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Beta: Wrath of the Lich King – Initial Reaction

September 12th, 2008 · No Comments

The long awaited Wrath of the Lich King is here! By long awaited, really, I mean, I waited a long time to get patch after patch of the next expansion to Blizzards best of MMORPG. Although I don’t know the architecture to creating the patches, it seems so dated in methodology. Why must I download […]

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Tags: Blizzard · Editorial · Preview · world of warcraft

Trials of a World of Warcraft Player: Entry Four

September 12th, 2008 · 1 Comment

“Beta” The second letter of the Greek alphabet, also holds a value of “2.” Beta, in the gaming and general computer industry is a time where people are, usually, invited into a product prior to launch to test the product under the assumptions that “it’s not polished yet” and “things may go wrong.” Somehow, however, […]

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Tags: Blizzard · Trials of a World of Warcraft Player

Trials of a World of Warcraft Player: Entry Three

September 4th, 2008 · 4 Comments

“Gold Rush” It’s amazing how economies thrive on virtual worlds like Azeroth. One can buy and sell wares at an auction house to bring in money and spend money. Unfortunately, on my return back to Azeroth after a large siesta from the virtual world, many things seem to have changed… it costs an arm and […]

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Tags: Editorial · MMO · Trials of a World of Warcraft Player · world of warcraft

Starcraft 2: A 2009 Release Schedule

September 3rd, 2008 · 2 Comments

If you thought you’d be getting a release of Starcraft 2 for the holiday of 2008 you’ll be upset at the news. The heavily awaited RTS title Starcraft 2 will be arriving sometime in 2009. The original title arrived in 1998 but we’re not going to see the first sequel until sometime next year, amazing […]

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Tags: Activision · Blizzard · Industry News · starcraft

Diablo 3 Content Creation Phase

August 31st, 2008 · 2 Comments

Now that Blizzard feels their engine is solid, it’s time to move on to creating content for the full game. Jay Wilson, Diablo 3‘s lead designer, says the game engine is in an advance stage of completion and much of the art team has moved onto Act 2. Don’t read into that, he said game […]

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Tags: Blizzard · Diablo 3 · Industry News

Activision Blizzard Trying To Scare Off Competition?

August 31st, 2008 · 2 Comments

A few months ago, Activision Blizzard CEO Bobby Kotick said investing $500 million to a billion still wouldn’t be enough to compete with an MMORPG like World of Warcraft. The MMORPG space is a costly investment and you’d need to really burn a lot of money to start competing against the mega-giant, but Mythic VP […]

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Tags: Editorial · MMO · Warhammer Online · world of warcraft

Diablo 3 Doesn’t Look Right, Dev Says Yes Sir!

August 6th, 2008 · 4 Comments

There has been many debates on the graphic level of Diablo 3 and how it should be different. Finally a developer comes out and says “um, no.” Their reasoning is fairly simple, it’s one thing to photoshop up a screenshot with some filters but it’s another to get the texture and lighting to run at […]

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Tags: Activision · Blizzard · Diablo 3 · Editorial

Activision: Cleaning House, Losing Studios

July 29th, 2008 · 3 Comments

Now that Activision has merged up with Blizzard all under Vivendi it’s time to consider what to do with all the additional overhead, management, internal studios and sheer amount of people working on projects within their organization. In other words, it’s time to trim the fat and get leaned out for the long haul. This […]

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Tags: Activision · Blizzard · Industry News

Battle of the Mega Powers: EA Wants Take-Two

July 21st, 2008 · No Comments

We’re already looking at the results of an Activision Vivendi union and now Electronic Arts is slowly working towards taking over Take-Two. Activision Blizzard is larger than that of EA but would the Take-Two buy-out grow EA into the number one publisher once again? For gamers, it’s changing the map of the industry. We grew […]

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Tags: Activision · Blizzard · Editorial · electronic arts · Take-Two

Activision and Blizzard Layoffs

July 18th, 2008 · No Comments

If you’ve ever been through an acquisition or merger you’d have expected this news to come, but for those new to the concept it’s simple: you can’t keep everyone. After a complete merger you end up with two sales departments, two IT departments, etc. Do you really need them all? No, not really. You’ll need […]

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Tags: Activision · Blizzard · Industry News