Industry News -

Activision and Blizzard LayoffsActivision and Blizzard Layoffs

July 18, 2008| schommer| 0 Comment| 10:03 am

If you’ve ever been through an acquisition or merger you’d have expected this news to come, but for those new to the concept it’s simple: you can’t keep everyone. After a complete merger you end up with two sales departments, two IT departments, etc.

Do you really need them all? No, not really. You’ll need to keep some on board in order to “brain dump” your job onto others and hopefully stick around for the long hall. Some employees will probably be shuffled to other job responsibilities while some get packages and a thank you card.

These are some of the growing pains when working towards a successful merger, so don’t be surprised or start spreading rumors when a few people are let go. As someone who’s gone through it in two big mergers I can say that certain departments already know their fate ahead of time. Many IT and sales folk start looking for new jobs the minute the merger is announced.

MGS4 Pushes PS3 Up 300%MGS4 Pushes PS3 Up 300%

July 17, 2008| schommer| 0 Comment| 11:03 pm

Metal Gear Solid 4 was a solid release for the PlayStation 3, the exclusive title that gives Sony an edge over the competition. This was Sony’s Halo 3 title and it needed to be a big success in order to keep gamers confident in the Sony brand.

Sony is reporting a 300% increase in PlayStation 3 sales over last month, mainly due to the desire for people to own Metal Gear Solid 4. Remember, this isn’t an increase in game sales, this is an increase in console unit sales, providing evidence that MGS4 sold consoles.

While Grand Theft Auto 4 seemed to sell a few consoles but, overall, didn’t impact console statistics during its release, this exclusive PS3 title has done just the opposite. Perhaps because of its exclusivity? Xbox 360 consoles have been in the hands of the consumer for a few years now, most of those consumers actually purchased GTA IV (as expected and reflected in sales) but not a lot went out to purchase the console. They already had it or didn’t care to own it for a game like GTA IV.

While many people purchased Metal Gear Solid 4 because it’s “Metal Gear,” you can see from the trailers that the game looked impressive, felt complete and contained a lot of great action. You’ll get a great sales pop the first few days on a title with a huge fan base but to sustain the growth and sell consoles you’ve got to provide a well known title that doesn’t suck.

MGS4 doesn’t suck by any reviewers score; it’s not perfect, but what game is? MGS4 delivered what it was said to deliver with very few bad experiences and that’s all you can ask for a console moving title.

So, what next? Sony has promised us that MGS4 is just the first of many titles to blow our minds. Resistance 2, Little Big Planet and what of that MAG game they showed off at E3? 256 players? We won’t hold our breath for that title, but Resistance 2 and Little Big Planet, combined, may move a few more units.

It may not be about the games today that move the next round of PlayStation 3 consoles, it’s about the promise of the games tomorrow with titles like MGS4 to hold us over until then.

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Miyamoto Confirms Pikmin GameMiyamoto Confirms Pikmin Game

July 16, 2008| schommer| 0 Comment| 11:25 pm

It seems Miyamoto let it slide that there will be a Pikmin game arriving in the future, for which systems? Probably the Wii if we had to guess, but it wouldn’t be surpising to see it on both their hit product lines.

His exacty words, “We’re making Pikmain.” Nintendo has done well by their little Pikmin friends, a newer franchise with lots of growth potential and fun for the entire family. The Pikmin series was a sleeper title, looking fairly silly in presentation but full of great value in reality.

It’s not surprising to see them spinning a new Pikmin title and we’ll have to hold our breath in anticipation for the fruitful results. As always, Miyamoto isn’t giving any dates… it will be ready when he says it’s ready.

Any Pikmin fans?

Nintendo Wants More Wii and DS SalesNintendo Wants More Wii and DS Sales

July 16, 2008| schommer| 0 Comment| 9:14 am

At E3 Reggie Fils-Aime let the world know he wasn’t satisfied with the sales progress of the Wii or DS in 2007 and hopes Nintendo can do better this year. Perhaps Nintendo is playing the humble card? No doubt they bragged about their 10 million sales of the Wii and 20 million sales of the DS but quickly followed it by saying they’re not satisfied.

Or, is this a threat?

Nintendo has built some steep competition while both Sony and Microsoft scoff at their product and tell everyone its a novelty and it doesn’t really “count” in this next-generation console battle. It doesn’t count… really?

