After four years of development, Popcap lit up Seattle Monday night with the launch of Bejeweled Twist sparing no expense to show off their new casual game. It took four years to complete but Popcap isn’t going to release a game until it’s perfect. You won’t play it until they believe it is a game their mom would love.
“Popcap builds games for people, not demographics,” says CEO David Roberts. At the launch the founders, John Vechey, Brian Fiete and Jason Kapalka talked about the casual game market while the “Gem Girls” walked around looking sexy and flashy. Roberts talked about the casual game industry and forecasts it growing to become an $8 billion market — not too shabby for USD $19.99 games.
Downloads of Bejeweled, of course, show no signs of stopping and Popcap explained that 40% of their revenue comes from the old concepts of “Diamond Mine.” Phil Spencer, Microsoft Game Studios’ General Manager, hopped on stage and explained how Microsoft saw Popcap’s vision in their Diamond Mine flash game and suggested a rename to Bejeweled, the founders hated the name but took the big companies suggestion on the change.
Since then, we’ve had many folks attempt to clone and replicate the success in Popcap’s flagship product. Complete with open bar, Gem Girls, camera flashes and glitter this game launch shows the growing casual games industry the great power and momentum of “simple” casual games.
Nothing about Bejeweled Twist is simple. The game play of Bejeweled Twist aggregates all the knowledge Popcap has acquired over the last seven years to design one blockbuster title. From classic Bejeweled to Chuzzle to Peggle, the game takes pieces of each successful title and combines the game play, sounds, graphics and modes into a product that will bring casual gaming to a new level. Bejeweled Twist is going to be the new bar to reach in the industry in terms of addictive game play and a unified casual vision.
Stay tuned for the full review as we get deep into the full features of Bejeweled Twist. Special thanks to Dale North from Destructoid for hanging out for some drinks during the after party.
Much like Kameo: Elements of Power, Fable 2 ships without online co-op mode on day-one. However, Kameo didn’t promise the co-op mode prior to the games release, or talk about it in their presentations and hype machine conferences.
Great show guys, enjoyed the topics greatly.
@Joystiq no longer scoring: I agree I never liked the scoring of any game it never told me what I really needed to know about the game. Saying 3/5 stars or 90% is like saying Banana or starfish! Completely arbitrary and meaningless, I need and want to know how the person felt about the game they played. Take Dragon Age Inquisition, I have heard many detailed reviews from people I know about the game what they liked and didn’t; and I value that over some random score some review site gives. As you guys pointed out someone who doesn’t like a genre of games may be biased against it and will hate it no matter what. I had argued with someone the other day who felt that since Dark Souls had no story it was a bad game, when they were clearly missing the point of that game all together. So I am glad they have decided to drop scoring a game and entice people to actually read the review.
@Jonah joining NC: Speaking of reviewing Wow that is awesome, have you made videos for them already?
@Hatred AO rating; My first impulse to hearing this was good, I don’t think little children should be playing this violent a game, and before Paul says it yes the parents should be paying attention to what their kids play. I guess I can’t deny they have the right to make whatever game they want and make it available but stores do have the right to refuse to sell something if they don’t want to sell it. I’m fine with the rating to make it clear just how violent it is, course there are plenty of violent games but do have much more context as to why the violence is happening. I remember being bothered when my daughter was playing Fable 2 and she wiped out the starting village, for some reason the game didn’t summon any guards for that action.
There is a double standard with the violence being more acceptable for kids to witness. I’ve asked myself this, why is it ok to have a movie or game that kids kill people or see violent acts yet you get some nudity and then suddenly everyone losses their mind. I think at least for me it’s because violence is wrong and sex is not. It’s easy to say “well this is fantasy and we’re just having fun make believe” but sex there’s nothing wrong or bad about it, it’s a natural thing and can be difficult to discuss with someone who isn’t mature enough to handle it yet and I mean the real intimate details and not just “when two people love each other”. It is a difficult subject and it’s up to each parent to decide when to talk to their children about these things.
@Pose able toys: I think this idea really Is brilliant to have movable figures that would respond or give signals to in game actions. That would greatly increase interactive ness. I am also tempted to get some amboii’s if for no other reason than to display them, this is a DLC I can get behind.
A side note next time someone has a very noisy background that even the co-host can’t hear you maybe they should mute their mic or find a quieter place to record.