Rumors float around the Internet questioning when Microsoft will ship a Blu-ray enabled Xbox 360 or add-on device like they did with the, now failed, HD-DVD. At CES 09 Robbie Bach, president of Microsoft’s Entertainment & Devices division, says this request is “way down the list.”
Mr. Bach had some great selling points as to why a Blu-ray player has little value in the world of Xbox 360. The primary reason, of course, being the Xbox 360 developers cannot take advantage of Blu-ray as a development platform for games. This was the price Sony, or the consumer, paid to own a PlayStation 3 since all games are printed on the media and are, in effect, Blu-ray “capable.”
We say capable because not all (any?) PlayStation 3 games currently make full use of the Blu-ray media. Many games will reprint the game on the media for optimization purposes, fill the game with international voice overs for all countries or, otherwise, stuff the media with something that will serve a useful purpose. Sony has near-future-proofed their device by giving game developers years of growth in terms of utilizing the Blu-ray capacity.
Microsoft chose to take the smaller old-style DVD format for games and media. Adding the HD-DVD didn’t add a large deal of risk because, as we saw, they can discontinue the model and not change their core gaming demographic. We still laughed a bit at them, but that was where it ended. Bach also said that it’s not really a great economic time to push a new 360 SKU on potential customers with additional cost just for Blu-ray movies playback.
They could add Blu-ray game development support as well but that would just alienate the “28 million Xboxes” they have already shipped.
“OK, let me get this straight: I’m going to add something to the product that’s going to raise the cost, which means the price goes up, consumers aren’t asking for it, and by the way, my game developers can’t use it.” (gamespot)
Of course, the first thing that came to our mind was “well, you did it for HD-DVD, how is Blu-ray different?” The key areas we can think of really come down to Blu-ray is a Sony technology and they are a direct competitor and, to top it off, HD-DVD allowed them to fight against the PS3 at the media level of the industry. They minimized the risk by making the product a secondary add-on device and, if HD-DVD had won, they’d have the winning format already under production (still not for games).
It seems Microsoft has changed their battle plans a little. They started out talking up the media aspects of the 360, using Media Center, renting movies and TV shows and had the HD-DVD as a subproduct. Today, they’re investing in Netflix for media and everything else favors the games.
Which is fine, we like games.
This week’s episode is the final episode before E3, and next week, an outtakes episode filled with Dr. Who and Game of Thrones discussion will run. After that, we’ll have some serious E3 2013 discussion, especially about what happens with Microsoft and Sony in particular.
@Pachter predicts $349 for PS4, $399 for Xbox One
Interesting. I don’t see this happening though, the hardware behind them is basically identical. And for the same stuff, Sony has a history of running higher prices.
@World of Warcraft movie
*sigh* … why the hell not … I’ve seen Mario, Prince of Persia, so why the heck not. I mean it’ll have a ton of CGI, so does it really matter the origins of the story/script? For all it’s worth being “made after WoW” will most likely be used as a marketing tool to get more people in the cinema.
@Robert Bowling’s Robotoki raided by LAPD, mistake COD figure as armed intruder
… really? I blame the dev who pressed the panic button.
Jonah, Ghost is wielding an M4 with an M203 under-barrel grenade launcher and a red dot reflex sight. Not sure what to make out of the sound suppressor though.
@Documentary seeks to unearth 3.5M E.T. cartridges from landfill
… waste of time if you ask me. But hey, they have money to spend, the contractor has people to pay.
@Oculus Rift developer Andrew Scott Reisse, 33, killed as bystander in police chase
Manslaughter. That’ll be the verdict.
As for Andrew Scott Reisse, R.I.P.
@Shadow of the Eternals Kickstarter fundraising struggling
So I remember that at one point we were wondering when we’ll get the first failure on kickstarter. Now if I remember correctly, what we wanted was a project to meet the goals, but then to not deliver. This one doesn’t quite meet the requirements but still, it is the first project that could fail while still being under the spotlight.
@EEE
Didn’t watch any conferences. They were all at some awkward time; 12pm pdt is the worst time to have any conference. It’s middle of the night in Japan and workday in US and UK. Only suitable for Chinese where consoles are banned. Regardless, the news was all right. It’s surprising to see the console battle so one sided. PS4 definitely plowed Microsoft. I am genuinely surprised to say this but Sony seems to have learned from it’s mistakes and is doing what the gamers want. As opposed to Microsoft, whose vision of the living room seems to be inconsistent with our own. That said, I will probably be getting a PS4 on release. That and Battlefield. Glad to see that some very good MMOs are coming to consoles.
@Xbox 180
Composed the post above a week ago. So much has changed. I have never seen Microsoft so humbled in its entire existence. Bill Gates is rotating in his grave. And he ain’t even dead yet. From one side they slapped themselves in the face hard by going back on their “vision of the living room”. On the other hand, it speaks volumes that they take PS4 as a serious threat and a more appealing console. Which means they still have time to turn things around. Still, I am set on the PS4 but will eventually get an Xbox. Once the price is right.
@WiiU
I am currently taking bets on if the WiiU collapses before the core Nintendo titles come out. Since my Lovefilm subscription ran out I haven’t even touched the thing. And not really planing on doing it any time soon. I am tired of Nintendo feeding me promises.
PS: I love the fact that Microsoft is ripping of Playstation plus, but considering that the first 2 games available are Halo 3 and Assasin’s Creed 2 are a joke. Here in UK Halo 3 costs a pound and practically every person who owns an Xbox has it.