Perhaps Microsoft and Sony are right; maybe every Wii owner that wanted a PlayStation 3 and/or an Xbox 360 purchased their console too. There may be some truth to that as hardcore gamers may purchase a Wii for many reasons:

They want every console so they have the widest array of game purchases
They’re hardcore nature forces them to spend money on all products
They want to get their kids in on gaming early, to grow them up in their image
Mob mentality, if everyone has a Wii you must as well!
The technology is cool and you want to be there for its inception

It seems they don’t feel a threat because Wii is a non-gamer console and thus attracts a different crowd… yet they’re both mimicking some of the motion sensing in their own controllers and playing nice towards “casual games” and non-gamers of late. Maybe their not threatened, but impressed?

Fils-Aime isn’t impressed with their sales figures, perhaps because he expected a higher degree of Wii sales by now, but the fact that people cannot purchase them two years into production has hurt sales figures. Although 10 million units sold is an impressive figure, knowing you had such higher potential if the product was actually on the shelves has to hurt a bit of your pride.

The DS sales were impressive considering the product has been in the market for awhile and is easier to find (minus the holiday rush). We’re not sure why he’s not satisfied with the figures, but inspiring a higher degree of DS sales will require some work. Perhaps this is why they’ve gone with the GTA Chinatown approach; using the GTA name to grow their DS sales figures?

It will be interesting to see how Wii does through the next few quarters and if sales slow down now that we’re a few years into the product. What was the last home console Nintendo owned to get this high of a demand?

Perhaps none.

Sony’s E3 Conference: Fairly ImpressiveSony’s E3 Conference: Fairly Impressive

July 15, 2008| schommer| 0 Comment| 3:24 pm

We’re all used to Sony falling on their face at E3 in the last few years, but, this year, things were different. They’re information was delivered well, they had a great presentation medium using Little Big Planet‘s game engine as a presentation platform over the standard PowerPoint slides and everything went smoothly.

The format for displaying their facts, figures and sales numbers was well played. Nobody wants to sit in front of a chart and listen to an executive blab on about what they did and where they’re going. But, when you add some Little Big Planet flair, such as having the graphs built within their game engine and Sack Boy hopping around on the statistics things smooth over well.

I was confused on why they chose to display the Little Big Planet graphic engine followed by Resistance 2 and then taper into talk about the PlayStation 2 with game previews. It seems more appropriate to bring in the PlayStation 2 product line first, then blow the crowd away with the current generation graphics. Instead, we were awed by the epic Resistance 2 graphics and then presented with old generation stale game engines… silly.

They went on to show off the wide array of PSP games arriving and a little trailer for Resistance Retribution for the PSP. The game system is definitely more mature than their DS competitor but seems to have a bit less sales momentum.

Overall, Sony did one right by talking about their three tiered solution to gaming instead of focusing too much on a single system. PlayStation 3 numbers are good but not mind boggling (like Wii) and their PSP product is doing much better than it used to and the PlayStation 2 numbers are high but falling compared to last year (as would be expected).

By focusing on the full suite of products they’ve put their eggs into many baskets rather than rely on their bleeding edge flagship product which still needs time to grow.

Well done Sony.

Resistance 2: Epic Scale of Huge ProportionsResistance 2: Epic Scale of Huge Proportions

July 15, 2008| schommer| 0 Comment| 2:17 pm

E3’s PlayStation 3 press release really started with Resistance 2. They show off a good deal of battle footage against a 300 foot leviathan in the middle of a crumbling city. The game definitely cries “scale” in terms of epic battles, monsters and emotional feel.

The trailer they presented after the game play demonstration was real footage of the game and shows off just how much Resistance looks like War of the Worlds. The trailer even included a radio commentator which reminds you of the War of the Worlds attack and has the same gritty battles, huge alien robots and flying ships floating over the massive city.

The trailer shows the scale and emotional feel of Resistance 2. This game may be a console seller if the trailer and game footage reflects the game and its core feeling. It makes Gears of War look tiny by comparison.

In the end, this exclusive PlayStation 3 title would keep the PlayStation 3 fans highly interested and attached to their beloved console along with bringing new folks to the PS3 domain. This game is definitely out to fight a battle with Gears of War 2.

Wii Sports Resort and Wii Motion PlusWii Sports Resort and Wii Motion Plus

July 15, 2008| schommer| 0 Comment| 12:30 pm

Nintendo plans to capitalize on the monumental success of Wii Sports by doing what they do best, building a hot game with an accessory backing its success. The new Wii Sports Resort will be a mini-game set like Wii Sports and Wii Play but with a beach setting and games like frisbee.

Frisbee? How can the Wii motion controller handle a Frisbee toss? Wii Motion Plus of course! We believe they’ll be packing the game in with the Wii Motion Plus to add more value to the purchase. Honestly, this adds more value to the accessory as a driving force to make sales and increase margins. Game accessories are a great way for Nintendo to profit, consider the pack in game marketing material.

