Microsoft recently announced their price cuts on the Xbox 360, effective today, but what is motivating them? Microsoft’s not going to make much additional money by passing off the savings to the customer but they will, more than likely, sell a bunch of great new Xbox 360‘s to a new crowd of gamer.
Motivation? Sony.
“I’m not at a point where I can say we’re going to beat Nintendo,” says Don Mattrick, senior vice-president of Microsoft’s Interactive Entertainment Business. Indeed, Nintendo is likely to run away with the lead in the current generation of console gaming, leaving Microsoft and Sony to battle for second place. (businessweek)
Who would have thought Sony and Microsoft would be battling out this generation for second place while Nintendo breezes through with their Wii console and a handful of games with mediocre game reviews? Don’t answer that, it’s a rhetorical question. If you saw this coming and you’re not on the marketing or project planning for one of these console makers you better prep your resume!
The battle isn’t cooling, Microsoft drops their price to compete with their big competitor Sony which also brings it closer to the price tag on the Wii getting two bird with one stone. The reason Wii is winning is clearly due to its broad demographic of grandpa and grandma non-gamers along with hardcore gamers who have to collect all the consoles and younger gamers that want to fit the trend.
Microsoft’s clearly shooting for second place by installing more units into the consumers home as possible. They’ve got a great library of first person shooter titles, a few RPG’s and RTS titles and the typical contraversial titles like GTA and Saints Row with more hot blockbusters (read: Gears of War 2) arriving soon.
I see this as a great opportunity for casual game developers to get into the Xbox Live Arcade market and start making themselves (and Microsoft) some money off the new gamers that will buy their first Xbox 360 for $199 and up. Microsoft’s getting closer to the low-budget gamer crowd with their price cuts so it would be great if they can take advantage of that market with lower cost titles as well.
If you’re a game developer looking for console stick time and you want to grab the attention of a large pool of gamers, the Xbox 360 isn’t a bad start!
While Microsoft isn’t aiming at Nintendo just yet, there is no doubt Nintendo will be in their sights if they can smoke the pants off Sony in the near future (by this holiday).
Hi guys.
As always: thank you very much for the episode 🙂
I am playing not that much at the moment, but some rounds of Magic the Gathering Arena and some rounds of WoW are always there 🙂 I also started playing Itorah, which is a very nice Metroidvania game.
Regarding your topics:
Walking Simulators: I really like those games. For me games like “Life is strange” , “Journey”, “Heavy Rain” or “Detroid become human” were awesome and i played all of them. Most of them have a fantastic atmosphere, good story, awesome music and i did not get bored or it feels repetitive.
Fifa:
I cant describe how less i care about that 😀
I never played any Fifa since i had one about 20 years ago for the PS1. The best soccer game of all time still is “World Cup” for NES oder GameBoy 🙂
Starfield:
It seems that i am the only person who is not hyped for that game … nearly all my friends are waiting for it since it was announced.
All the other topics:
Cant say anything useful or interesting about them… sorry 🙂
Keep healthy and keep on with the good work guys.
Greetings from germany,
Ralf
I’m hoping to see Starfield footage at the Microsoft/Bethesda show in June, even if the game is delayed.