Rumors float around the Internet questioning when Microsoft will ship a Blu-ray enabled Xbox 360 or add-on device like they did with the, now failed, HD-DVD. At CES 09 Robbie Bach, president of Microsoft’s Entertainment & Devices division, says this request is “way down the list.”
Mr. Bach had some great selling points as to why a Blu-ray player has little value in the world of Xbox 360. The primary reason, of course, being the Xbox 360 developers cannot take advantage of Blu-ray as a development platform for games. This was the price Sony, or the consumer, paid to own a PlayStation 3 since all games are printed on the media and are, in effect, Blu-ray “capable.”
We say capable because not all (any?) PlayStation 3 games currently make full use of the Blu-ray media. Many games will reprint the game on the media for optimization purposes, fill the game with international voice overs for all countries or, otherwise, stuff the media with something that will serve a useful purpose. Sony has near-future-proofed their device by giving game developers years of growth in terms of utilizing the Blu-ray capacity.
Microsoft chose to take the smaller old-style DVD format for games and media. Adding the HD-DVD didn’t add a large deal of risk because, as we saw, they can discontinue the model and not change their core gaming demographic. We still laughed a bit at them, but that was where it ended. Bach also said that it’s not really a great economic time to push a new 360 SKU on potential customers with additional cost just for Blu-ray movies playback.
They could add Blu-ray game development support as well but that would just alienate the “28 million Xboxes” they have already shipped.
“OK, let me get this straight: I’m going to add something to the product that’s going to raise the cost, which means the price goes up, consumers aren’t asking for it, and by the way, my game developers can’t use it.” (gamespot)
Of course, the first thing that came to our mind was “well, you did it for HD-DVD, how is Blu-ray different?” The key areas we can think of really come down to Blu-ray is a Sony technology and they are a direct competitor and, to top it off, HD-DVD allowed them to fight against the PS3 at the media level of the industry. They minimized the risk by making the product a secondary add-on device and, if HD-DVD had won, they’d have the winning format already under production (still not for games).
It seems Microsoft has changed their battle plans a little. They started out talking up the media aspects of the 360, using Media Center, renting movies and TV shows and had the HD-DVD as a subproduct. Today, they’re investing in Netflix for media and everything else favors the games.
Which is fine, we like games.
A great nostalgic episode, I do enjoy gaming flashbacks, keep them coming.
@Nintendo Game boy emulation: I do hope this means they will port more of their games to other platforms. I do remember the Bleem! Emulator for Sony games but that ended up getting sued for it. As for Nintendo I can only hope this will lead to more access of their games legally.
While we are on the subject of Nintendo I was thinking we could really have explored more of the Greco-roman games, not just Kid Icarus but also Battle of Olympus another side scrolling game from NES days. They seem afraid to try to push new IP’s and just stick with their tried and true ones. Which I think tends to make them feel stale. When Paul was discussing the end of the Zelda Cartoon and how Link and Zelda had to team up to find her father, I thought ‘Well that would have been a fine game right there!’
@EA: I guess they can’t be all that bad if they really are equal treatment. They HAVE had a long history of games with LGBT relationship options. I remember in Sims 2 there were apparently hidden stats you had to use an external program to see. One of these stats was a persons attractions tendencies, a score both for male and female, which ever ranked higher the character tended toward. I just thought it was neat that they went to this extent to make a character unique and even a little beyond your control.
@Sony Settles: I do remember those ads and I was tempted by them. Boy would I have been PISSED to find I would have to buy the game TWICE. I thought the whole point was that any game bought on the main PS3 could be transferred and played on the vita.
QotW: I started my shopping in November, but not on black friday or cyber monday.
First I want to apologize for not commenting much, but I tend to be too shy to comment much (and I didn’t get your podcast because I have been with my family doing a vacation-type thing for a few weeks). I feel like your commentaries on this, though have garnered my responses.
About Nintendo:I feel like they are trying to make a bit of a fuss over something that was not a very big fuss in the first place.
About EA: I have a number of friends that work for EA here in Orlando (mostly they worked on Tiger Woods games back in the day and now work with Madden games). I love that ya’ll commented on this and brought it to light to your followers. I really like that they truly care about their employees. I think you missed the nail when you say that you think Bioware was inclusive before EA was invloved.
On Sony Settling: Those ads were quite frustrating to understand as a consumer and, luckily, I was not willing to buy their pitch. Deutsch was quite poorly represented before they even posted those twitter comments. Barring them from repeating the exact point – I feel – doesn’t exactly prevent them from doing the same thing again: something I feel like they may do in order to make more money. You really do nail it when you say they only “got caught.”
On a side note: I think Jonah is incredibly insightful in general.