After four years of development, Popcap lit up Seattle Monday night with the launch of Bejeweled Twist sparing no expense to show off their new casual game. It took four years to complete but Popcap isn’t going to release a game until it’s perfect. You won’t play it until they believe it is a game their mom would love.
“Popcap builds games for people, not demographics,” says CEO David Roberts. At the launch the founders, John Vechey, Brian Fiete and Jason Kapalka talked about the casual game market while the “Gem Girls” walked around looking sexy and flashy. Roberts talked about the casual game industry and forecasts it growing to become an $8 billion market — not too shabby for USD $19.99 games.
Downloads of Bejeweled, of course, show no signs of stopping and Popcap explained that 40% of their revenue comes from the old concepts of “Diamond Mine.” Phil Spencer, Microsoft Game Studios’ General Manager, hopped on stage and explained how Microsoft saw Popcap’s vision in their Diamond Mine flash game and suggested a rename to Bejeweled, the founders hated the name but took the big companies suggestion on the change.
Since then, we’ve had many folks attempt to clone and replicate the success in Popcap’s flagship product. Complete with open bar, Gem Girls, camera flashes and glitter this game launch shows the growing casual games industry the great power and momentum of “simple” casual games.
Nothing about Bejeweled Twist is simple. The game play of Bejeweled Twist aggregates all the knowledge Popcap has acquired over the last seven years to design one blockbuster title. From classic Bejeweled to Chuzzle to Peggle, the game takes pieces of each successful title and combines the game play, sounds, graphics and modes into a product that will bring casual gaming to a new level. Bejeweled Twist is going to be the new bar to reach in the industry in terms of addictive game play and a unified casual vision.
Stay tuned for the full review as we get deep into the full features of Bejeweled Twist. Special thanks to Dale North from Destructoid for hanging out for some drinks during the after party.
@THQ finally dissolved, assets auctioned off
RIP. I’m curious as to how Metro will do, I saw them as a possible lifeboat for THQ.
Jonah, I think the release date for the games in development will be delayed. Those devs rely on money from the publisher, and even the ones that did get bought, their HR/payment systems will be disrupted.
We have a similar saying, going “Each kick in the arse forces you to take a step forward”.
@League of Legends Team Solo Medbi players receive lifetime bans for anti-Semitism and abuse
Ok, it’s a start. But as I said in a previous discussion, it won’t change that person. Sure, it makes the LoL garden cleaner, but it won’t do much for the real world.
@Sony fined 250K GBP for April 2011 hacker intrusion
Well deserved fine. I’m curious how the appeal will work. I agree with Jonah, the fine is small, but Sony has to appeal, even so that it doesn’t appear to be giving up. ‘Cause if they do, they’ll find themselves drowned in lawsuits.
@QOTW
Anything that can be obtained also by grinding. If it can’t be obtained by grinding then it must be a temporary upgrade, like EA’s Battlefield Heroes renting weapons.
Now I know I keep mentioning World of Tanks, but that visit at my brother’s was quite an eye opener. The microtransactions there revolve around buying ingame credits for fuel, ammo and repair points.
Now, you can also obtain those credits by playing the game. So what my brother does is to use a medium class tank for grinding up credits – it’s cheaper to operate – then fight a few battles using the high end tank. And although this sounds tedious, he enjoys a lot even the matches that he plays with his medium class tank. So, in his case, the experience provided by playing free is very enjoyable.
That flu made Jonah sound his age. How strange.
@THQ no more
A bit sad. They published some good games. A decade of gaming history down to the archives. Hell, we lost a lot of studios since the crisis. Midway. Ensemble. 3D realms. Let’s just hope once the next gen kicks in there won’t be just EA and Valve out there.
@Gears of War 3 microtransactions
Oh I am sorry? Did I spell Dead Space wrong? Silly me. I understand when a free 2 play MMO needs microtransactions. Servers and all that. But Dead Space is a full retail game and you will have to shell out full price for it. Mooching more cash of you once you pay them is just ignite.
@Disney
Don’t care. I want Kingdom Hearts where you can play as Darth Vader and Spider-man.
@Court slightly inconveniencing Sony for gross incompetence
Man that’s bad. I hope that slap on the wrist won’t turn into a bruise. I mean, it’s all the subscribers fault anyway. If they wouldn’t subscribe for PSN there wouldn’t be any account details to steal in the first place.
@QOTW
I prefer cosmetic microtransactions. When you pay for your character to look fancy but not actually be any better than an average player. Microtransactions can ruin competitive games. I have been playing Dust 514 recently. It’s unfair when you get dominated by a kid whose daddy has a fat wallet. In the end, it puts you off playing the game.