After four years of development, Popcap lit up Seattle Monday night with the launch of Bejeweled Twist sparing no expense to show off their new casual game. It took four years to complete but Popcap isn’t going to release a game until it’s perfect. You won’t play it until they believe it is a game their mom would love.
“Popcap builds games for people, not demographics,” says CEO David Roberts. At the launch the founders, John Vechey, Brian Fiete and Jason Kapalka talked about the casual game market while the “Gem Girls” walked around looking sexy and flashy. Roberts talked about the casual game industry and forecasts it growing to become an $8 billion market — not too shabby for USD $19.99 games.
Downloads of Bejeweled, of course, show no signs of stopping and Popcap explained that 40% of their revenue comes from the old concepts of “Diamond Mine.” Phil Spencer, Microsoft Game Studios’ General Manager, hopped on stage and explained how Microsoft saw Popcap’s vision in their Diamond Mine flash game and suggested a rename to Bejeweled, the founders hated the name but took the big companies suggestion on the change.
Since then, we’ve had many folks attempt to clone and replicate the success in Popcap’s flagship product. Complete with open bar, Gem Girls, camera flashes and glitter this game launch shows the growing casual games industry the great power and momentum of “simple” casual games.
Nothing about Bejeweled Twist is simple. The game play of Bejeweled Twist aggregates all the knowledge Popcap has acquired over the last seven years to design one blockbuster title. From classic Bejeweled to Chuzzle to Peggle, the game takes pieces of each successful title and combines the game play, sounds, graphics and modes into a product that will bring casual gaming to a new level. Bejeweled Twist is going to be the new bar to reach in the industry in terms of addictive game play and a unified casual vision.
Stay tuned for the full review as we get deep into the full features of Bejeweled Twist. Special thanks to Dale North from Destructoid for hanging out for some drinks during the after party.
Wedbush Morgan Securities analyst Michael Pachter is “absolutely convinced” we’ll see a Nintendo Wii HD by 2011. What makes him so sure? In short, Nintendo will start to look bad if their console is said to be “for your mom” instead of for gamers.
In before Herr_Alien. 🙂
Come on Paul! How many podcasts are you going to miss?
@GOG says customers hate DRM: Of course they do! Just like you said, DRM only hurts the customers and not the pirates. And yes, please bring back games filled with physical content, I would love to have stuff like that.
@QOTW: Sorry, don’t know of any DRM that I could tolerate. I know that pirates shouldn’t be accepted, but unfortunately there’s nothing that can be done about them.
@DynamicJul
😀 Actually it is a nice change. The time zone difference usually works in my favor (Eastern Europe), but it’s not completely impossible for somebody from US to get in first.
@EA forum bans cause game bans:
So apparently they didn’t fix the issue yet … they’re still using one database to handle the authentication for both systems.
If you think of it, you don’t even need two databases with the same user/password data, you only need separate databases to store forum bans from whole-account bans.
Correcting the bug should not be that difficult and it will make a huge impact for the better.
@piracy’s up 20% in past 5 years:
Games for free? Who would think this would ever be a lucrative business? 😛
I for one would pirate the shit out of Assassin’s Creed 2, just to point out that intrusive DRM is not ok. I’m not that much into that kind of game though, so …
@GOG sez customers hate DRM
And for good reason. As long as the code reaches the client, any DRM measures in it will be bypassed. Not might be bypassed, not could be bypassed, WILL be bypassed.
As for physical content, well, you still have those Deluxe editions.
@Steam user database cracked:
Not the best of the possible news. I don’t like to have the credit card info stored on servers, and in my envision of an online store, the credit card info is never stored. Yes, with every purchase you would need to type in the number again, but unless you check out very often (instead of putting more items in the basket then checking out) it should be quite ok.
@QOTW:
Steam, and the regular CD-key.
Jonah, regarding DynamicJul’s comment, I think you mean pseudo-code. And it’s not really about pseudo-code; as long as you know (1) what you want the program to do and (2) how to do it in one language, it will be easy to get the same thing from another language. The main hurdle in all software companies is not about learning a new language, is more about figuring out what the software you’re making is supposed to do.
Actually my time zone is GMT +1 so it’s the same. Also, I forgot to mention that my country doesn’t have things such as ‘Microsoft offices’ or ‘video game shops’ so I have to buy everything off the internet and it isn’t possible to fix an Xbox 360 over the internet.
Wait… taking fallout 3 apart and putting it back together again? This time it’s a brand new engine, so even if they learnt some stuff from the previous games, it’s not like they could reuse that much this time as they have done between previous games.