Microsoft recently announced their price cuts on the Xbox 360, effective today, but what is motivating them? Microsoft’s not going to make much additional money by passing off the savings to the customer but they will, more than likely, sell a bunch of great new Xbox 360‘s to a new crowd of gamer.
Motivation? Sony.
“I’m not at a point where I can say we’re going to beat Nintendo,” says Don Mattrick, senior vice-president of Microsoft’s Interactive Entertainment Business. Indeed, Nintendo is likely to run away with the lead in the current generation of console gaming, leaving Microsoft and Sony to battle for second place. (businessweek)
Who would have thought Sony and Microsoft would be battling out this generation for second place while Nintendo breezes through with their Wii console and a handful of games with mediocre game reviews? Don’t answer that, it’s a rhetorical question. If you saw this coming and you’re not on the marketing or project planning for one of these console makers you better prep your resume!
The battle isn’t cooling, Microsoft drops their price to compete with their big competitor Sony which also brings it closer to the price tag on the Wii getting two bird with one stone. The reason Wii is winning is clearly due to its broad demographic of grandpa and grandma non-gamers along with hardcore gamers who have to collect all the consoles and younger gamers that want to fit the trend.
Microsoft’s clearly shooting for second place by installing more units into the consumers home as possible. They’ve got a great library of first person shooter titles, a few RPG’s and RTS titles and the typical contraversial titles like GTA and Saints Row with more hot blockbusters (read: Gears of War 2) arriving soon.
I see this as a great opportunity for casual game developers to get into the Xbox Live Arcade market and start making themselves (and Microsoft) some money off the new gamers that will buy their first Xbox 360 for $199 and up. Microsoft’s getting closer to the low-budget gamer crowd with their price cuts so it would be great if they can take advantage of that market with lower cost titles as well.
If you’re a game developer looking for console stick time and you want to grab the attention of a large pool of gamers, the Xbox 360 isn’t a bad start!
While Microsoft isn’t aiming at Nintendo just yet, there is no doubt Nintendo will be in their sights if they can smoke the pants off Sony in the near future (by this holiday).
Hi guys.
Sorry for not writing a comment for such a long time 🙁 I am listening nearly to every episode, but really forget to write you a line .. sorry for that!
Regarding the topics in this episode:
Best Gamepad for me is the PS4 Gamepad. I have small Hands, so thats fine for me to handle it. The Switch Pro COntroller is nice as well, but after playing some hours, i feel some pain in my hands which i dont have playing with the ps4 Controller. The xbox Controller is a little bit too clunky to play with it for hours imho. The bigger size is not the problem, i think for me its the orientation of the buttons, especially the ones on the backside.
I am playing much WOW right now … i am not able to play Magic with real cards so WOW is a welcome time killer 🙂 In addition i am playing the new Ori Game, the new Doom and i want to start the FF7 Remake.
Regaridng Fall Out New Vegas: cant tell anything about it .. never played it .. should I ?
People are really playing more survival games during this Covid Period? Oh my god 😀 they should watch Walking dead instead .. haha 🙂
Regarding the grinding discussion: i play WOW and i played it 15 years ago so i know grinding very good 🙂 But at least if you are in Discord with some friends, talking and maybe watching som tv shows on a second screen, its not that hard and boring. But sure its sad, that you you have to grind at some points to get some good rewards 🙁
Thanks again for the nice and entertaining episode. Keep on guys and stay healthy 🙂
greetings from germany,
Ralf