This week’s episode covers a wide variety of topics, with no set news list save talking about Nintendo Direct’s oddly uninspiring conference. There’s no news list, so feel free to discuss what you found interesting or frustrating about Nintendo’s stream or anything else mentioned in the podcast.
Episode 602: Nintendo Directionless
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Starcraft 2: A 2009 Release ScheduleStarcraft 2: A 2009 Release Schedule
If you thought you’d be getting a release of Starcraft 2 for the holiday of 2008 you’ll be upset at the news. The heavily awaited RTS title Starcraft 2 will be arriving sometime in 2009. The original title arrived in 1998 but we’re not going to see the first sequel until sometime next year, amazing people even remember the game after eleven years, right?
Activision Blizzard hardly makes a game we’d forget. The reason we all have fond memories of Starcraft, Warcraft and Diablo is due to the craftsmanship that goes into the game titles (and a bit of the marketing). The developers take their time to hand craft and test a solid product, which is reason alone to see a release next year rather than in this one.
“Next year’s offerings from Activision Blizzard should include highly anticipated PC strategy title StarCraft II, the sequel to one of the world’s most enduringly popular games.” (starcraftwire.com)
It won’t make the 2008 holiday schedule, making us wonder if it’s a 2009 holiday schedule. Although Activision Blizzard doesn’t need to time their games for the biggest sales seasons it doesn’t hurt to push the title out when gamers are actively looking for new blockbusters.
Personally, we’d love to see a Spring/Summer release time frame to give us something to fill the void, but we’re sure Activision’s marketing team has plans revolving around money than a few gamers personal preferences. Regardless to the launch time we’re at least privvy to the knowledge that it’s coming next year.
The PSN FiascoThe PSN Fiasco
It’s now the US government’s turn to question Sony about its online security, which follows the UK government’s scrutiny into the company’s affairs.
In a letter addressed to PlayStation executive deputy Kaz Hirai, the Subcommittee on Commerce, Manufacturing, and Trade has prepared a list of questions related to the intrusion; the list can be downloaded from the New York Times here. The letter asks several questions that Sony has not disclosed to the public, such as:
- How many PSN users had a credit card on file
- Why Sony cannot determine if credit card was stolen.
- What are Sony’s plans towards increasing its security in the future.
The Subcommittee’s press release states:
“Given the amount and nature of personal information known to have been taken, the potential harm that could be caused if credit card information was also taken would be quite significant. The Subcommittee on Manufacturing, and Trade has a longstanding interest in consumer privacy, identity theft, and industry efforts to address threats posed by unauthorized access to consumers’ personal information resulting from a data breach.”
The Subcommittee is requiring a reply by no later than May 6, as part of a privacy driven effort “to protect consumer information.”
Meanwhile, Kaz Hirai will be holding a press conference tomorrow from Sony Japan, to address the PlayStation Network hacking crisis.
Smart Business Choices During Economic DownturnsSmart Business Choices During Economic Downturns
Many game studios are being dropped following a bit of an economic downturn in the United States and globally. Activision has to deal with being agile enough to survive the economic times like anyone else and has dropped a few games that had great potential.
Gamers continue to ask the question, “why?” when some of their highest potential games were dropped to the floor. Ghostbusters and Brütal Legend are a couple examples of games with eager fans already salivating prior to its launch. Some of these fans are a bit ticked off that Activision named them as dropped franchise opportunities.
People ask why a company holds one “mediocre” title while getting rid of other potentially awesome ones. Don’t forget, this is a business and a good studio/publisher is going to make good business decisions without emotional attachments – those that bring emotions into play may end up with a highly valued product (to them) with no additional potential and lower revenue. This isn’t to say developers cannot be passionate about their games and their industry, they just have to build games gamers will buy and continue to fall in love with release after release.
Activision CEO Bobby Kotick is one of these business savvy individuals who knows where investors will find profits for the future, and he also know how to manage employees, with the use of software like this sample pay stub for payments and more.
“[Those games] don’t have the potential to be exploited every year on every platform with clear sequel potential and have the potential to become $100 million dollar franchises. … I think, generally, our strategy has been to focus… on the products that have those attributes and characteristics, the products that we know [that] if we release them today, we’ll be working on them 10 years from now.” (1up)
Ghostbusters is a great example of a title which could be well received and fun to play but probably wouldn’t be an exploitable franchise. The game, based on a popular movie, has limited potential for yearly releases and huge franchise success. Ghostbusters fans would probably disagree, but that’s when emotion comes into play. Think dollars and cents, not awesome fun gaming.
Oddly enough many of these business decisions from Activision, Electronic Arts and other big publishers arrive when the economy is in free fall and investors are eying your revenue potential. People make their most important and, usually, unfriendly business decisions when their company is at risk.
It’s sad to think money comes first and entertainment value comes second but we’re not the ones trying to make a profitable living in the industry. Put yourself in Kotick’s shoes as he walks into a board meeting to discuss future plans, road maps and profitability – you’d do what you have to do to keep your job, right?