Many game studios are being dropped following a bit of an economic downturn in the United States and globally. Activision has to deal with being agile enough to survive the economic times like anyone else and has dropped a few games that had great potential.
Gamers continue to ask the question, “why?” when some of their highest potential games were dropped to the floor. Ghostbusters and Brütal Legend are a couple examples of games with eager fans already salivating prior to its launch. Some of these fans are a bit ticked off that Activision named them as dropped franchise opportunities.
People ask why a company holds one “mediocre” title while getting rid of other potentially awesome ones. Don’t forget, this is a business and a good studio/publisher is going to make good business decisions without emotional attachments – those that bring emotions into play may end up with a highly valued product (to them) with no additional potential and lower revenue. This isn’t to say developers cannot be passionate about their games and their industry, they just have to build games gamers will buy and continue to fall in love with release after release.
Activision CEO Bobby Kotick is one of these business savvy individuals who knows where investors will find profits for the future, and he also know how to manage employees, with the use of software like this sample pay stub for payments and more.
“[Those games] don’t have the potential to be exploited every year on every platform with clear sequel potential and have the potential to become $100 million dollar franchises. … I think, generally, our strategy has been to focus… on the products that have those attributes and characteristics, the products that we know [that] if we release them today, we’ll be working on them 10 years from now.” (1up)
Ghostbusters is a great example of a title which could be well received and fun to play but probably wouldn’t be an exploitable franchise. The game, based on a popular movie, has limited potential for yearly releases and huge franchise success. Ghostbusters fans would probably disagree, but that’s when emotion comes into play. Think dollars and cents, not awesome fun gaming.
Oddly enough many of these business decisions from Activision, Electronic Arts and other big publishers arrive when the economy is in free fall and investors are eying your revenue potential. People make their most important and, usually, unfriendly business decisions when their company is at risk.
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It’s sad to think money comes first and entertainment value comes second but we’re not the ones trying to make a profitable living in the industry. Put yourself in Kotick’s shoes as he walks into a board meeting to discuss future plans, road maps and profitability – you’d do what you have to do to keep your job, right?
Great show guys, enjoyed the topics greatly.
@Joystiq no longer scoring: I agree I never liked the scoring of any game it never told me what I really needed to know about the game. Saying 3/5 stars or 90% is like saying Banana or starfish! Completely arbitrary and meaningless, I need and want to know how the person felt about the game they played. Take Dragon Age Inquisition, I have heard many detailed reviews from people I know about the game what they liked and didn’t; and I value that over some random score some review site gives. As you guys pointed out someone who doesn’t like a genre of games may be biased against it and will hate it no matter what. I had argued with someone the other day who felt that since Dark Souls had no story it was a bad game, when they were clearly missing the point of that game all together. So I am glad they have decided to drop scoring a game and entice people to actually read the review.
@Jonah joining NC: Speaking of reviewing Wow that is awesome, have you made videos for them already?
@Hatred AO rating; My first impulse to hearing this was good, I don’t think little children should be playing this violent a game, and before Paul says it yes the parents should be paying attention to what their kids play. I guess I can’t deny they have the right to make whatever game they want and make it available but stores do have the right to refuse to sell something if they don’t want to sell it. I’m fine with the rating to make it clear just how violent it is, course there are plenty of violent games but do have much more context as to why the violence is happening. I remember being bothered when my daughter was playing Fable 2 and she wiped out the starting village, for some reason the game didn’t summon any guards for that action.
There is a double standard with the violence being more acceptable for kids to witness. I’ve asked myself this, why is it ok to have a movie or game that kids kill people or see violent acts yet you get some nudity and then suddenly everyone losses their mind. I think at least for me it’s because violence is wrong and sex is not. It’s easy to say “well this is fantasy and we’re just having fun make believe” but sex there’s nothing wrong or bad about it, it’s a natural thing and can be difficult to discuss with someone who isn’t mature enough to handle it yet and I mean the real intimate details and not just “when two people love each other”. It is a difficult subject and it’s up to each parent to decide when to talk to their children about these things.
@Pose able toys: I think this idea really Is brilliant to have movable figures that would respond or give signals to in game actions. That would greatly increase interactive ness. I am also tempted to get some amboii’s if for no other reason than to display them, this is a DLC I can get behind.
A side note next time someone has a very noisy background that even the co-host can’t hear you maybe they should mute their mic or find a quieter place to record.