Many game studios are being dropped following a bit of an economic downturn in the United States and globally. Activision has to deal with being agile enough to survive the economic times like anyone else and has dropped a few games that had great potential.
Gamers continue to ask the question, “why?” when some of their highest potential games were dropped to the floor. Ghostbusters and Brütal Legend are a couple examples of games with eager fans already salivating prior to its launch. Some of these fans are a bit ticked off that Activision named them as dropped franchise opportunities.
People ask why a company holds one “mediocre” title while getting rid of other potentially awesome ones. Don’t forget, this is a business and a good studio/publisher is going to make good business decisions without emotional attachments – those that bring emotions into play may end up with a highly valued product (to them) with no additional potential and lower revenue. This isn’t to say developers cannot be passionate about their games and their industry, they just have to build games gamers will buy and continue to fall in love with release after release.
Activision CEO Bobby Kotick is one of these business savvy individuals who knows where investors will find profits for the future, and he also know how to manage employees, with the use of software like this sample pay stub for payments and more.
“[Those games] don’t have the potential to be exploited every year on every platform with clear sequel potential and have the potential to become $100 million dollar franchises. … I think, generally, our strategy has been to focus… on the products that have those attributes and characteristics, the products that we know [that] if we release them today, we’ll be working on them 10 years from now.” (1up)
Ghostbusters is a great example of a title which could be well received and fun to play but probably wouldn’t be an exploitable franchise. The game, based on a popular movie, has limited potential for yearly releases and huge franchise success. Ghostbusters fans would probably disagree, but that’s when emotion comes into play. Think dollars and cents, not awesome fun gaming.
Oddly enough many of these business decisions from Activision, Electronic Arts and other big publishers arrive when the economy is in free fall and investors are eying your revenue potential. People make their most important and, usually, unfriendly business decisions when their company is at risk.
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It’s sad to think money comes first and entertainment value comes second but we’re not the ones trying to make a profitable living in the industry. Put yourself in Kotick’s shoes as he walks into a board meeting to discuss future plans, road maps and profitability – you’d do what you have to do to keep your job, right?
In before Herr_Alien. 🙂
Come on Paul! How many podcasts are you going to miss?
@GOG says customers hate DRM: Of course they do! Just like you said, DRM only hurts the customers and not the pirates. And yes, please bring back games filled with physical content, I would love to have stuff like that.
@QOTW: Sorry, don’t know of any DRM that I could tolerate. I know that pirates shouldn’t be accepted, but unfortunately there’s nothing that can be done about them.
@DynamicJul
😀 Actually it is a nice change. The time zone difference usually works in my favor (Eastern Europe), but it’s not completely impossible for somebody from US to get in first.
@EA forum bans cause game bans:
So apparently they didn’t fix the issue yet … they’re still using one database to handle the authentication for both systems.
If you think of it, you don’t even need two databases with the same user/password data, you only need separate databases to store forum bans from whole-account bans.
Correcting the bug should not be that difficult and it will make a huge impact for the better.
@piracy’s up 20% in past 5 years:
Games for free? Who would think this would ever be a lucrative business? 😛
I for one would pirate the shit out of Assassin’s Creed 2, just to point out that intrusive DRM is not ok. I’m not that much into that kind of game though, so …
@GOG sez customers hate DRM
And for good reason. As long as the code reaches the client, any DRM measures in it will be bypassed. Not might be bypassed, not could be bypassed, WILL be bypassed.
As for physical content, well, you still have those Deluxe editions.
@Steam user database cracked:
Not the best of the possible news. I don’t like to have the credit card info stored on servers, and in my envision of an online store, the credit card info is never stored. Yes, with every purchase you would need to type in the number again, but unless you check out very often (instead of putting more items in the basket then checking out) it should be quite ok.
@QOTW:
Steam, and the regular CD-key.
Jonah, regarding DynamicJul’s comment, I think you mean pseudo-code. And it’s not really about pseudo-code; as long as you know (1) what you want the program to do and (2) how to do it in one language, it will be easy to get the same thing from another language. The main hurdle in all software companies is not about learning a new language, is more about figuring out what the software you’re making is supposed to do.
Actually my time zone is GMT +1 so it’s the same. Also, I forgot to mention that my country doesn’t have things such as ‘Microsoft offices’ or ‘video game shops’ so I have to buy everything off the internet and it isn’t possible to fix an Xbox 360 over the internet.
Wait… taking fallout 3 apart and putting it back together again? This time it’s a brand new engine, so even if they learnt some stuff from the previous games, it’s not like they could reuse that much this time as they have done between previous games.