As Wii Play has shown us, historically, gamers want the accessory and the bundled game is just icing on the proverbial cake. Wii Play, as a game, was lacking in many ways and would be, as a stand alone product, a definite must-not-have title. But, considering the amount of Wii controllers sold, this allows Wii Play to show up high on best games sold month over month.

Wii Sports Resort takes this to a new level by using the term “Wii Sports” in the game, allowing the masses to flock to the store to get anything that can reproduce the fun of the original title. Nobody knows, yet, if it will reproduce the same fun factor but the accessory is neat.

(Thanks, joystiq)

SimAnimals, The Next Gen Black & WhiteSimAnimals, The Next Gen Black & White

July 14, 2008| schommer| 0 Comment| 6:47 pm

Electronic Arts has announced SimAnimals, a game where you play the godlike hand and control the lifestyle of over 60 animals. In the game you’ll play the role of a disembodied hand which moves around and life animals, pick flowers and interact with the environment much like a past Lionhead Studios game: Black and White.

EA’s not exactly being the most creative with this Wii and DS game based on the sounds of it so far, as it clones a lot of the features in Black and White, including how “animals react” when you treat them a specific way. However, we’ve not had this style of game on the Wii or DS, both very “touchy” in methodology.

Black and White had the touch sensitive control scheme using tactile feedback with the mouse implemented with Immersion technology. This brings the style of gameplay to a new level, but nothing we’ve heard thus far makes us think originality. Cute and cool, perhaps but it’s nothing new. Of course, who said it had to be new?

We know old gaming concepts sell well at this point!

Microsoft Says They’ll Win Console WarMicrosoft Says They’ll Win Console War

July 14, 2008| schommer| 0 Comment| 5:02 pm

Apparently the war is in full force and Microsoft’s Don Mattrick is ready to poke the flag in the ground and call it a sure fire victory (in so many words). He said he’s “willing to declare here today that Xbox 360 will sell more consoles worldwide this generation than PS3” (eurogamer)

They’re either not seeing the Wii as a competitor or are trying to avoid that evil word considering the growth of the tiny little console in the market. After telling the audience the Xbox 360 has already outpaced the PlayStation 3 and Wii he failed to mention the one-year head start the 360 had over its competitors.

There are, of course, bonuses to talking figures when you were first out of the gate. The interesting facts, which won’t present themselves for years now, will be the end unit sales figures for Wii, 360 and PlayStation 3 when all boxes are end-of-life’d. We’re sure to hear each side declare victory when they’ve decided when the war actually ends. In Microsoft’s eyes, the console war will probably end when they release the next-generation box, barring the fact that they should wait at least one year before claiming the title.

You can’t argue with the facts, Xbox 360 is doing very well in the United States (if we ignore Japan). The Nintendo Wii has sold 8.8 million units to the Xbox 360‘s 10.3 million units. How many units did the Xbox 360 have sold around the same time Nintendo boasts 8.8 million? Probably a bit less.

Press can be a great thing when you have numbers to play with and figures to skew. Oddly enough, if some of us are any indication, we’ve purchased multiple Xbox 360’s because of dead systems. Sure, we’re stupid for actually doing it, but those figures will work into the total units sold for the Xbox 360 hardware sales. Imagine, their failing systems may have actually boosted sales figures a bit; probably not statistically significant but funny non-the-less.

We can’t wait to see what type of numbers Sony and Nintendo are going to fling out. If we ask each competitor, we’re sure they’ll say we’re going to win the console war. Nintendo may just ask, “what console war? We just make game hardware” and you can’t fault them there!

Netflix and Xbox 360 – It’s a DealNetflix and Xbox 360 – It’s a Deal

July 14, 2008| schommer| 0 Comment| 3:42 pm

If you’re a Netflix subscriber and own an Xbox 360 you’ll be able to watch the entire library of Netflix programming on your console. This deal, recently announced at E3, puts Microsoft in a great way in terms of being the console to buy for multi-media entertainment against its Rival Sony.

While the Wii can’t even play a DVD, Sony holds a lot of power of its Music (having its own labels helps) and its ability to play Blu-Ray movies. Microsoft’s HD-DVD player DVD player doesn’t handle high definition movies, although most new consoles have HDMI and all the high definition goodies ready to go.

Again, this won’t cost current Netflix subscribers any additional cost, “and movies and TV shows can be shared with the avatar-based community called Live Party, just announced earlier this morning.” (Kotaku)

This may not inspire you to run out and purchase an Xbox 360 console but it may be a deciding factor when pitting it up against the PlayStation 3 when shopping for a current-generation system.