Activision has decided to take Guitar Hero to the next level: Action Figures. This is a great move for the company, striking the iron while it’s hot! The Guitar Hero and Rock Band franchises are growing in intensity while big blockbuster titles like GTA IV are waning in sales and profit.
Pretty soon you and your children can purchase action figures in the liking of Guitar Hero, would you consider this or is it just a gimmick?
McFARLANE TOYS ANNOUNCES PARTNERSHIP WITH ACTIVISION
TO PRODUCE GUITAR HERO(tm) ACTION FIGURES
TEMPE, Ariz. ~ McFarlane Toys announces a partnership with Activision, Inc. (Nasdaq: ATVI) to produce action figures from the hit video game franchise, Guitar Hero®. The first line is expected to hit store shelves this fall.
The hugely popular Guitar Hero franchise delivers the ultimate guitar-bending experience and enabling aspiring axe-shredders everywhere the chance to Unleash Their Inner Rock Star. Featuring a wide variety of music spanning five decades, the franchise is highlighted by countless original recordings from many of the most beloved artists of all time.
Represented in the first line of action figures are four of the Guitar Hero game’s most popular characters:
JOHNNY NAPALM
AXEL STEEL
LARS ÜMLAUT
GOD OF ROCK
“We have very recently begun creating toys based on video games,” says McFarlane Toys CEO Todd McFarlane. “With Activision, we get to work on arguably one of the biggest video game franchises out there, and capitalize on the wide-ranging demographic that encompasses this game.”
Each figure has 15-18 moving parts. Additionally, a unique guitar is included with each character that is removable and interchangeable with the other figures. Each figure also comes with a sculpted Guitar Hero logo base.
McFarlane Toys’ 6-inch action figures retail for $10-$15.
Visit www.SPAWN.com for updates and the all the latest and to-the-minute news.
About McFarlane Toys
Grammy-and Emmy-winning producer/director Todd McFarlane, creator of Spawn and the founder of SPAWN.com, is the force behind McFarlane Toys, one of America’s top action figure manufacturers. With an eclectic array of movie, TV and music licensing tie-ins – as well as the officially licensed teams of the NFL, NBA, MLB and NHL, McFarlane Toys has become a leader and redefined the standards within the action figure industry. For complete information on this pop-culture powerhouse, visit SPAWN.com.
About Activision, Inc.
Headquartered in Santa Monica, California, Activision, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products. Founded in 1979, Activision posted net revenues of $2.9 billion for the fiscal year ended March 31, 2008.
Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, the Netherlands, Australia, Japan and South Korea. More information about Activision and its products can be found on the company’s website, www.activision.com.
@The Old Republic of “warping kids” with pro-gay message:
… something tells me that being gay is not an acquired taste, so I have my doubts about “warping”.
@Rumor: Next Harmonix project being released on XBLA, PSN, and Facebook
You know what? I’m gonna call any game/genre that requires a new/dedicated controller a fad.
I don’t care about fads. Next!
@ extreme sports videogames back to prominence
Dunno. People who like extreme sports will just do the sports.
@SNK brings Neo*Geo back as a handheld
Emulators, people, emulators. Apply the right filtering and you can play it on pretty much on any resolution.
Paul, I’m not making names up. Worst case, I spell them badly.
http://en.wikipedia.org/wiki/Prypiat
If you can’t figure out a good question of the week, you can use this one: “What would be a good question of the week?” 😉
“You know what doesn’t exist in the Star Wars universe? God.”
touche Jonah!!
Actually, there’s a reason there’s no question of the week, and it’s not because I couldn’t think of one. You’ll see.
There’s a reason for no question of the week? I’m anxious to know what’s coming up in episode 250, I wonder what could be that special in a podcast.
@Vita: I’m just going to repeat last week’s comment which didn’t get posted: No surprise here to me. I knew that the PS Vita was going to have a rough launch no matter how good they say it is. It has to appeal to the masses and have good software for it to sell.
sup .i really missed 2 episodes and this new one, just came here to say that oliver lance and oliver are the same. @special 250th episode I really hope that you could get derrick and jennifer in the podcast coz I really miss em…still downloading this episode
Sup.
@=The Old Republic of “warping kids” with pro-gay message . I mostly disagree with lesbians and gays coz I am a christian myself and i have been wanting to punch gays on my class BUT its not Biowares fault coz its how you allow your kids its your parents fault if they allow you to play those “gaymes”
@PS Vita continues to struggle in Japan
Now this is what happens if you make a portable console then you smash all the good things together ,I MEAN wth its like a DS on steroids
BTW oliver and oliver lance are the same .I wish the special would be Derrick and Jennifer hosting the show