The Internet has given us a communication mechanism which allows developers to better understand their audience. You can use community sites to market your content and your brand but you can also use them to better understand your market and bring your strageties and progress to your fans.
Valve Software has taken their latest successful franchise title Team Fortress 2 and followed it up with a website or “blog” which can keep their fans “in the loop.” Teamfortress.com will, no doubt, be the launch pad for much hype, community offerings and up-to-date news about the TF2 game and any updates.
“Now that we’ve settled into regular releases of content, we’ve found ourselves wanting a better way to talk directly to the TF2 community about the state of the game and some of the reasoning behind the choices we’re making. Our hope is that this blog will accomplish that, and give everyone some better insight into our development process as well.” (teamfortress.com)
Now, there is a great chance Valve will use their new launch pad to talk about upcoming games and lead you to demo’s and downloads to the TF2 title; they already link to the valve store to purchase the game. But, blogs bring in users searching for fresh content about the game and give official word to kill any bad rumors.
Call it marketing, call it journalism or developers notes, there is nothing wrong with having one more resource which represents the voice of Valves TF2 development team. Congradulations guys!
The World of Warcraft community can be harsh if you don’t know what you’re doing, which is one reason why I haven’t played it for years now; it requires specific actions for certain events during raids for example, and you are often required to watch videos beforehand and have voice chat for choreography among your guild. Another reason for my absence from WoW is addition of unprecedented content requiring time to learn new functions, and it can take away from core gameplay, in my opinion. A lot of people like “Vanilla” WoW.
While all FPS games are point and click based, Counter-Strike for example requires strategies for map positions except pubs. I recall trying to run around maps not obeying orders back when I was in a clan/guild, while the leader was barking at me.
I’m anticipating Doom’s plain Deathmatch mode, unlike Team Deathmatch, so that I can be solo, but we don’t know when it’ll be released…