Microsoft recently announced their price cuts on the Xbox 360, effective today, but what is motivating them? Microsoft’s not going to make much additional money by passing off the savings to the customer but they will, more than likely, sell a bunch of great new Xbox 360‘s to a new crowd of gamer.
Motivation? Sony.
“I’m not at a point where I can say we’re going to beat Nintendo,” says Don Mattrick, senior vice-president of Microsoft’s Interactive Entertainment Business. Indeed, Nintendo is likely to run away with the lead in the current generation of console gaming, leaving Microsoft and Sony to battle for second place. (businessweek)
Who would have thought Sony and Microsoft would be battling out this generation for second place while Nintendo breezes through with their Wii console and a handful of games with mediocre game reviews? Don’t answer that, it’s a rhetorical question. If you saw this coming and you’re not on the marketing or project planning for one of these console makers you better prep your resume!
The battle isn’t cooling, Microsoft drops their price to compete with their big competitor Sony which also brings it closer to the price tag on the Wii getting two bird with one stone. The reason Wii is winning is clearly due to its broad demographic of grandpa and grandma non-gamers along with hardcore gamers who have to collect all the consoles and younger gamers that want to fit the trend.
Microsoft’s clearly shooting for second place by installing more units into the consumers home as possible. They’ve got a great library of first person shooter titles, a few RPG’s and RTS titles and the typical contraversial titles like GTA and Saints Row with more hot blockbusters (read: Gears of War 2) arriving soon.
I see this as a great opportunity for casual game developers to get into the Xbox Live Arcade market and start making themselves (and Microsoft) some money off the new gamers that will buy their first Xbox 360 for $199 and up. Microsoft’s getting closer to the low-budget gamer crowd with their price cuts so it would be great if they can take advantage of that market with lower cost titles as well.
If you’re a game developer looking for console stick time and you want to grab the attention of a large pool of gamers, the Xbox 360 isn’t a bad start!
While Microsoft isn’t aiming at Nintendo just yet, there is no doubt Nintendo will be in their sights if they can smoke the pants off Sony in the near future (by this holiday).
Hi guys.
As always: thanks for the episode, it was fun to listen to it 🙂
Regarding your topics in this episode:
I am very hyped for the new Atari console, but i can´t describe why. Maybe because the Atari 2600 was my first console as a kid, and i am a little bit nostalgic? The new one looks good, but as Jonah mentioned: the console will rise or fall with the games and they did not show anything right now (or i did not see anything).
I never played Ys as a kid, because as far as i know, the are not available in german, and as a kid, i was not able to understand english 🙂 The bumping mechanic seems a little bit awkward, but on the other hand it´s something different to everything else 🙂 I saw some videos about the newer versions of Ys (PS4 releases). Did one of you play them/one of them and can tell me, if one of them is worth playing?
I play Fortnite on PC sometimes with my friends. I did not bought the game, so i only can play the battle royal part and this is fun to me, if i play it with friends. I also played it on my mobile … for 2 minutes … its unplayable in my opinion … as expected 🙂 But if you want to play a round on PC with Discord or TeamSpeak to coordinate, let me know. My ingame Name is the same as here : Jackosis.
I have one question to all 3 of you: are you thinking about streaming some gaming of you or do YouTube Videos? Some kind of Let´s Plays or sth like that? I think it´s more work, so i don´t know if you would have the time for that 🙂
And for the OffTopic: right now i am into the a very old series: SpinCity with Michael J Fox (in germany its called Chaos City … don´t ask me why) and i started watching The Walking Dead.
I wish you a great week and a happy easter weekend and hope to get a new episode very soon 🙂
greetings from germany,
Ralf