The game industry is doing “okay” in this bad economic time compared to other industries. Primarily, Nintendo is rocking the house with their games, hand-held’s and consoles while mobile developers are showing some great successes in the industry. Many success stories in our industry are based on small titles, downloadable games of the more “casual” style while a few larger titles are experiencing slower than expected sales trends.
We’ve mentioned this in the past, but the tough economy gives many smaller developers great opportunities for success. While big publishers struggle to look good in the eyes of the investor, tiny developers can produce quality titles for minimal cash investment and time to market. Ten years ago, smaller developers tried to compete with the big boys making larger titles, cloning successful titles or simply asking investors to put it on the line for their game. Today, developers can create a small iphone app, a cute WiiWare title or exploit the XNA efforts of Microsoft for Xbox Live Arcade and actually have a chance.
There are still challenges with these smaller developers when working in the WiiWare and XBLA publishing channels, your game marketing and promotion becomes highly reliant on Nintendo, Microsoft or Sony for PSN. Tom Prata, senior director of Nintendo of America talked to Gamespot about this issue:
“Finally, there’s the problem of promotion. It’s not enough to make a great game if nobody notices it. Prata specifically said Nintendo will be devoting more resources to support the promotion and development of WiiWare games in the future.” (gamespot)
Of course, in the world of smaller game titles and downloadable casual games, you’re going to be at risk of finding a lot of “shovelware” — products that are only released to make a quick dime, often based on some license or popular theme/character. The great game titles will, hopefully, rise to the top and show themselves off amongst all the wanna-be money makers.
Those smaller developers putting a huge passion into their titles actually have a chance in this new industry trend. Game makers, internationally, now have a chance to grasp a small piece of the industry and make their dreams come true. The core audience may see this as a trend of noisly low quality titles, but I believe the industry needs this change to grow a new generation of developers based on niche interests.
While many can wait for their next release of Madden the rest of us will continue to spend a little money to see what the future innovators are going to be bringing to the table.
A great nostalgic episode, I do enjoy gaming flashbacks, keep them coming.
@Nintendo Game boy emulation: I do hope this means they will port more of their games to other platforms. I do remember the Bleem! Emulator for Sony games but that ended up getting sued for it. As for Nintendo I can only hope this will lead to more access of their games legally.
While we are on the subject of Nintendo I was thinking we could really have explored more of the Greco-roman games, not just Kid Icarus but also Battle of Olympus another side scrolling game from NES days. They seem afraid to try to push new IP’s and just stick with their tried and true ones. Which I think tends to make them feel stale. When Paul was discussing the end of the Zelda Cartoon and how Link and Zelda had to team up to find her father, I thought ‘Well that would have been a fine game right there!’
@EA: I guess they can’t be all that bad if they really are equal treatment. They HAVE had a long history of games with LGBT relationship options. I remember in Sims 2 there were apparently hidden stats you had to use an external program to see. One of these stats was a persons attractions tendencies, a score both for male and female, which ever ranked higher the character tended toward. I just thought it was neat that they went to this extent to make a character unique and even a little beyond your control.
@Sony Settles: I do remember those ads and I was tempted by them. Boy would I have been PISSED to find I would have to buy the game TWICE. I thought the whole point was that any game bought on the main PS3 could be transferred and played on the vita.
QotW: I started my shopping in November, but not on black friday or cyber monday.
First I want to apologize for not commenting much, but I tend to be too shy to comment much (and I didn’t get your podcast because I have been with my family doing a vacation-type thing for a few weeks). I feel like your commentaries on this, though have garnered my responses.
About Nintendo:I feel like they are trying to make a bit of a fuss over something that was not a very big fuss in the first place.
About EA: I have a number of friends that work for EA here in Orlando (mostly they worked on Tiger Woods games back in the day and now work with Madden games). I love that ya’ll commented on this and brought it to light to your followers. I really like that they truly care about their employees. I think you missed the nail when you say that you think Bioware was inclusive before EA was invloved.
On Sony Settling: Those ads were quite frustrating to understand as a consumer and, luckily, I was not willing to buy their pitch. Deutsch was quite poorly represented before they even posted those twitter comments. Barring them from repeating the exact point – I feel – doesn’t exactly prevent them from doing the same thing again: something I feel like they may do in order to make more money. You really do nail it when you say they only “got caught.”
On a side note: I think Jonah is incredibly insightful in general.