Microsoft recently announced their price cuts on the Xbox 360, effective today, but what is motivating them? Microsoft’s not going to make much additional money by passing off the savings to the customer but they will, more than likely, sell a bunch of great new Xbox 360‘s to a new crowd of gamer.
Motivation? Sony.
“I’m not at a point where I can say we’re going to beat Nintendo,” says Don Mattrick, senior vice-president of Microsoft’s Interactive Entertainment Business. Indeed, Nintendo is likely to run away with the lead in the current generation of console gaming, leaving Microsoft and Sony to battle for second place. (businessweek)
Who would have thought Sony and Microsoft would be battling out this generation for second place while Nintendo breezes through with their Wii console and a handful of games with mediocre game reviews? Don’t answer that, it’s a rhetorical question. If you saw this coming and you’re not on the marketing or project planning for one of these console makers you better prep your resume!
The battle isn’t cooling, Microsoft drops their price to compete with their big competitor Sony which also brings it closer to the price tag on the Wii getting two bird with one stone. The reason Wii is winning is clearly due to its broad demographic of grandpa and grandma non-gamers along with hardcore gamers who have to collect all the consoles and younger gamers that want to fit the trend.
Microsoft’s clearly shooting for second place by installing more units into the consumers home as possible. They’ve got a great library of first person shooter titles, a few RPG’s and RTS titles and the typical contraversial titles like GTA and Saints Row with more hot blockbusters (read: Gears of War 2) arriving soon.
I see this as a great opportunity for casual game developers to get into the Xbox Live Arcade market and start making themselves (and Microsoft) some money off the new gamers that will buy their first Xbox 360 for $199 and up. Microsoft’s getting closer to the low-budget gamer crowd with their price cuts so it would be great if they can take advantage of that market with lower cost titles as well.
If you’re a game developer looking for console stick time and you want to grab the attention of a large pool of gamers, the Xbox 360 isn’t a bad start!
While Microsoft isn’t aiming at Nintendo just yet, there is no doubt Nintendo will be in their sights if they can smoke the pants off Sony in the near future (by this holiday).
The Xbox 360 saw a 
The Wii Motion Plus is going to be bundled with Wii Sports Resort, a title that’s obviously playing off the biggest Wii hit Wii Sports.
Great show guys, enjoyed the topics greatly.
@Joystiq no longer scoring: I agree I never liked the scoring of any game it never told me what I really needed to know about the game. Saying 3/5 stars or 90% is like saying Banana or starfish! Completely arbitrary and meaningless, I need and want to know how the person felt about the game they played. Take Dragon Age Inquisition, I have heard many detailed reviews from people I know about the game what they liked and didn’t; and I value that over some random score some review site gives. As you guys pointed out someone who doesn’t like a genre of games may be biased against it and will hate it no matter what. I had argued with someone the other day who felt that since Dark Souls had no story it was a bad game, when they were clearly missing the point of that game all together. So I am glad they have decided to drop scoring a game and entice people to actually read the review.
@Jonah joining NC: Speaking of reviewing Wow that is awesome, have you made videos for them already?
@Hatred AO rating; My first impulse to hearing this was good, I don’t think little children should be playing this violent a game, and before Paul says it yes the parents should be paying attention to what their kids play. I guess I can’t deny they have the right to make whatever game they want and make it available but stores do have the right to refuse to sell something if they don’t want to sell it. I’m fine with the rating to make it clear just how violent it is, course there are plenty of violent games but do have much more context as to why the violence is happening. I remember being bothered when my daughter was playing Fable 2 and she wiped out the starting village, for some reason the game didn’t summon any guards for that action.
There is a double standard with the violence being more acceptable for kids to witness. I’ve asked myself this, why is it ok to have a movie or game that kids kill people or see violent acts yet you get some nudity and then suddenly everyone losses their mind. I think at least for me it’s because violence is wrong and sex is not. It’s easy to say “well this is fantasy and we’re just having fun make believe” but sex there’s nothing wrong or bad about it, it’s a natural thing and can be difficult to discuss with someone who isn’t mature enough to handle it yet and I mean the real intimate details and not just “when two people love each other”. It is a difficult subject and it’s up to each parent to decide when to talk to their children about these things.
@Pose able toys: I think this idea really Is brilliant to have movable figures that would respond or give signals to in game actions. That would greatly increase interactive ness. I am also tempted to get some amboii’s if for no other reason than to display them, this is a DLC I can get behind.
A side note next time someone has a very noisy background that even the co-host can’t hear you maybe they should mute their mic or find a quieter place to record.