The Internet has given us a communication mechanism which allows developers to better understand their audience. You can use community sites to market your content and your brand but you can also use them to better understand your market and bring your strageties and progress to your fans.
Valve Software has taken their latest successful franchise title Team Fortress 2 and followed it up with a website or “blog” which can keep their fans “in the loop.” Teamfortress.com will, no doubt, be the launch pad for much hype, community offerings and up-to-date news about the TF2 game and any updates.
“Now that we’ve settled into regular releases of content, we’ve found ourselves wanting a better way to talk directly to the TF2 community about the state of the game and some of the reasoning behind the choices we’re making. Our hope is that this blog will accomplish that, and give everyone some better insight into our development process as well.” (teamfortress.com)
Now, there is a great chance Valve will use their new launch pad to talk about upcoming games and lead you to demo’s and downloads to the TF2 title; they already link to the valve store to purchase the game. But, blogs bring in users searching for fresh content about the game and give official word to kill any bad rumors.
Call it marketing, call it journalism or developers notes, there is nothing wrong with having one more resource which represents the voice of Valves TF2 development team. Congradulations guys!
Great episode and nice to see quick turn around for this!
@Indi Dev: Not sure there is much to add that hasn’t already been said. I hope that the Dev can fix his situation as Paul was pointing out it did seem like he was very unprepared for managing this. I still feel that this is a sign to be cautious with Kickstarter, but not out right abandoning it. As Jonah pointed out there were worse cases.
@Fallout 4: I am looking forward to this game, also FO series wasn’t always First Person perspective, it used to be Isometric like Wasteland 2. So for some Wasteland 2 is like having a Isometric Fallout 3.
I loved the trailer, the color scheme seems so much more alive than in FO3 and FO NV. I think I prefer a voiced protagonist so I am looking forward to that as well.
@Steam returns: I can see how this can be easily abused, however I too have a lot of games on my list some I want to play and some that I don’t have any intention of playing but got through others or through Humble Bundle. Also when games start being like $2 it’s really harder to feel that need to resist.
Now here’s a Question since it’s been awhile for a QotW: Which do you prefer a Voiced protagonist (or one that talks at least via text if not voice) or a Blank slate (Chrono, Link, Mario, etc)