The Internet has given us a communication mechanism which allows developers to better understand their audience. You can use community sites to market your content and your brand but you can also use them to better understand your market and bring your strageties and progress to your fans.
Valve Software has taken their latest successful franchise title Team Fortress 2 and followed it up with a website or “blog” which can keep their fans “in the loop.” Teamfortress.com will, no doubt, be the launch pad for much hype, community offerings and up-to-date news about the TF2 game and any updates.
“Now that we’ve settled into regular releases of content, we’ve found ourselves wanting a better way to talk directly to the TF2 community about the state of the game and some of the reasoning behind the choices we’re making. Our hope is that this blog will accomplish that, and give everyone some better insight into our development process as well.” (teamfortress.com)
Now, there is a great chance Valve will use their new launch pad to talk about upcoming games and lead you to demo’s and downloads to the TF2 title; they already link to the valve store to purchase the game. But, blogs bring in users searching for fresh content about the game and give official word to kill any bad rumors.
Call it marketing, call it journalism or developers notes, there is nothing wrong with having one more resource which represents the voice of Valves TF2 development team. Congradulations guys!
If you’re looking to get into a new guild of über casual gamers,
I wrote a comment to this podcast instead of playing GTA 5. I should probably get the VGRT reader’s award or something.
@EA CEO
I am in the camp who hates EA by default. I still bear a grudge for them ruining Oddworld: Stranger’s Wrath and Marvel Nemesis. It will never change regardless of who runs it. But I do enjoy Battlefield and am looking forward to Battlefront so I am glad that some guy got replaced by another guy and I hope he will take the company in a bold new direction out of the shit pit it’s in.
@Sega buys Atlus
Never heard of Atlus. But I don’t expect Sega to get back in the console race. At the moment the competition is cutthroat in the market. Even an established brand like Nintendo can’t survive. Maybe Sega wants to expand it’s TV add on business. They release little boxes that have bunch of classic Sega games and are plugged into your TV. Either that or they want more MMOs.
@To mediocricity and below
Star Trek had a reboot and I didn’t even notice. I always thought Star Trek needed a reboot. It’s a very long running franchise. But I would prefer a condensed contemporary version of the original series. Not a movie where there is more shooting then actual trecking.
@Your daddie’s credit card can no longer beat Diablo
Just recently I started playing the second Diablo with a friend. I love it. Fast paced combat. Many locations. And loadsa loot. I also played the Xbox 360 demo and it was good. But not as good as 2. Combat was way to slow. On the account of auction house, I completely do not care if it is there or not. I am the type who can spend hours grinding monsters to get a good item (Monster Hunter eats my life)
@QOTW
I will answer last weeks question if it’s all the same. I live by the Russian rule of: “if it ain’t broke -don’t fix it”. I got a DSi because my original DS was falling apart. My Xbox 360 crashes evey 2 hours but I won’t get a new one as I don’t tend to play the same game for more than 2 hours anyway. I only get new hardware if i don’t already have it.
First I wanted to wish Jordan a speedy recovery from his hospital stay, I hope it wasn’t too serious.
It was nice to hear Dan on the show again!
@EA Change: Just googling to see the long history of game series ruined they have built a reputation that may be irreparable at this point. I know I’ll be getting Sims 4 for my wife and this change I hope does bring better games. The reputation is however a well earned one.
@Diablo Auction house: I think the more games that abandon the Pay to Win mechanic the better for quality games.
I’d like to end this with a question to you guys. I’m trying to figure out what is the best console for a family to play on and so far that does seem to be the Nintendo franchise. Xbox and PS seem very heavily focused on FPS and other 3D games. My wife get’s motion sickness from 3d gaming and can only play side scrollers and the like. Also I heard you saying how split screen is dead so I’m wondering what do you do when you have people that want to play the same game on the same console at the same tv?