After four years of development, Popcap lit up Seattle Monday night with the launch of Bejeweled Twist sparing no expense to show off their new casual game. It took four years to complete but Popcap isn’t going to release a game until it’s perfect. You won’t play it until they believe it is a game their mom would love.
“Popcap builds games for people, not demographics,” says CEO David Roberts. At the launch the founders, John Vechey, Brian Fiete and Jason Kapalka talked about the casual game market while the “Gem Girls” walked around looking sexy and flashy. Roberts talked about the casual game industry and forecasts it growing to become an $8 billion market — not too shabby for USD $19.99 games.
Downloads of Bejeweled, of course, show no signs of stopping and Popcap explained that 40% of their revenue comes from the old concepts of “Diamond Mine.” Phil Spencer, Microsoft Game Studios’ General Manager, hopped on stage and explained how Microsoft saw Popcap’s vision in their Diamond Mine flash game and suggested a rename to Bejeweled, the founders hated the name but took the big companies suggestion on the change.
Since then, we’ve had many folks attempt to clone and replicate the success in Popcap’s flagship product. Complete with open bar, Gem Girls, camera flashes and glitter this game launch shows the growing casual games industry the great power and momentum of “simple” casual games.
Nothing about Bejeweled Twist is simple. The game play of Bejeweled Twist aggregates all the knowledge Popcap has acquired over the last seven years to design one blockbuster title. From classic Bejeweled to Chuzzle to Peggle, the game takes pieces of each successful title and combines the game play, sounds, graphics and modes into a product that will bring casual gaming to a new level. Bejeweled Twist is going to be the new bar to reach in the industry in terms of addictive game play and a unified casual vision.
Stay tuned for the full review as we get deep into the full features of Bejeweled Twist. Special thanks to Dale North from Destructoid for hanging out for some drinks during the after party.
Journalists and bloggers around the Net are doing whatever they can to scrape up news on the gaming industry. What’s the deal, it’s a Monday and nobody in the gaming industry has anything really big to announce, talk about or “leak” onto this here Interwebs?
Great episode and nice to see quick turn around for this!
@Indi Dev: Not sure there is much to add that hasn’t already been said. I hope that the Dev can fix his situation as Paul was pointing out it did seem like he was very unprepared for managing this. I still feel that this is a sign to be cautious with Kickstarter, but not out right abandoning it. As Jonah pointed out there were worse cases.
@Fallout 4: I am looking forward to this game, also FO series wasn’t always First Person perspective, it used to be Isometric like Wasteland 2. So for some Wasteland 2 is like having a Isometric Fallout 3.
I loved the trailer, the color scheme seems so much more alive than in FO3 and FO NV. I think I prefer a voiced protagonist so I am looking forward to that as well.
@Steam returns: I can see how this can be easily abused, however I too have a lot of games on my list some I want to play and some that I don’t have any intention of playing but got through others or through Humble Bundle. Also when games start being like $2 it’s really harder to feel that need to resist.
Now here’s a Question since it’s been awhile for a QotW: Which do you prefer a Voiced protagonist (or one that talks at least via text if not voice) or a Blank slate (Chrono, Link, Mario, etc)