) episode(s). I was very busy the last weeks, so i was not able to write a comment. Sorry for that! You deserve listener feedback 🙂
Regarding Telltale: In my opinion this is very unfair to treat the employees like that. I am happy, that something like that is not possible in germany, we got special “insurance” for such a situation. But in addition it is sad, because i liked telltale and the games they made 🙁
To our neighbours in the swiss: this is such a stupid move, and i have read this as well. Your comment, that i dont want to fight for animal right by thrwoing kittys at an animal shelter perfectly describes how stupid this protest action was.
Regaridng the Tetris topic, i played a lot of Lumines and i love the game for it´s simplicity (like Tetris). Such games you are able to play for half an hour and dont have to remember any story or complicated moves. Most of the newer games, you need to know every button on the joypad, have hours of storytelling and complex storylines … i dont judge this, but these games are no games you are able to play for some minutes.
To the question of the week: As already mentioned in the episode, i would love to see another Back to the future Telltame game 🙂 I think i already mentioned it once, but i am a real BTTF fanatic (my right leg is completly tattooed with BTTF).
Last but not least: TJ, congratulations to your wedding! I wish you will have a beatiful marriage and will stay together forever!
Greetings from germany and have a nice week.
Ralf