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Sony’s Software Development Beta ProjectsSony’s Software Development Beta Projects

July 14, 2008| schommer| 0 Comment| 11:46 pm

It seems we’ve seen a lot of great concepts from Sony for their PlayStation 3 product line but very little has managed to hit the software virtual shelves. We’ve heard of Sony’s Afrika for the PS3 back at E3 in 2006 and we’re looking at it for 2008’s holiday lineup.

We’ve heard about Sony Home for years as well, but that’s now in some type of beta. It was supposed to be an open beta but that didn’t seem to work out and now it’s closed beta only. Recently they pushed out a firmware update that bricked PlayStation 3 consoles or at least screwed up many of them in varying levels.

Are they just really bad at software development and road map predictions? As a hardware development company they’ve put out some hardcore products, stone cold stable in terms of design and efficiency from the Walk Man to the PS3. Their products are practical in design, for the most part, fairly pretty, stable and function as designed. Yet they come up short on software time and time again.

One of the contributors at 2old2play had some things to say about Sony’s development efforts:

“Having worked at Sony as a Creative Designer two years ago, it doesn’t surprise me that they have still yet to release Home. While there, I was working on their Station Launcher application which was supposed to be released in late 2006. However, the Launcher app is still only in Beta to this day.” (2old2play.com)

In many ways their the anti-Microsoft in their approach and commitments. While Microsoft ships hardware that has what must be a 60% failure rate Sony ships hardware which works fairly well. On the flip side, Microsoft publishes a large quantity of software for all their products and has done very well in the business. Nobody can say it’s 100% perfect but it tends to get better with age or, at least, grow on you.

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PlayStation 3: Not About Quantity, About ProfitabilityPlayStation 3: Not About Quantity, About Profitability

July 11, 2008| schommer| 0 Comment| 2:22 pm

The Xbox 360 price drop rumors flow like water and it’s all but officially been announced at this point. What about PlayStation 3 and their price? No.

Nobuyuki Oneda, the Sony’s chief financial officer said, “our plan is not to reduce the price. Our strategy is not to sell more quantity for PS3 but to concentrate on profitability.” (gamespot) This makes complete sense coming from their chief financial officer, as their motivation is to make money, not lose it.

The question remains, how will they actually make money if they’re no longer in the race for competitive market prices? Considering game licensing must Net them some amount of profit Sony’s idea seems to be the exact opposite of their original PlayStation method: saturate the market and sell them all games.

So far we’ve seen very few “need to have” games for the PlayStation 3 console while Xbox 360 continues to build a substantial library and Wii continues to break sales records for apparently no reason. When a game publisher has to decide on a platform to launch a new game, why would they choose the one that doesn’t care to be competitively priced in the market? The one that doesn’t care about quantity of sales?

Sony intends to reverse the entire razor blade philosophy where one sells a cheap razor and charges users for the blades over and over again. Their take on this concept is to sell really expensive razors and put out small half-quality blades. Is that a good market strategy at this point?

Firmware 2.40, Epic Failure?Firmware 2.40, Epic Failure?

July 3, 2008| schommer| 0 Comment| 1:14 pm

After finally catching a break and making some strides in the sales of PlayStation 3 consoles, Sony stumbles over a major firmware update, v2.40, causing customers minor to extreme pain across the board. Some PlayStation 3 consoles are having small issues while others are simply locking up.

In the end, Sony has decided to pull the update from their site “temporarily” while they fix the glitches:

“UPDATE: 7/2/2008, the PlayStation 3 system software version 2.40 has been temporarily taken offline and will not be available for download as our engineers examine any possible issues with this update. The Knowledge Center will be updated with information as it becomes available; please check back here for further details.”

Sony’s only response is “we’re looking into it” while the only way a consumer of a fried box is to get back online is to format and start over (saving their content to some other media device first of course). Or, they can ship it back for a minor charge of $150.00. Or, they can do as others have been, light up the sony forums.

(Thanks, 1up)