Activision has decided to take Guitar Hero to the next level: Action Figures. This is a great move for the company, striking the iron while it’s hot! The Guitar Hero and Rock Band franchises are growing in intensity while big blockbuster titles like GTA IV are waning in sales and profit.
Pretty soon you and your children can purchase action figures in the liking of Guitar Hero, would you consider this or is it just a gimmick?
McFARLANE TOYS ANNOUNCES PARTNERSHIP WITH ACTIVISION
TO PRODUCE GUITAR HERO(tm) ACTION FIGURES
TEMPE, Ariz. ~ McFarlane Toys announces a partnership with Activision, Inc. (Nasdaq: ATVI) to produce action figures from the hit video game franchise, Guitar Hero®. The first line is expected to hit store shelves this fall.
The hugely popular Guitar Hero franchise delivers the ultimate guitar-bending experience and enabling aspiring axe-shredders everywhere the chance to Unleash Their Inner Rock Star. Featuring a wide variety of music spanning five decades, the franchise is highlighted by countless original recordings from many of the most beloved artists of all time.
Represented in the first line of action figures are four of the Guitar Hero game’s most popular characters:
JOHNNY NAPALM
AXEL STEEL
LARS ÜMLAUT
GOD OF ROCK
“We have very recently begun creating toys based on video games,” says McFarlane Toys CEO Todd McFarlane. “With Activision, we get to work on arguably one of the biggest video game franchises out there, and capitalize on the wide-ranging demographic that encompasses this game.”
Each figure has 15-18 moving parts. Additionally, a unique guitar is included with each character that is removable and interchangeable with the other figures. Each figure also comes with a sculpted Guitar Hero logo base.
McFarlane Toys’ 6-inch action figures retail for $10-$15.
Visit www.SPAWN.com for updates and the all the latest and to-the-minute news.
About McFarlane Toys
Grammy-and Emmy-winning producer/director Todd McFarlane, creator of Spawn and the founder of SPAWN.com, is the force behind McFarlane Toys, one of America’s top action figure manufacturers. With an eclectic array of movie, TV and music licensing tie-ins – as well as the officially licensed teams of the NFL, NBA, MLB and NHL, McFarlane Toys has become a leader and redefined the standards within the action figure industry. For complete information on this pop-culture powerhouse, visit SPAWN.com.
About Activision, Inc.
Headquartered in Santa Monica, California, Activision, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products. Founded in 1979, Activision posted net revenues of $2.9 billion for the fiscal year ended March 31, 2008.
Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, the Netherlands, Australia, Japan and South Korea. More information about Activision and its products can be found on the company’s website, www.activision.com.
This weeks gaming podcast covers some cool news, some cool haiku’s and takes a look back at Paperboy and the history of the Apple Bandai Pippin. This weeks gaming news includes:
@Avellone: Kickstarter still in its infancy
Not sure if backers will become more wary when a high profile project doesn’t make it. When somebody wants something really bad, they’re willing to ignore any kind of risks.
Now I’m not going to quote Michio Kaku however, since that would imply that most projects are trying to just rip people off, and I don’t think that’s true.
@CD Projekt RED’s new licensed sci-fi RPG officially titled Cyberpunk 2077
… really? No better title than that?
But again, the Witcher games were well received, so who knows …
@Zombie Nation – well, it was a severed flying giant head, so I guess you can count the character as a zombie.
@QOTW: dunno, really. I’m not into conferences that much, never been to one, so meh …
I’m very sorry, but I won’t be able to donate to your Kickstarter because I don’t have a credit card, and I don’t think my parents will accept “giving strangers money” as a valid reason for using theirs.
@QOTW: Being in such a small country, I could never attend such conventions.
Dynamic Jul: Try GamesCom in Germany.
I dont have much to contribute this week, i’ve been studying a f*cking lot
@QOTW:
yeah… Brasil doesn’t have many gaming conventions, and those we have are in Sao Paulo, wich is far far away from my house. it looks fun see people getting toys, shirts and exclusive stuff for free. i’d like to go to a big one in US some year… when i win the lottery :3