Microsoft recently announced their price cuts on the Xbox 360, effective today, but what is motivating them? Microsoft’s not going to make much additional money by passing off the savings to the customer but they will, more than likely, sell a bunch of great new Xbox 360‘s to a new crowd of gamer.
Motivation? Sony.
“I’m not at a point where I can say we’re going to beat Nintendo,” says Don Mattrick, senior vice-president of Microsoft’s Interactive Entertainment Business. Indeed, Nintendo is likely to run away with the lead in the current generation of console gaming, leaving Microsoft and Sony to battle for second place. (businessweek)
Who would have thought Sony and Microsoft would be battling out this generation for second place while Nintendo breezes through with their Wii console and a handful of games with mediocre game reviews? Don’t answer that, it’s a rhetorical question. If you saw this coming and you’re not on the marketing or project planning for one of these console makers you better prep your resume!
The battle isn’t cooling, Microsoft drops their price to compete with their big competitor Sony which also brings it closer to the price tag on the Wii getting two bird with one stone. The reason Wii is winning is clearly due to its broad demographic of grandpa and grandma non-gamers along with hardcore gamers who have to collect all the consoles and younger gamers that want to fit the trend.
Microsoft’s clearly shooting for second place by installing more units into the consumers home as possible. They’ve got a great library of first person shooter titles, a few RPG’s and RTS titles and the typical contraversial titles like GTA and Saints Row with more hot blockbusters (read: Gears of War 2) arriving soon.
I see this as a great opportunity for casual game developers to get into the Xbox Live Arcade market and start making themselves (and Microsoft) some money off the new gamers that will buy their first Xbox 360 for $199 and up. Microsoft’s getting closer to the low-budget gamer crowd with their price cuts so it would be great if they can take advantage of that market with lower cost titles as well.
If you’re a game developer looking for console stick time and you want to grab the attention of a large pool of gamers, the Xbox 360 isn’t a bad start!
While Microsoft isn’t aiming at Nintendo just yet, there is no doubt Nintendo will be in their sights if they can smoke the pants off Sony in the near future (by this holiday).
Good show guys but I’m missing Paul and Dan.
I heard you mention your playing Shadowrun Returns Jonah, how are you liking the game? I’ve gotten it myself and it seems to have a short campaign seeming to rely on the community to create campaigns themselves like with the Neverwinter games.
Speaking of Sierra Online and Kickstarter, Hero-U being made by the Coreys was mentioning the various other creative leads also kickstarting their old franchises as well. Although changed since they don’t own the original IP like (Space Quest = Space Venture).
As for what I’m playing I’m playing Civ V BNW, Minecraft and Jade Empire. It’s my first time playing JE and I got it off GoG and I can see why it got the reviews it did, it is a well deserved reputation. Good atmosphere and challenge in the fights, at least for me since I’m not a great action game player.
@Getting old
Happy Birthday Jonah. Congratulations on getting one year closer to death. On the bright side, your mid-life crisis is just about over. Roll on arthritis, weak knees and a man-sized diaper.
@Phil Fish is no longer aPHILiated with FISHy gaming business (damn I’m punny)
Man. That sounds so childish. But it would have a better effect if FEZ would be Halo or Mass Effect. Personally, I never heard of FEZ until he started making all that racket. In fact , this could have a good post-mortem marketing effect.
@Shadow of the Eternals back from the dead (again)
It’s funny how the game is already f**king with you. And it’s not even out yet. I really want to see it released. It will be a nice £5 title, considering that It will sell next to no copies on the Wii U. Although I am afraid that this project will not see the light of day regardless of how many times they put it on Kickstarter. Not until Silicone Knights sell off the IP
@Neil Gaiman making games
That sounds terrific. Neil Gaiman is a talented writer, so the story is bound to be good. Lets hope the game can keep up with him. I read a number of his books. Enjoyed all of them. Looking forward to this game.
@The worldwide Internet sensation
I played WoW for the first time a few month ago and was very disappointed. It did not live up to my expectations. But that is most likely because I played a lot of WoW clones for the past few years and I am fed up with the genre. I found WoW to be very basic compared to its clones. I am sure it is a good game, but I just have to much of a life to waste my time on this.
Ps: I haven’t played Walking Dead past episode 1 yet, so I didn’t listen to the last podcast discussion to avoid spoilers. Thought I was successful, but did not expect Jordan’s stealthy revelation about Lee. For the future, it would be nice if you could maybe mention that spoilers will follow or put it in the podcast description, that would be nice.