After four years of development, Popcap lit up Seattle Monday night with the launch of Bejeweled Twist sparing no expense to show off their new casual game. It took four years to complete but Popcap isn’t going to release a game until it’s perfect. You won’t play it until they believe it is a game their mom would love.
“Popcap builds games for people, not demographics,” says CEO David Roberts. At the launch the founders, John Vechey, Brian Fiete and Jason Kapalka talked about the casual game market while the “Gem Girls” walked around looking sexy and flashy. Roberts talked about the casual game industry and forecasts it growing to become an $8 billion market — not too shabby for USD $19.99 games.
Downloads of Bejeweled, of course, show no signs of stopping and Popcap explained that 40% of their revenue comes from the old concepts of “Diamond Mine.” Phil Spencer, Microsoft Game Studios’ General Manager, hopped on stage and explained how Microsoft saw Popcap’s vision in their Diamond Mine flash game and suggested a rename to Bejeweled, the founders hated the name but took the big companies suggestion on the change.
Since then, we’ve had many folks attempt to clone and replicate the success in Popcap’s flagship product. Complete with open bar, Gem Girls, camera flashes and glitter this game launch shows the growing casual games industry the great power and momentum of “simple” casual games.
Nothing about Bejeweled Twist is simple. The game play of Bejeweled Twist aggregates all the knowledge Popcap has acquired over the last seven years to design one blockbuster title. From classic Bejeweled to Chuzzle to Peggle, the game takes pieces of each successful title and combines the game play, sounds, graphics and modes into a product that will bring casual gaming to a new level. Bejeweled Twist is going to be the new bar to reach in the industry in terms of addictive game play and a unified casual vision.
Stay tuned for the full review as we get deep into the full features of Bejeweled Twist. Special thanks to Dale North from Destructoid for hanging out for some drinks during the after party.
Midway’s been around the industry for years, has decided to lay off up to 90 people and cut the Criminal project from their lineup. This is a long term plan of cost reduction by the board of directors to get down costs and keep the company running smoothly.
First I’d like to offer sincere condolences on the passing of Andrew, that was very sad to hear, just proof that life is very short.
@LoL; I read this story as well before it was on here and I couldn’t fathom why or how any LGBT would have any kind of advantage. More over how anyone would know or why they would even care? The whole story is completely baffling.
As for any slight advantage due to genders, there was a Mythbusters episode where they tested gender biases; like “throwing like a girl”. First they had untrained kids pitch balls, they had a pattern of boys throwing harder/faster and girls being more accurate. Then when they brought in the professional players they found the differences very negligible. With training and practice any weakness or disadvantage can be overcome.
@Nintendo lower prices: Yes please, I’m all for cheaper games. Also being able to get the back log on DS that was on Wii!
@EA games too hard to learn: I agree Jonah read the manual, read forums, wiki guides, etc. There’s a ton of resources, I have several GoG and Steam games that actually do have their manuals. As for EA games I have never found them hard to learn, their games seemed to have been focusing on being as streamlined as possible.
I also find it very odd if as Jonah says that Grim Fandango isn’t that much different, aside from the sound cues, that it doesn’t work for Paul. There has got to be a way to get that game to work.
@QotW: The list is so long I’ll start with a yes there are games I get emotional with. When ever I hear the sad songs from Final Fantasy 4, 6, or 7; the music of Suikoden I and II. They bring back so many fond memories.
My condolences to family and friends of Andrew Yoon. It is a terrible misfortune to die so young. Especially following completion of a project. He sounded like a real fun guy.
@Too much kohones
I will now clean my eyes and read that again. Nope. It’s still there. What part of human logic created that idea. It’s f**king LoL, not Olympics. If they are so afraid of superior mouse clicking ability, they should also ban Michael J Fox (Parkinson’s). To be honest I was always against e-sports. We are starting to forget that video games are primarily a source of fun, not funding. But some people take it too seriously, resulting in those exiting propositions. If we could instead concentrate on banning antisocial twats from the gaming industry that would be better. Oh no wait. Then there would be no one to run the tournaments…
@Ninendo’s peasant strategy
As much as I love Nintendo games, I hate paying for them. As opposed to Xbox/PS titles which gradually fall in price, good Nintendo games stay at release price for years in UK. I am yet to find a copy of Lego City Undercover that won’t bankrupt me. However, when they re-released the Metroid Prime Trilogy for cheap, I snapped it up without a second thought. I would gladly pay for cheaper Nintendo software.
@QOTW
Mirror’s Edge Still Alive ending. Beautiful.