Will Sony Reduce Prices and Heat with 45nm Chips?

Reportedly we’re going to see smaller 45 nanometer cell processors in 2009 which leads to similar cost savings as we saw in the Xbox 360 hardware. Cost savings appear on the manufacturing side, of course, along with less power consumed by the processor leading to less heat generated by the console.

The Xbox 360 was able to benefit from chip reduction when for stability and overall heat issues, although the stability is still out for debate at the moment. The concept is fairly simple to understand; heat causes problems in closed systems with few fans and a high degree of complex components. Reduce the heat means reducing the overall need to cool and get air flow into the hot little box.

Console hardware is owned by a broad audience, not all of which understand technology and its ability to boil an egg. Consumers toss consoles and their power supplies in closed cases within their entertainment system and restrict air flow further. Any reduction in heat is a good thing for the console developer.

We’re not guaranteed, however, to see cost savings. Microsoft passed the cost savings to the consumer, recently, but went awhile with their lower-cost “Falcon Chipset” received such a cut. They were, more than likely, trying to recover some of the expenses associated with creating the system and cleaning up the disaster that was the red rings of light.

Will Sony do the same? As the year rolls on into 2009 and these processors start to hit store shelves, what benefit will we have, as the buyer? With the 360, people would scamper out with flashlights and manufacturing codes to find the infamous stable Xbox 360PlayStation gamers haven’t had such a need for heat reduction; they’ve got a need for cost reduction.

Sony’s taken a lot of heat for their high priced Trojan blu-ray appliance along with substantial costs for winning the format war. They have a 10-year plan for the PlayStation 3 and price reductions may definitely accelerate their plan of dominance before Microsoft tosses out some next-generation news.

The huge boost in 360 sales prior to their price cut was fairly significant in the market, presumably Sony would get a similar pop in retail. Gamers want cheap PlayStation 3‘s now, not in 2009, but the idea of a price reduction is always a nice incentive for future buyers to consider.

Of course, Sony would never talk to this topic as the threat of consumers holding out for a price drop would be way too high to take such a risk.

Anyone forsee a price drop for PS3? Would that intice you to buy?

(Thanks, Engadget)

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Activision: Cleaning House, Losing StudiosActivision: Cleaning House, Losing Studios

Now that Activision has merged up with Blizzard all under Vivendi it’s time to consider what to do with all the additional overhead, management, internal studios and sheer amount of people working on projects within their organization. In other words, it’s time to trim the fat and get leaned out for the long haul.

This isn’t unexpected news, the only way to grow more effective as a large company is to remove some of the access baggage that can slow you down and let your competitors take control. This is a sad job which nobody takes pride in (most normal people anyway) but it could mean the difference between rising to the top and sinking like a brick.

“We are focused on improving efficiency across the combined organization and are concentrating on businesses where we have leadership positions that are aligned with Activision Publishing’s long-term corporate objectives,” Activision Publishing CEO Mike Griffith said in a statement. (gamespot)

It’s important to be aggressive as a large company, just like you would be as a startup company. There is a reason startup companies grow into powerful competitors that win, grow and eventually become (or be purcahsed by) larger companies.

As part of this move some staff will be migrated to new projects, persumably reporposed into other divisions or allowed to find new jobs somewhere else. This is called “realignment” by those in the management organization, and currently those up for realignment are:

  • Radical Entertainment (Prototype, Crash of the Titans)
  • High Moon Studios (The Bourne Conspiracy, Darkwatch).
  • Massive Entertainment (World in Conflict, Ground Control)
  • Swordfish Studios (50 Cent: Blood on the Sand, Cold Winter)

These realignments along with other organizational changes will effect a few working game titles:

  • Brutal Legend
  • Ghostbusters
  • Wet
  • Chronicles of Riddick: Assault on Dark Athena
  • World at Conflict: Soviet Assault
  • 50 Cent Blood on the Sand
  • Zombie Wranglers
  • Leisure Suit Larry: Box Office Bust
  • Several Xbox Live Arcade titles

At this point we’re not sure which, if any, will continue to be developed under Activision and which will be sold off to other companies or retired. Surely, those money making titles will be sold off if Activision has no plans to finish them.

Again, it’s hard to consider this a bad decision. This is a decision of growth over having too many “Cooks in the kitchen” making soup. It’s better to have rock solid titles of epic proportions than a large pool of mediocre titles with minimal sales and bad reputations, and that’s why they spend a lot of time in the office working on this and having a type of  office chair for long hours on a computer is really helpful in this area.

It’s not that the titles they’re questioning are necessarily bad, but are not the leading titles in their space and are should be either given a stronger team to work on them or retire them entirely. To build a stronger team with passion and direction it might be best to sell the franchise(s) to other organizations so they can do it right with time and attention to detail.

(Thanks, gamespot)

Episode 382: Late But Not Too LateEpisode 382: Late But Not Too Late

Due to unforeseen circumstances, this episode was recorded on Monday, but despite the lateness, it’s full of rich news items, including some very disturbing trends in videogames, as well as a question by a listener that got mental juices flowing. This week’s Gaming Flashback is Professor Pac-Man.

The news items include:

  • Headteachers in UK threaten to report parents who let their children play 18-rated games
  • Star Citizen‘s Vanguard “concept” fighter costs a cool $250
  • PC version of Dead or Alive 5 Last Round launches on Steam without key features
  • Zelda delay could ruin Nintendo’s 2015
  • New Jersey game store “swatting” takes an uglier turn

This week’s Question of the Week: “What do you think is the future of older games?”

Episode 738: StalkeredEpisode 738: Stalkered

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If you want to watch the live version of the podcast, check the video above.

Google to sell Chrome AND be banned from re-entering the browser market for five years, recommends US Department of Justice, Stalker 2 sells over a million copies, Steam has changed its policy on DLC content and season passes, so now players are entitled to proper compensation if future plans fall through (“Customers will be offered a refund for the value of unreleased DLC”), and Final Fantasy 7 Rebirth won’t receive any DLC.

The news includes:

  • PlayStation Portal update adds cloud gaming support in beta, no PS5 required
  • Path of Exile 2 early access has a 25-hour campaign
  • Dragon Quest 3 Remake producer wants to give Final Fantasy 6 some HD-2D love

Let us know what you think.

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