Community Expands: Team Fortress 2 Has a Blog

The Internet has given us a communication mechanism which allows developers to better understand their audience. You can use community sites to market your content and your brand but you can also use them to better understand your market and bring your strageties and progress to your fans.

Valve Software has taken their latest successful franchise title Team Fortress 2 and followed it up with a website or “blog” which can keep their fans “in the loop.” Teamfortress.com will, no doubt, be the launch pad for much hype, community offerings and up-to-date news about the TF2 game and any updates.

“Now that we’ve settled into regular releases of content, we’ve found ourselves wanting a better way to talk directly to the TF2 community about the state of the game and some of the reasoning behind the choices we’re making. Our hope is that this blog will accomplish that, and give everyone some better insight into our development process as well.” (teamfortress.com)

Now, there is a great chance Valve will use their new launch pad to talk about upcoming games and lead you to demo’s and downloads to the TF2 title; they already link to the valve store to purchase the game. But, blogs bring in users searching for fresh content about the game and give official word to kill any bad rumors.

Call it marketing, call it journalism or developers notes, there is nothing wrong with having one more resource which represents the voice of Valves TF2 development team. Congradulations guys!

Leave a Reply

Your email address will not be published. Required fields are marked *

Related Post

Episode 230: Zombie Nazi MonkeysEpisode 230: Zombie Nazi Monkeys

This week, Jonah Falcon rants about the bosses in Deus Ex: Human Revolution while Jordan Lund expresses a desire for cold, rainy weather. This week’s Gaming Flashback is The Elder Scrolls II: Daggerfall, with the following news items:

The guys also read more reader mail, and pose this week’s Question of the Week: What was the worst game mechanic you ever dealt with in a game you liked?

Episode 363: Mammoths With HatsEpisode 363: Mammoths With Hats

The publication of this episode is a little late thanks to uncontrollable circumstances, but while Paul discusses the ending of Slicing Fractions, this week’s episode includes both a Gaming Flashback, Scramble, and a Gaming History which focuses on the Zelda series.

This week’s news includes:

  • Apple fans report iPhone 6 bending in pockets
  • Titan cancellation may have cost Blizzard more than $50 million
  • Wasteland 2 earns $1.5 million revenue in four days
  • Microsoft mistakenly affirms that Windows 9 will be revealed next week (from Ars Technica)

This week’s Gaming History discusses rumors that raged about Zelda games – Paul is not amused.

Call of Duty: World at War Beta – Coming SoonCall of Duty: World at War Beta – Coming Soon

I don’t know anyone that can’t pass up a good beta, Call of Duty: World at War is no exception to the rule, especially for those gamers that pre-ordered the title already. It’s a great opportunity when you’re able to buy a game ahead of time because you’re a fan and get into the beta early.

Santa Monica, CA – October 13, 2008 – The dogs of war are being unleashed today, as Activision Publishing, Inc. (Nasdaq: ATVI) and developer Treyarch announced the launch of the multiplayer beta for Call of Duty: World at War on the Xbox 360® video game and entertainment system from Microsoft.  Console players can guarantee themselves a token by pre-ordering the game at North American GameStop retail locations,* or online at http://www.gamestop.com/Catalog/ProductDetails.aspx?product_id=71812. Call of Duty fans that register to become members at www.callofduty.com are also eligible to receive a token, but these tokens are limited in supply, so register today.  Windows PC fans can expect a multiplayer beta soon.  For more information about either beta and the opportunity to secure a beta token or key, fans can also visit www.callofduty.com/beta.

The Call of Duty: World at War multiplayer betas will provide players with an opportunity to play as U.S. Marines, German Wehrmacht, Japanese Imperial Army and Russian Red Army factions in a variety of game types (Team Death Match, Free-For-All, Capture the Flag and War), across three different maps:

  • Castle: The Imperial Japanese Army faces off against the Marine Raiders in a daytime battle, located on the grounds of an ancient, Japanese castle.
  • Makin: The U.S. Marine Raiders square off against the Imperial Japanese Army in a nighttime fight, set in an outpost on the Makin Atoll in the Pacific.
  • Roundhouse: The Wehrmact will fight the Red Army to the bitter end in a daytime struggle that features tank and infantry combat, set in a desolate, war-torn European train depot.

The betas will last for a few weeks; however, the full battle will commence on November 11, 2008 when Call of Duty: World at War is released to retailers nationwide.

Call of Duty: World at War is in development for the Xbox 360® video game and entertainment system from Microsoft, Games for Windows®, PLAYSTATION®3 computer entertainment system, Nintendo® Wii™ and Nintendo DS. The title has been rated M for Mature for blood and violence by the ESRB. The Nintendo DS version has been rated T for Teen by the ESRB.

For more information and exclusive updates about Call of Duty: World at War, visit www.callofduty.com

About Activision Publishing, Inc.
Headquartered in Santa Monica, California, Activision, Publishing, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products.

Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, the Netherlands, Australia, Japan and South Korea.  More information about Activision Publishing and its products can be found on the company’s website, www.activision.com.