Analyst Draws Connection To Netflix Growth and 360 Gold

netflixThe famous Michael Pachter, industry analyst has been drawing some strong connections between Xbox 360 gamers and the Netflix subscriber base since 360 launched their Netflix addition. Our family has seen the same thing, we signed up for Netflix a few days after it arrived on the Xbox 360 firmware launch.

Oddly enough, we’ve not used the Netflix addition to the Xbox 360 much after subscribing for Netflix. We’ve utilized the DVD shipment feature and we’re using the Tivo version of Netflix for the living room. Although we’ve found the Xbox 360 Netflix version is much more user friendly and fast.

“Pachter estimates that roughly one million Xbox Live Gold members are also Netflix subscribers, and that 200,000 or so of them signed up for Netflix after the debut of the New Xbox Experience in late November, 2008.” (joystiq)

Prachter believes 35% of all new Xbox 360 purchasers will sign up for an Xbox Live Gold account. He expects “as many as 1 million [XBL Gold members] join as Netflix members in the next year.” We’re fairly certain the Netflix and Microsoft Xbox 360 partnership was a well thought out plan to expand their domination in the industry.

Of course, as we’ve seen, Netflix didn’t just stop at Xbox 360, their Tivo solution is another great way to leverage your downloadable video content. Now, we just have to hope we don’t blow through the 250GB cap Comcast supposedly contains.

0 thoughts on “Analyst Draws Connection To Netflix Growth and 360 Gold”

  1. I was a Netflix subscriber before the NXE, and I had the reverse reaction to you, Derrick.

    The streaming Netflix on the NXE has even increased my streaming videos on PC, too. Instant flicks anytime you like is pretty addicting – and when I go on vacation, all I’ll need is my laptop and Wi-Fi for movies on the go.

Leave a Reply

Your email address will not be published. Required fields are marked *

Related Post

Call of Duty: World at War – October Open Beta!Call of Duty: World at War – October Open Beta!

If you’ve got Microsoft Windows or an Xbox 360 you’ll be eligible for the public beta of Call of Duty: World at War by Activision. Although the game is set to deploy on the 11th of November, many of us will be able to get a taste of the multi-player action early by entering into the beta.

Activision has always been great about getting stable multiplayer beta’s for their Call of Duty series, hopefully this turns out to be as awesome. ” These betas will serve as an early chance for players to practice the tactics needed for survival in the intense chaos of Call of Duty: World at War’s Pacific and European theaters,” says their press release (below) and we’re ready to take on the challenge of “bug finding.”

Okay, in all honesty, most beta’s I’ve entered on my Xbox 360 have just been to get some free gaming in early and be able to feel cool about getting into the action before everyone else. In return, Activision gets some server stress testing and early feedback (if I’m so inclined to yell).

All-in-all, great news from the Activision crew.

(more…)

Sony Responds To Crashing Sales with Management ShiftSony Responds To Crashing Sales with Management Shift

ps3Sony Computer Entertainment Europe has made some leadership changes in response to their in-ability to get things going in the sales department of the PlayStation 3. Gamer’s continue to refuse to believe the PlayStation 3 is in a bad situation by explaining how badly Microsoft’s Xbox 360 is doing in Japan and Europe compared to the Sony console. And, of course, the Wii isn’t competition to Sony.

“Andrew House, Chief Marketing Officer and Group Executive of Sony Corporation, has been named President, Chief Executive Officer (CEO) and Co-Chief Operating Officer (Co-COO) of Sony Computer Entertainment Europe (SCEE) as of May 1, 2009.” (smarthouse.au)

We’ve been told this is the year of the PS3, this is when they bring it all together. Nintendo’s losing some of their grip on the industry with slower sales, even in Japan. The economy isn’t playing nice with any of the consoles and sales continue to drop, reportedly 17% in March compared to last years numbers.

Australia isn’t proving to be any help to Sony, “for example in Australia a consumer can now buy the Xbox 360 for $299 and a separate Blu ray player and DVD upscale player for $199. Combined this is $200 under the recommended retail price for a Sony PS3.”

Here in the United States, we’ve bought more Wii balance boards than PlayStation 3 consoles. One can argue that the Wii is a novelty system but that really casts a dark shadow on the PlayStation 3. The PS3 is being beat out by a novelty item? Can the new SCEE management change the direction of Sony?