After four years of development, Popcap lit up Seattle Monday night with the launch of Bejeweled Twist sparing no expense to show off their new casual game. It took four years to complete but Popcap isn’t going to release a game until it’s perfect. You won’t play it until they believe it is a game their mom would love.
“Popcap builds games for people, not demographics,” says CEO David Roberts. At the launch the founders, John Vechey, Brian Fiete and Jason Kapalka talked about the casual game market while the “Gem Girls” walked around looking sexy and flashy. Roberts talked about the casual game industry and forecasts it growing to become an $8 billion market — not too shabby for USD $19.99 games.
Downloads of Bejeweled, of course, show no signs of stopping and Popcap explained that 40% of their revenue comes from the old concepts of “Diamond Mine.” Phil Spencer, Microsoft Game Studios’ General Manager, hopped on stage and explained how Microsoft saw Popcap’s vision in their Diamond Mine flash game and suggested a rename to Bejeweled, the founders hated the name but took the big companies suggestion on the change.
Since then, we’ve had many folks attempt to clone and replicate the success in Popcap’s flagship product. Complete with open bar, Gem Girls, camera flashes and glitter this game launch shows the growing casual games industry the great power and momentum of “simple” casual games.
Nothing about Bejeweled Twist is simple. The game play of Bejeweled Twist aggregates all the knowledge Popcap has acquired over the last seven years to design one blockbuster title. From classic Bejeweled to Chuzzle to Peggle, the game takes pieces of each successful title and combines the game play, sounds, graphics and modes into a product that will bring casual gaming to a new level. Bejeweled Twist is going to be the new bar to reach in the industry in terms of addictive game play and a unified casual vision.
Stay tuned for the full review as we get deep into the full features of Bejeweled Twist. Special thanks to Dale North from Destructoid for hanging out for some drinks during the after party.
The month, June 2008, Metal Gear Solid 4 takes number one on the NDP figures with 774,600 individual units (over 1-million if you include bundles), in July… they didn’t even make the top ten figure. What the heck?
Jonah,
I have to say I am a bit offended at your blanket statement about The Sims fans all being a bunch of 14 year old girl Bieber fans. I’ll have you know we are 30 something old bieber fans, j/k. There really are a wide age range of Sims fans. While the game as Paul said was made to be easier and accessible to a broader range of fans doesn’t mean the game is simple. People have made Machinama’s, Legacy families, build challenges, etc. Proof is also in some sites catering to the more Adult things you can do with the Sims, I won’t list the sites to keep this clean but Google around and I’m sure you’ll find what I mean.
I’d like to answer both this week’s question and last weeks since they both interest me:
This Weeks: I was going to first say Facebook Games but they seem to be dying nicely on their own. Instead I wouldn’t mind to see all FPS games die in a fire, I wouldn’t miss any of them. The last one I really played was Doom I. After that they all pretty much seem the same and very boring. Listening to you guys talk about Halo and MasterChef I couldn’t see what was the appeal about the game or MC as a Iconic character. When I play a game I want to be Indiana Jones or Bond, I don’t want to be me in the game.
Last Week’s: For me the golden age would be like Paul’s with the SNES and it’s plethora of RPG games. Jordan is in for a real treat playing CT for the first time, I wish I could do that as well. The SNES was a time when I felt that I belonged to the gaming community. I loved CT, FF4 and FF6 games. After release of N64 I felt like FPS was taking over and becoming the game genre to make. Adventure seemed to die after that era. I later felt solace with the PS1 and DS games for my adventure and RPG needs.
To sum up I feel like FPS has displaced me as market for games because I am too old and slow to “get” FPS games and Adventure/RPG doesn’t make enough money by comparison.
Re: Blizzard not rolling back Diablo III game data.
I like that they have chosen not to punish everyone who didn’t use the exploit. It makes me think that Blizzard actually cares about its customers.
Re: Obsidian desires to make Star Wars Rpg.
The question is will they be allowed to and can they afford the price that EA will probably charge for the rights to make it?
Hey guys,
I missed last week’s QOTW so maybe I’ll give my answer as Alphasard did.
Golden era of games: It’s so hard to choose. I’ve been playing games on and off for the most part of my life. I played a lot of Atari, C64, then (S)NES but I think I became aware of what I was really playing and I started actively looking for particular games in the late 90’s, earliy 2000’s. I already mentioned my love of adventure games and that’s when I found Broken Sword, the Monkey Island series, Jack Orlando, Syberia, etc. I also loved Heroes of Might and Magic III and I played a lot of NFS: Hot Pursuit. Somewhere around 2002 I stopped upgrading my PC and I didn’t really play any new stuff… Until I bought a PS3 3 years ago and I can play all the new releases without having to worry about hardware which is great. This is my gaming renaissance, so to speak.
Genre I’m burnt out on: I would have to say sports games. I’m an NHL fan and I played the EA Sports games since 1998. I bought NHL11 for my PS3, I played a while but I found many better games to play. I think I haven’t played a single game in over a year. I enjoyed FIFA and NBA games back in the day as well but I’m not drawn to them anymore.
Question from the reader: Do you think that the E3 this year is going to be a big event? Could it be too damn big with the new generation consoles playing a huge part in it? (Sorry Jonah, couldn’t resist 😉 )