Like a washed up superstar, Grand Theft Auto IV continues to drop in NPD figures. This Axl Rose of video games came on strong and sputtered out into oblivion with barely a notice, leaving the spotlight and all hype behind it. This drastic fall may hurt any negotiations “behind closed doors” with Electronic Arts and their constant attempts to take over Take-Two.
Prior to the release of GTA IV we, in our gaming podcast, predicted a huge launch would up the anti against the bids on Take-Two from EA but things didn’t work out exactly as we expected. Although the game has sold 8.5-million units, it might not add any new bargaining power to the back door negotiations.
A game company is only as good as their games. A hit title which dies out quick helps financially guide the future of the company; technically the future isn’t so bright. With the title quickly falling off the top game sales charts we may never see it hit record sales figures to match that of smaller titles. Having one hot title every four years that “breaks records” for a week isn’t a strong weapon against a low bid from a larger publisher.
While EA may not have any record setting “one week” sales titles yet, they do have a consistently strong set of titles which stick on the charts for months with newer titles arriving to take their spot when they fade. The same can be said for a few other notable publishers, Activision and Ubisoft. To survive in the hot game industry, especially with market downturns, one must have a cycle of great games to publish throughout the year consistently year-over-year in order to provide evidence of their financial stability.
Assuming the bid won’t raise for GTA IV, where does that leave Take-Two? Perhaps Take-Two is better off under the umbrella of Electronic Arts after all. The waters are getting more hostile in the industry as companies compete for gamers attention with 100-million dollar titles and casual games and game consoles (read: Wii) start to build a whole new none-gamer-style momentum.
Is Take-Two better off under the EA brand?
Hi guys.
Thank you for the episode and congratulations to number 700 …. What an amount of episodes!
I respect your work, even if am not able to listen to every episode. Thank you so much for hundreds of hours of entertainment!
Regarding this special episode I can’t say so much sadly 🙁
I don’t play and I never played any COD or guilty gear … so … can’t say anything about that :/
About modding: I never cared about any mods for any game. Normally I buy games because I like them the way they are and not because I can or have to mod them.
The only game I played the last weeks was some magic the gathering. I downloaded some smaller games to my switch cause I am flying to Miami next week, so I needed something for the flight 🙂
The only game i am looking forward is Silksong … everything else did not catch me at all :/
Sorry for not commenting really constructive or interesting …
Keep on the good work and please stay healthy!
Greetings from Germany,
Ralf