Rumors float around the Internet questioning when Microsoft will ship a Blu-ray enabled Xbox 360 or add-on device like they did with the, now failed, HD-DVD. At CES 09 Robbie Bach, president of Microsoft’s Entertainment & Devices division, says this request is “way down the list.”
Mr. Bach had some great selling points as to why a Blu-ray player has little value in the world of Xbox 360. The primary reason, of course, being the Xbox 360 developers cannot take advantage of Blu-ray as a development platform for games. This was the price Sony, or the consumer, paid to own a PlayStation 3 since all games are printed on the media and are, in effect, Blu-ray “capable.”
We say capable because not all (any?) PlayStation 3 games currently make full use of the Blu-ray media. Many games will reprint the game on the media for optimization purposes, fill the game with international voice overs for all countries or, otherwise, stuff the media with something that will serve a useful purpose. Sony has near-future-proofed their device by giving game developers years of growth in terms of utilizing the Blu-ray capacity.
Microsoft chose to take the smaller old-style DVD format for games and media. Adding the HD-DVD didn’t add a large deal of risk because, as we saw, they can discontinue the model and not change their core gaming demographic. We still laughed a bit at them, but that was where it ended. Bach also said that it’s not really a great economic time to push a new 360 SKU on potential customers with additional cost just for Blu-ray movies playback.
They could add Blu-ray game development support as well but that would just alienate the “28 million Xboxes” they have already shipped.
“OK, let me get this straight: I’m going to add something to the product that’s going to raise the cost, which means the price goes up, consumers aren’t asking for it, and by the way, my game developers can’t use it.” (gamespot)
Of course, the first thing that came to our mind was “well, you did it for HD-DVD, how is Blu-ray different?” The key areas we can think of really come down to Blu-ray is a Sony technology and they are a direct competitor and, to top it off, HD-DVD allowed them to fight against the PS3 at the media level of the industry. They minimized the risk by making the product a secondary add-on device and, if HD-DVD had won, they’d have the winning format already under production (still not for games).
It seems Microsoft has changed their battle plans a little. They started out talking up the media aspects of the 360, using Media Center, renting movies and TV shows and had the HD-DVD as a subproduct. Today, they’re investing in Netflix for media and everything else favors the games.
Which is fine, we like games.
Jonah,
I have to say I am a bit offended at your blanket statement about The Sims fans all being a bunch of 14 year old girl Bieber fans. I’ll have you know we are 30 something old bieber fans, j/k. There really are a wide age range of Sims fans. While the game as Paul said was made to be easier and accessible to a broader range of fans doesn’t mean the game is simple. People have made Machinama’s, Legacy families, build challenges, etc. Proof is also in some sites catering to the more Adult things you can do with the Sims, I won’t list the sites to keep this clean but Google around and I’m sure you’ll find what I mean.
I’d like to answer both this week’s question and last weeks since they both interest me:
This Weeks: I was going to first say Facebook Games but they seem to be dying nicely on their own. Instead I wouldn’t mind to see all FPS games die in a fire, I wouldn’t miss any of them. The last one I really played was Doom I. After that they all pretty much seem the same and very boring. Listening to you guys talk about Halo and MasterChef I couldn’t see what was the appeal about the game or MC as a Iconic character. When I play a game I want to be Indiana Jones or Bond, I don’t want to be me in the game.
Last Week’s: For me the golden age would be like Paul’s with the SNES and it’s plethora of RPG games. Jordan is in for a real treat playing CT for the first time, I wish I could do that as well. The SNES was a time when I felt that I belonged to the gaming community. I loved CT, FF4 and FF6 games. After release of N64 I felt like FPS was taking over and becoming the game genre to make. Adventure seemed to die after that era. I later felt solace with the PS1 and DS games for my adventure and RPG needs.
To sum up I feel like FPS has displaced me as market for games because I am too old and slow to “get” FPS games and Adventure/RPG doesn’t make enough money by comparison.
Re: Blizzard not rolling back Diablo III game data.
I like that they have chosen not to punish everyone who didn’t use the exploit. It makes me think that Blizzard actually cares about its customers.
Re: Obsidian desires to make Star Wars Rpg.
The question is will they be allowed to and can they afford the price that EA will probably charge for the rights to make it?
Hey guys,
I missed last week’s QOTW so maybe I’ll give my answer as Alphasard did.
Golden era of games: It’s so hard to choose. I’ve been playing games on and off for the most part of my life. I played a lot of Atari, C64, then (S)NES but I think I became aware of what I was really playing and I started actively looking for particular games in the late 90’s, earliy 2000’s. I already mentioned my love of adventure games and that’s when I found Broken Sword, the Monkey Island series, Jack Orlando, Syberia, etc. I also loved Heroes of Might and Magic III and I played a lot of NFS: Hot Pursuit. Somewhere around 2002 I stopped upgrading my PC and I didn’t really play any new stuff… Until I bought a PS3 3 years ago and I can play all the new releases without having to worry about hardware which is great. This is my gaming renaissance, so to speak.
Genre I’m burnt out on: I would have to say sports games. I’m an NHL fan and I played the EA Sports games since 1998. I bought NHL11 for my PS3, I played a while but I found many better games to play. I think I haven’t played a single game in over a year. I enjoyed FIFA and NBA games back in the day as well but I’m not drawn to them anymore.
Question from the reader: Do you think that the E3 this year is going to be a big event? Could it be too damn big with the new generation consoles playing a huge part in it? (Sorry Jonah, couldn’t resist 😉 )