Microsoft recently announced their price cuts on the Xbox 360, effective today, but what is motivating them? Microsoft’s not going to make much additional money by passing off the savings to the customer but they will, more than likely, sell a bunch of great new Xbox 360‘s to a new crowd of gamer.
Motivation? Sony.
“I’m not at a point where I can say we’re going to beat Nintendo,” says Don Mattrick, senior vice-president of Microsoft’s Interactive Entertainment Business. Indeed, Nintendo is likely to run away with the lead in the current generation of console gaming, leaving Microsoft and Sony to battle for second place. (businessweek)
Who would have thought Sony and Microsoft would be battling out this generation for second place while Nintendo breezes through with their Wii console and a handful of games with mediocre game reviews? Don’t answer that, it’s a rhetorical question. If you saw this coming and you’re not on the marketing or project planning for one of these console makers you better prep your resume!
The battle isn’t cooling, Microsoft drops their price to compete with their big competitor Sony which also brings it closer to the price tag on the Wii getting two bird with one stone. The reason Wii is winning is clearly due to its broad demographic of grandpa and grandma non-gamers along with hardcore gamers who have to collect all the consoles and younger gamers that want to fit the trend.
Microsoft’s clearly shooting for second place by installing more units into the consumers home as possible. They’ve got a great library of first person shooter titles, a few RPG’s and RTS titles and the typical contraversial titles like GTA and Saints Row with more hot blockbusters (read: Gears of War 2) arriving soon.
I see this as a great opportunity for casual game developers to get into the Xbox Live Arcade market and start making themselves (and Microsoft) some money off the new gamers that will buy their first Xbox 360 for $199 and up. Microsoft’s getting closer to the low-budget gamer crowd with their price cuts so it would be great if they can take advantage of that market with lower cost titles as well.
If you’re a game developer looking for console stick time and you want to grab the attention of a large pool of gamers, the Xbox 360 isn’t a bad start!
While Microsoft isn’t aiming at Nintendo just yet, there is no doubt Nintendo will be in their sights if they can smoke the pants off Sony in the near future (by this holiday).
@Wii U sells 1.2 games per console
Hmm, lemme see, what would that be … I say it is that the bundle was so very compelling. Yep. Trust me.
Not!
While we’d all like to make our choices based strictly on the experience we’d get from a product, price does matter.
@BioWare was planning spy action title in 2009
Oookay … so? I also wanted to buy an SUV in 2009, but that doesn’t mean I now own one.
I did hear and play NOLF around 2007, but mainly to see what the LithTech engine could do; back then I was into modding, and the game I was interested in used the same engine.
@Hitman Facebook app removed for off-color joke
The app is actually funny! I guess if they just re-worked the hit message things would have worked out differently.
@Activision: Black Ops II grossed $1 billion in 15 Days
This is ridiculous. This will definitely shift the focus from movies to games, for all major entertainment companies. I mean come on, 1 billion bucks!
Regarding SP versus MP, I do play the campaigns. I guess it’s a scar of my internet-less past :P. Thing is, even now I prefer a good SP story over a good MP.
@What’s the most offensive thing you’ve seen in a videogame?
Hmm … dunno. I mean since it’s a video game, I don’t really think of them as offensive.
I guess me. I’m the most offensive thing I saw in STALKER Clear Sky. The god damned guide kept asking me “What’s with the stalling?” and “Is this a starring contest?” while I was minding my own business investigating my inventory . So I pulled out the handgun and put a bullet in his head.
@Nintendo Weakness
Since I missed out last podcast, I never read Nintendo Power. I used to read the Official Nintendo Magazine which was aimed at the UK gaming market. Since we only get like a 1/4 of Nintendo games that come out in US, there was no point in reading an import mag.
@Wii U tanking harder than Titanic
I read the Famitsu report. 7th best launch in Japan. Just to tell you how bad it is, PS Vita was 6th. In UK every store bundled the Wii U with a whole bunch of games. You can’t buy a premium unit for £300. You have to buy it for £400+ with a boatload of games you probably don’t want. Because there is only one game worth of anyones attention. The Mario game which is a remake of a remake of a remake of a remake.
@Hitman
This is a blatant publicity stunt. No way can I believe that serious men sitting around a table would decide that this app was a good idea.
@Record breaking
“And now in other news of 2015, Call of Duty: Black Ops 3 grossed $3 billion dollars from pre-order deposits alone.” I don’t expect this record breaking to persist. Call of Duty is running out of steam. At least that’s what it feels like.
@QOTW
Since I am Russian I get a little offended when shooting games portray us as low-intelligent over-violent trigger happy brutes. Then again, it’s less of an issue these days since the US started an open season on Arabs.
One thing I do remember was when I was playing House of the Dead: Overkill on the Wii. During the first level cutscene you are introduced to the main bad guy talking to a paralysed kid in a wheelchair. The bad guy smacks him on the face with his cane and calls him a cabbage. I know that this game was specifically built to offend the soft audience of the Wii. But there are some jokes that are just in poor taste.