Microsoft recently announced their price cuts on the Xbox 360, effective today, but what is motivating them? Microsoft’s not going to make much additional money by passing off the savings to the customer but they will, more than likely, sell a bunch of great new Xbox 360‘s to a new crowd of gamer.
Motivation? Sony.
“I’m not at a point where I can say we’re going to beat Nintendo,” says Don Mattrick, senior vice-president of Microsoft’s Interactive Entertainment Business. Indeed, Nintendo is likely to run away with the lead in the current generation of console gaming, leaving Microsoft and Sony to battle for second place. (businessweek)
Who would have thought Sony and Microsoft would be battling out this generation for second place while Nintendo breezes through with their Wii console and a handful of games with mediocre game reviews? Don’t answer that, it’s a rhetorical question. If you saw this coming and you’re not on the marketing or project planning for one of these console makers you better prep your resume!
The battle isn’t cooling, Microsoft drops their price to compete with their big competitor Sony which also brings it closer to the price tag on the Wii getting two bird with one stone. The reason Wii is winning is clearly due to its broad demographic of grandpa and grandma non-gamers along with hardcore gamers who have to collect all the consoles and younger gamers that want to fit the trend.
Microsoft’s clearly shooting for second place by installing more units into the consumers home as possible. They’ve got a great library of first person shooter titles, a few RPG’s and RTS titles and the typical contraversial titles like GTA and Saints Row with more hot blockbusters (read: Gears of War 2) arriving soon.
I see this as a great opportunity for casual game developers to get into the Xbox Live Arcade market and start making themselves (and Microsoft) some money off the new gamers that will buy their first Xbox 360 for $199 and up. Microsoft’s getting closer to the low-budget gamer crowd with their price cuts so it would be great if they can take advantage of that market with lower cost titles as well.
If you’re a game developer looking for console stick time and you want to grab the attention of a large pool of gamers, the Xbox 360 isn’t a bad start!
While Microsoft isn’t aiming at Nintendo just yet, there is no doubt Nintendo will be in their sights if they can smoke the pants off Sony in the near future (by this holiday).
This week’s episode is the final episode before E3, and next week, an outtakes episode filled with Dr. Who and Game of Thrones discussion will run. After that, we’ll have some serious E3 2013 discussion, especially about what happens with Microsoft and Sony in particular.
@Pachter predicts $349 for PS4, $399 for Xbox One
Interesting. I don’t see this happening though, the hardware behind them is basically identical. And for the same stuff, Sony has a history of running higher prices.
@World of Warcraft movie
*sigh* … why the hell not … I’ve seen Mario, Prince of Persia, so why the heck not. I mean it’ll have a ton of CGI, so does it really matter the origins of the story/script? For all it’s worth being “made after WoW” will most likely be used as a marketing tool to get more people in the cinema.
@Robert Bowling’s Robotoki raided by LAPD, mistake COD figure as armed intruder
… really? I blame the dev who pressed the panic button.
Jonah, Ghost is wielding an M4 with an M203 under-barrel grenade launcher and a red dot reflex sight. Not sure what to make out of the sound suppressor though.
@Documentary seeks to unearth 3.5M E.T. cartridges from landfill
… waste of time if you ask me. But hey, they have money to spend, the contractor has people to pay.
@Oculus Rift developer Andrew Scott Reisse, 33, killed as bystander in police chase
Manslaughter. That’ll be the verdict.
As for Andrew Scott Reisse, R.I.P.
@Shadow of the Eternals Kickstarter fundraising struggling
So I remember that at one point we were wondering when we’ll get the first failure on kickstarter. Now if I remember correctly, what we wanted was a project to meet the goals, but then to not deliver. This one doesn’t quite meet the requirements but still, it is the first project that could fail while still being under the spotlight.
@EEE
Didn’t watch any conferences. They were all at some awkward time; 12pm pdt is the worst time to have any conference. It’s middle of the night in Japan and workday in US and UK. Only suitable for Chinese where consoles are banned. Regardless, the news was all right. It’s surprising to see the console battle so one sided. PS4 definitely plowed Microsoft. I am genuinely surprised to say this but Sony seems to have learned from it’s mistakes and is doing what the gamers want. As opposed to Microsoft, whose vision of the living room seems to be inconsistent with our own. That said, I will probably be getting a PS4 on release. That and Battlefield. Glad to see that some very good MMOs are coming to consoles.
@Xbox 180
Composed the post above a week ago. So much has changed. I have never seen Microsoft so humbled in its entire existence. Bill Gates is rotating in his grave. And he ain’t even dead yet. From one side they slapped themselves in the face hard by going back on their “vision of the living room”. On the other hand, it speaks volumes that they take PS4 as a serious threat and a more appealing console. Which means they still have time to turn things around. Still, I am set on the PS4 but will eventually get an Xbox. Once the price is right.
@WiiU
I am currently taking bets on if the WiiU collapses before the core Nintendo titles come out. Since my Lovefilm subscription ran out I haven’t even touched the thing. And not really planing on doing it any time soon. I am tired of Nintendo feeding me promises.
PS: I love the fact that Microsoft is ripping of Playstation plus, but considering that the first 2 games available are Halo 3 and Assasin’s Creed 2 are a joke. Here in UK Halo 3 costs a pound and practically every person who owns an Xbox has it.