After four years of development, Popcap lit up Seattle Monday night with the launch of Bejeweled Twist sparing no expense to show off their new casual game. It took four years to complete but Popcap isn’t going to release a game until it’s perfect. You won’t play it until they believe it is a game their mom would love.
“Popcap builds games for people, not demographics,” says CEO David Roberts. At the launch the founders, John Vechey, Brian Fiete and Jason Kapalka talked about the casual game market while the “Gem Girls” walked around looking sexy and flashy. Roberts talked about the casual game industry and forecasts it growing to become an $8 billion market — not too shabby for USD $19.99 games.
Downloads of Bejeweled, of course, show no signs of stopping and Popcap explained that 40% of their revenue comes from the old concepts of “Diamond Mine.” Phil Spencer, Microsoft Game Studios’ General Manager, hopped on stage and explained how Microsoft saw Popcap’s vision in their Diamond Mine flash game and suggested a rename to Bejeweled, the founders hated the name but took the big companies suggestion on the change.
Since then, we’ve had many folks attempt to clone and replicate the success in Popcap’s flagship product. Complete with open bar, Gem Girls, camera flashes and glitter this game launch shows the growing casual games industry the great power and momentum of “simple” casual games.
Nothing about Bejeweled Twist is simple. The game play of Bejeweled Twist aggregates all the knowledge Popcap has acquired over the last seven years to design one blockbuster title. From classic Bejeweled to Chuzzle to Peggle, the game takes pieces of each successful title and combines the game play, sounds, graphics and modes into a product that will bring casual gaming to a new level. Bejeweled Twist is going to be the new bar to reach in the industry in terms of addictive game play and a unified casual vision.
Stay tuned for the full review as we get deep into the full features of Bejeweled Twist. Special thanks to Dale North from Destructoid for hanging out for some drinks during the after party.
Much better microphone Jonah.
@ RTS’s aren’t dying – just waiting
So scaling down is an issue, apparently … Well, you can always push up the minimum spec, and leave the lower end PC market for indies.
I agree with Jordan, blaming the hardware instead of acknowledging the lack of balls/cojones is not fair.
@UK: Wii U sells just 34,000 pieces of software in January
😛 this is a big surprise indeed, taking into account the huge library of games available for WiiU.
On the other hand, WiiU doesn’t have the market share that other consoles have.
@thatgamecompany had been bankrupt when Journey shipped
Speaking of cojones, these guys had it.
As for a small design doc, well, not entirely bullshit. You can do it the Agile way, with lots of cards, each describing a development story. So yeah, technically you do have just a one page document, but the entire description of the design will take plenty of cards to compensate.
@QOTW:
Not sure, to be honest, I wasn’t a fan of RPGs. Then STALKER came (Steam labels it as an RPG). Warcraft III had RPG elements in it, but it was still an RTS. I also enjoyed Fallout 3, but that was after STALKER.
Some encouraging words for Paul: hope you get a job.
@KOTOR
I loved it. I actually prefer the Old Republic era than the whole Anakin timeline.
@RTS are undead
In my opinion a genre never dies. Few years back people were saying that 2D games were dead. Since then we had some brilliant 2D entries. Terraria. Trine. Same thing will be with RTS. They just need the right conditions for a return. A brave studio that will make a new classic and start an RTS uprising.
@Segsbox 360
I think Microsoft tried to buy everything at some point. I definitely remember Microsoft wanted to buy Nintendo during it’s Gamecube days. If Microsoft would buy Sega, the Dreamcast might have had a chance. Microsoft would flood it with cash and support.
But history chose otherwise. Probably for the best.
@At Wii U sales
If there is one thing I am sure off is that in February there will be at least one Wii U unit sold in UK. Mine. That’s right. I now own 2 Nintendo branded bricks. My £300 Monster Hunter emulator.
@Assassins Creed
Milk the cow while it’s alive and pray it does not turn into a bull.
@QOTW
First RPG I ever played was Phantasy Star 2 on Genesis. It’s funny cause I could never complete it because Russian cartridges shipped without memory and you had to finish the whole game in one sitting. The first RPG I properly enjoyed was Pokemon Emerald. I played a few RPGs before it but they were nothing compared to Emerald. That and Final Fantasy X.
The demo of Journey does not do it justice. I too tried the demo in mid-2012 and was underwhelmed.
Then over winter break, I decided to listen to the great reviews and give the game a shot. Actually bought the disc. It was an amazing experience. The gameplay is very basic, but the immersion and creativity levels are way high.
By the way, you can solo the whole game. It’s only an option to interact with others (who you will not see in the demo). Everyone looks the same, but has unique musical sounds they make. You can only communicate through musical sounds, and so interacting with others becomes this amazing experience, because you are doing most of the interactions in your own imagination!