Once upon a time, Activision Blizzards CEO Bobby Kotick kicked a few franchises to the curb: Riddick and Ghostbusters. No doubt, this was a result of the Activision and Blizzard merger requiring some resources to the merged together while others were cut from the lineup. Phil Harrison, the new big suit at Atari/Infogrames has raised these little birds from the ashes with a dream to build them into 100-million dollar franchises.
While Bobby Kotick said the titles, “don’t have the potential to be exploited every year on every platform with clear sequel potential and have the potential to become $100 million dollar franchises,” Phil Harrision sees it as a personal challenge to prove him wrong.
“What Bobby, perhaps unhelpfully said, was that those games were franchises which wouldn’t make $100m of revenue and generate sequels. If that’s his benchmark, then fine — and we’d love to aspire to the same benchmarks. But you know what? I would love to turn Ghostbusters into a $100m franchise, just to prove him wrong.” (1up)
In many ways, this is the difference in attitudes from a large firm compared to a smaller firm with strong goals and a vision for success. Activision Blizzard is big now, perhaps the biggest publisher in the industry, they can’t be bothered with minuscule 80-million dollar franchises. Others, like Atari, strive to take a title from nothing to something of greatness. Granted, Atari’s failed in a lot of franchises, but with their new ex-Sony executive behind the helm things could turn around and this might be the first step.
Most of the best game franchises in existance today started from nothing but a dream. Big publishers don’t have time to dream, they’re too busy making money off the fanboys of their current franchises.
Loved the talk about sharing achievements across consoles and PCs!
Great show. Always fun to hang out with the guys. I’m psyched to finally check out Spider-Man.
Hi guys.
You know it: thanks for the episode 🙂
I did not played so much the last weeks, little bit God of War and some Magic Arena… that’s all.
Can’t write so much this time, cause I don’t know all the games you talked about.
I don’t care a lot about achievements except in WOW.
Alle hear launcher you talked about: it really is annoying! I have this one installed, which combines all of them … GOG … at least it’s better than having 5 or 6 of them 🙂 It’s not perfect, but it is the right way!
I am still waiting for some Metroidvania games to come out. Maybe there will be more if I will watch, what they showed at the indie booth at GamesCom … but until now I have not seen anything from the GamesCom.
That’s alle for this time!
Please stay as you are and stay healthy!
Greetings from Germany!
Ralf