The Internet has given us a communication mechanism which allows developers to better understand their audience. You can use community sites to market your content and your brand but you can also use them to better understand your market and bring your strageties and progress to your fans.
Valve Software has taken their latest successful franchise title Team Fortress 2 and followed it up with a website or “blog” which can keep their fans “in the loop.” Teamfortress.com will, no doubt, be the launch pad for much hype, community offerings and up-to-date news about the TF2 game and any updates.
“Now that we’ve settled into regular releases of content, we’ve found ourselves wanting a better way to talk directly to the TF2 community about the state of the game and some of the reasoning behind the choices we’re making. Our hope is that this blog will accomplish that, and give everyone some better insight into our development process as well.” (teamfortress.com)
Now, there is a great chance Valve will use their new launch pad to talk about upcoming games and lead you to demo’s and downloads to the TF2 title; they already link to the valve store to purchase the game. But, blogs bring in users searching for fresh content about the game and give official word to kill any bad rumors.
Call it marketing, call it journalism or developers notes, there is nothing wrong with having one more resource which represents the voice of Valves TF2 development team. Congradulations guys!
@Avellone: Kickstarter still in its infancy
Not sure if backers will become more wary when a high profile project doesn’t make it. When somebody wants something really bad, they’re willing to ignore any kind of risks.
Now I’m not going to quote Michio Kaku however, since that would imply that most projects are trying to just rip people off, and I don’t think that’s true.
@CD Projekt RED’s new licensed sci-fi RPG officially titled Cyberpunk 2077
… really? No better title than that?
But again, the Witcher games were well received, so who knows …
@Zombie Nation – well, it was a severed flying giant head, so I guess you can count the character as a zombie.
@QOTW: dunno, really. I’m not into conferences that much, never been to one, so meh …
I’m very sorry, but I won’t be able to donate to your Kickstarter because I don’t have a credit card, and I don’t think my parents will accept “giving strangers money” as a valid reason for using theirs.
@QOTW: Being in such a small country, I could never attend such conventions.
Dynamic Jul: Try GamesCom in Germany.
I dont have much to contribute this week, i’ve been studying a f*cking lot
@QOTW:
yeah… Brasil doesn’t have many gaming conventions, and those we have are in Sao Paulo, wich is far far away from my house. it looks fun see people getting toys, shirts and exclusive stuff for free. i’d like to go to a big one in US some year… when i win the lottery :3